Download Free The Olympic Book in PDF and EPUB Free Download. You can read online The Olympic and write the review.

Centers on such issues as German and Chinese recognition, South African and Rhodesian participation, sport federations, and business interests to probe the relationship between the Olympics and international politics during the era following World War II
The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of "celebration capitalism", the manipulation of state actors as partners that drives us towards public–private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media. Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.
Hosting the Olympic Games: Uncertainty, Debates and Controversy provides a broad and comprehensive analysis of past Olympic and Paralympic events, shedding critical light on the future of the Games with a specific look at the upcoming Paris 2024 Olympics. It draws attention to the debates and paradox that hosting the Games presents for the contemporary city. Employing a range of interdisciplinary theoretical and methodological approaches, individual chapters highlight the various controversies of the Games throughout the bidding process, the event itself and its aftermath. Social Science-based chapters place strong emphasis on the vital importance of sustainable strategy for contemporary host cities. Along with environmental concerns whether atmospheric, microbiological or otherwise, many other requirements, costs and risks involving security and public expenditure among others are explored throughout the book. Including a variety of international and comparative case studies from a range of contributing academics, this will be essential reading for students and researchers in the field of Event studies as well as various disciplines including Tourism, Heritage studies and Urban and Environmental studies.
This book; in the form of quizzes; is the story about a culture that started in 776 BC until 1169 years later when in 393 AD the Ancient Olympic Games were terminated all of a sudden by an Emperor known as Theodosius I; but revived in 1896 AD by a 30-year old French aristocrat known as Baron Pierre de Coubertin; the father of the Modern Olympic Games. This sporting culture in the form of the Modern Olympic Games is still continuing since 1896 and in the form of the XXX Olympiad is again appearing in London from 27 July 212; in which thousands of best athletes in the world will inspire millions of people across the world to towards fitness; peace and international brotherhood. This exhaustive quiz book is meant to create awareness among the students; teachers and the mass about the various sports that are included in the Olympic programme. A must read book for all the sports-lover ! Selected Stories of Honoré de Balzac by Honoré de Balzac: In this collection, Honoré de Balzac presents a selection of his acclaimed short stories, showcasing his incredible talent for vivid storytelling and character development. With its rich language and engaging narratives, this book is a must-read for fans of classical literature. Key Aspects of the Book "Selected Stories of Honoré de Balzac": Collection of Short Stories: The book features a collection of acclaimed short stories by Honoré de Balzac. Vivid Storytelling and Character Development: The stories showcase Balzac's incredible talent for vivid storytelling and character development. Useful for Literature Enthusiasts: The book is useful for fans of classical literature and those interested in the works of Balzac. Honoré de Balzac was a French novelist and playwright who is regarded as one of the greatest writers of Western literature. His book, Selected Stories of Honoré de Balzac, is highly regarded for its captivating storytelling and rich language.
Often seen as the host nation's largest ever logistical undertaking, accommodating the Olympics and its attendant security infrastructure brings seismic changes to both the physical and social geography of its destination. Since 1976, the defence of the spectacle has become the central feature of its planning, one that has assumed even greater prominence following the bombing of the 1996 Atlanta Games and, most importantly, 9/11. Indeed, the quintupled cost of securing the first post-9/11 summer Games in Athens demonstrates the considerable scale and complexity currently implicated in these operations. Such costs are not only fiscal. The Games stimulate a tidal wave of redevelopment ushering in new gentrified urban settings and an associated investment that may or may not soak through to the incumbent community. Given the unusual step of developing London's Olympic Park in the heart of an existing urban milieu and the stated commitments to 'community development' and 'legacy', these constitute particularly acute issues for the 2012 Games. In addition to sealing the Olympic Park from perceived threats, 2012 security operations have also harnessed the administrative criminological staples of community safety and crime reduction to generate an ordered space in the surrounding areas. Of central importance here are the issues of citizenship, engagement and access in urban spaces redeveloped upon the themes of security and commerce. Through analyzing the social and community impact of the 2012 Games and its security operation on East London, this book concludes by considering the key debates as to whether utopian visions of legacy can be sustained given the demands of providing a global securitized event of the magnitude of the modern Olympics.
This book explores how the Olympic industry has shaped hegemonic concepts of sporting masculinities and femininities for its own profit and image-making ends, examining its continuing marginalization of athletes on account of their race, ethnicity, gender, sexuality and class.
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
On an April morning in 1896, unemployed single mother Stamata Revithi ran the 40 kilometers from Marathon to Athens, finishing in 5 hours 30 minutes. Barred from the first Olympic marathon, she was determined to prove herself. Through more than a century of Olympic Games history, women athletes--who were held back from swimming because long skirts were required, limited to running single-lap races because of fallacies about fragility, or forced to endure invasive gender exams--competed in spite of endless challenges. From Athens 1896 to Tokyo 2020, this history of women's participation in the Olympic Games centers on athletes who overcame entrenched inequity to gain inclusion.
London hosted the Olympic Games for the third time in 2012, a mega-event where the political, economic and social expectations could hardly be compared with the previous London Games of 1908 and 1948. In addition, the Olympic Games went back to Europe in 2012 after a long period where (apart from Athens in 2004) they were held by cities in other continents. In London, the world watched the Games. Continental Europe, however, generated a particular attitude based on the special relations it had developed historically with England. At the crossing point of history, cultural studies and geopolitics, this book provides new insights on the significance of the Olympic Games. It considers that the Games are the right window to look at both the past and the current relations between England and its closest continental neighbours. It will be ideal for students and academics working in sport sciences, cultural history, political science and European studies; amateur and professional sports historians; Olympic followers and experts in Olympic studies. This book was published as a special issue of the International Journal of the History of Sport.
The turmoil surrounding the 1980 Olympic Games, says the author, was nothing new--it was merely the most recent, and most complex, manifestation of the political content of modern sport. Despite the mythology perpetrated by Olympic publicists, the modern Olympic Games were founded with expressly political goals in mind and continue to thrive on tie