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"TRB's Transit Cooperative Research Program (TCRP) Synthesis 63: On-Board and Intercept Transit Survey Techniques examines transit agencies' experiences with planning and implementing on-board and intercept surveys. On-board and intercept surveys include self-administered surveys distributed on board buses and railcars, and in stations, as well as interviews conducted in these environments. The report provides an overview of industry practices and covers a broad range of issues addressed in planning a given survey"--Publisher's description
"TRB's Transit Cooperative Research Program (TCRP) Synthesis 69: Web-Based Survey Techniques explores the current state of the practice for web-based surveys. The report examines successful practice, reviews the technologies necessary to conduct web-based surveys, and includes several case studies and profiles of transit agency use of web-based surveys. The report also focuses on the strengths and limitations of all survey methods"--Publisher's description
Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research.
This synthesis will be of interest to planning, administrative, and traffic officials in state transportation agencies and in metropolitan planning organizations (MPOs); to consultants concerned with the design and conduct of surveys; and to those engaged in developing and applying travel forecasting models. It describes the various facets of planning, designing, conducting, and evaluating household travel surveys. This report of the Transportation Research Board provides information on the manner in which many household surveys are currently carried out and provides comment on the likely changes in the process, in the survey instrument, and in the application of more cost-effective methods of data collection in household travel surveys. This synthesis describes the methods for collection, including survey instrument design, as well as testing and administering the surveys. Information on time and cost requirements is also included, as are descriptions of evaluation and data analysis methods.
TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.