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Sport and peacemaking have evolved. It is no longer the case that the Olympic Games and war games exist in isolation from each other. Increasingly, policymakers, peacekeepers, athletes, development workers, presidents of nations and others combine forces in an "integrated" approach towards peace. This approach is located not only within the broader, historically evolved Olympic Movement but also in relation to a newly emerged social movement which promotes development and peace through sport. This book critically examines the ways in which this development is being played out at global, national and local levels, particularly in relation to the Olympic Movement and initiatives such as the biennial Olympic Truce Resolution. The volume constitutes a unique scholarly attempt to provide an in-depth comparative analysis of the sport of peacemaking in the context of the Olympic Movement. Through international comparison and empirically grounded case studies, the book provides an important new departure in the study of the social impact of the Olympic Movement and related peacemaking efforts. It discusses these issues from a range of academic disciplines, including history, sociology, political science, economics, geography, philosophy and international relations. This book was previously published as a special issue of Sport in Society.
Sport and peacemaking have evolved. It is no longer the case that the Olympic Games and war games exist in isolation from each other. Increasingly, policymakers, peacekeepers, athletes, development workers, presidents of nations and others combine forces in an "integrated" approach towards peace. This approach is located not only within the broader, historically evolved Olympic Movement but also in relation to a newly emerged social movement which promotes development and peace through sport. This book critically examines the ways in which this development is being played out at global, national and local levels, particularly in relation to the Olympic Movement and initiatives such as the biennial Olympic Truce Resolution. The volume constitutes a unique scholarly attempt to provide an in-depth comparative analysis of the sport of peacemaking in the context of the Olympic Movement. Through international comparison and empirically grounded case studies, the book provides an important new departure in the study of the social impact of the Olympic Movement and related peacemaking efforts. It discusses these issues from a range of academic disciplines, including history, sociology, political science, economics, geography, philosophy and international relations. This book was previously published as a special issue of Sport in Society.
"Sport has the power to change the world," South African president Nelson Mandela told the Sporting Club in Monte Carlo in 2000. Today, we are inundated with similar claims—from politicians, diplomats, intellectuals, journalists, athletes, and fans—about the many ways that international sports competitions make the world a better place. Promoters of the Olympic Games and similar global sports events have spent more than a century telling us that these festivals offer a multitude of "goods": that they foster friendship and mutual understanding among peoples and nations, promote peace, combat racism, and spread democracy. In recent years boosters have suggested that sports mega-events can advance environmental protection in a world threatened by climate change, stimulate economic growth and reduce poverty in developing nations, and promote human rights in repressive countries. If the claims are to be believed, sport is the most powerful and effective form of idealistic internationalism on the planet. The Ideals of Global Sport investigates these grandiose claims, peeling away the hype to reveal the reality: that shockingly little evidence underpins these endlessly repeated assertions. The essays, written by scholars from many regions and disciplines and drawn from an exceptionally diverse array of sources, show that these bold claims were sometimes cleverly leveraged by activist groups to pressure sports bodies into supporting moral causes. But the essays methodically debunk sports organizations' inflated proclamations about the record of their contributions to peace, mutual understanding, antiracism, and democracy. Exposing enduring shortcomings in the newer realm of human rights protection, from the 1980 Moscow Olympic Games to Brazil's 2014 World Cup and the 2016 Rio Olympics, The Ideals of Global Sport suggests that sport's idealistic pretensions can have distinctly non-idealistic side effects, distracting from the staggering financial costs of hosting the events, serving corporate interests, and aiding the spread of neoliberal globalization. Contributors: Jules Boykoff, Susan Brownell, Roland Burke, Simon Creak, Dmitry Dubrovsky, Joon Seok Hong, Barbara J. Keys, Renate Nagamine, João Roriz, Robert Skinner.
Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice. - Paul M. Pedersen, Indiana University "A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer." - Aaron Smith, RMIT University Sport is one of the world′s major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them. Shows how and when the sports industry needs PR experts. Explores the connection between strategy and communication as they apply to sport and PR. Teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.
Drawing on new archival documents and interviews, this book demonstrates the evolving role of international politics in Olympic security planning. Olympic security concerns changed forever following the terrorist attack on Israeli athletes at the 1972 Munich Olympic Games. The International Olympic Committee’s (IOC) choice to ignore security after the attack in Munich left individual Olympic Games Organizing Committees to organize, fund, and provide security for the major international event. Future Olympic hosts planned security amidst increasing numbers of international terrorist attacks, and with the Cold War in full swing. For some Olympic hosts, Olympic security now represented their nation’s largest ever military operations. By the time the IOC made security more of a priority in the early 1980s, the trends in Olympic security were set for the future.
This book explores the relationship between diplomatic discourse and the Olympic Movement, charting its continuity and change from an historical perspective. Using the recent body of literature on diplomacy it explores the evolution of diplomatic discourse around a number of themes, in particular the increasing range of stakeholders engaged in the Olympic bid, disability advocacy and the mainstreaming of the Paralympic Games and the evolution of the Olympic boycott. The work addresses the increasing engagement of a number of non-state actors, in particular the IOC and the IPC, as indicative of the diffusion of contemporary diplomacy. At the same time it identifies the state as continuing in the role of primary actor, setting the terms of reference for diplomatic activity beyond the pursuit of its own policy interests. Its historical investigation, based around a UK case study, provides insights into the characteristics of diplomatic discourse relating to the Games, and creates the basis for mapping the future trajectory of diplomacy as it relates to the Olympic Movement.
To truly move toward a more peaceful society, it is imperative that peace education better address structural and institutional violence. This requires that it be integrated into institutions outside of schools and universities. Doing so will be challenging, as many of these institutions are structured on domination and control, not on partnership and shared power. In particular, U.S. criminal justice, social services and prevention programs, and sport have tended to be dominator-modeled. This book offers analysis and suggestions for overcoming these challenges and for integrating peace education into important social institutions. Creativity will be one of the most useful assets in moving peace education from schools to other institutions. This book argues that with creative visioning, collaboration, and implementation, peace education can be integrated into the most challenging situations and provide hope for holistic changes in our society.
This provocative book makes the case for the complete removal of national symbolism in the Olympic Games. Focusing on the case of national flags at the Olympic Games, it explores the history of national symbols at the Olympics and asks what this issue can tell us about the politicisation of sport in the twenty-first century. Drawing on multi-disciplinary research from history, political science and sociology, and exploring the link between historical processes and the experiences of individuals, the book attempts to deconstruct the global sport system and its traditions. It argues that the history of flags is essentially the history of nationalism itself, impacted by power interests, and by exploring the lesser-known Olympic histories of athletes such as American boxer Oscar De La Hoya or those from the Faroe Islands, the book explores the complex links between national symbolism and international sport. It concludes with a controversial set of proposals for breaking those links, including a new tradition that would symbolically ‘lock up’ national flags as part of the opening ceremony of Olympic Games. Thought-provoking and concise, this book is fascinating reading for anybody with an interest in the politics, sociology, history or governance of sport, or in nationalism, international organisations or the history of protest.
Offering an assessment of the theory and practice of conflict resolution in post-Cold War conflicts, this book addresses a number of questions. It explores the nature of contemporary conflict and the development of conflict resolution.