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In a few short years, the trade show and event marketplace has grown and is now considered an investment that adds to or subtracts from the bottom line. This work explains how to increase profits from trade shows even as managers deal with shrinking budgets.
Leadership Magic is not about the specific traits you bring to your leadership; it is about the journey of self. In ages past, a gathering of experts would school a young noble in the arts of war, letters, horsemanship, diplomacy, and life. These experts were not just teachers; their relationship with their liege was often more personal. Leadership Magic is your personal leadership journey.
This textbook approaches innovation and innovators as two elements of an equation with business application. It discusses creativity, methods to develop creativity, design thinking, the lean startup and minimum viable product (MVP), personal development for entrepreneurs, charisma, franchising and cases from the UAE. It is designed to be a practical and up-to-date resource for an innovation and entrepreneurship course. It contains practical information about the innovation frameworks and their applicability, explanation of creativity and creative mindset, methods of innovation, design thinking in practice, lean startup methodology, charisma, setting up a business, go-to-market strategies, growth and change as well as franchise management. It comes with worksheets to help the reader in practicing. The book solves the need of having innovation resources in one place, well explained and exemplified for students, aspirant and existing entrepreneurs as well as innovation enthusiasts.
In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.
52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales-generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. In this second edition, Ralph has expanded and updated the material to address issues important to today's salespeople and reveals his field-proven strategies for selling in the 21st Century: Stop thinking like an employee and start thinking like an entrepreneur Surround yourself with positive people Develop systems and procedures Hire an assistant, so you can concentrate on clients Know your product, yourself, and your client Under-promise, over-deliver Turn problems into opportunities
“This is THE book for professionals who sell, including those who hate selling. It’s simple in its approach, but it creates brilliant results.” —Peter Montoya, author of The Brand Called You Sell the Feeling has a crucial message for anyone who wants to attract more clients, customers, or repeat business: People buy based on feelings. The first book of its kind to deal with the critical role of feelings in the selling and buying process, it shows how to evoke the essential feelings that motivate people to do business. Laying out a simple six-step process of influence for salespeople, advisors, and professionals—even those who don’t consider themselves in sales—Sell the Feeling is written in the form of an entertaining and inspiring story and illustrated with off-the-wall cartoons, making it both useful and memorable. Many professionals are hindered by their own negative emotions and attitudes about selling. Sell the Feeling shows readers not only how to master their buyers’ psychology, but how to master their own “inner game” of selling. “This book will put passion into your sales and money into your wallet.” —Jeffrey Gitomer, author of The Little Red Book of Selling “A simple and remarkably effective system for winning clients. I predict it will become one of the classic sales books.” —Ravi Chatwani, President, Prosum Technologies