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The origins of technocracy are shrouded in controversy, but most of its leaders were inspired by their association with the social critic Thorstein Veblen, between 1919 and 1921. Harold Loeb, an expatriate in Paris in the 1920s, was one of the more accomplished and interesting of the technocrats. In Life in a Technocracy, now a twentieth-century utopian classic, he expounds on the merits of creating a utopian society through technocracy, predicting the future of art, education, religion, and government under the leadership of technical professionals.
In the mid-1920s a physiologist, a glass chemist, and a zoo embarked on a project which promised to turn buildings into medical instruments. The advanced chemistry of "Vita" Glass mobilised theories of light and medicine, health practices and glassmaking technology to compress an entire epoch’s hopes for a healthy life into a glass sheet – yet it did so invisibly. To communicate its advantage, Pilkington Bros. spared no expense as they launched the most costly and sophisticated marketing campaign in their history. Engineering need for "Vita" Glass employed leading-edge market research, evocative photography and vanguard techniques of advertising psychology, accompanied by the claim: "Let in the Health Rays of Daylight Permanently through "Vita" Glass Windows." This is the story of how, despite the best efforts of two glass companies, the leading marketing firm of the day, and the opinions of leading medical minds, "Vita" Glass failed. However, it epitomised an age of lightness and airiness, sleeping porches, flat roofs and ribbon windows. Moreover, through its remarkable print advertising, it strove to shape the ideal relationship between our buildings and our bodies.
During the last decades, environmental economics as a science has been very successful in improving our understanding of environment-economy interdepen dence. Using conventional economic methodology, environmental aspects have been explicitly incorporated into economic models making use of the concept of externality. This concept was already familiar to economists long before evidence of severe environmental deterioration found its way into the headlines and peo ple's awareness. But before that time, external effects were not considered as being empirically very relevant, they seemed to be -like the example of the bees and the fruit trees - somewhat bucolic in nature. All that changed dramatically when it was no longer possible (or easy) to ignore the large-scale environmental disruption with its negative feedback on consumers and producers caused by growing pollution and excessive use of environmental resources. In diagnosing the discrepancy between private and social cost as the cause of the problem, the externality paradigm proved very useful. The correct diagnosis implies the straightforward cure to internalise all external cost, namely the damage cost of pollution. But it is one thing to identify the qualitative nature of the problem at an abstract conceptual level and quite another thing to place specific money values on pollution damage and society's valuation of the environment, respectively, in the context of specific pollution (control) problems. Very often it is controversial not only how inefficient the no-policy situation is but also what exactly the net benefit of any public action of reducing pollution is.
This is the story of a seductive idea. Over the past century, the potential of new technology to solve social dilemmas has captivated modern culture. From apps that encourage physical activity to airport scanners meant to prevent terrorism, the concept that clever innovation can improve society is irresistible, but faith in such technological fixes is seldom questioned. Where did this idea come from, what makes it so appealing, and how does it endanger our future? Techno-Fixers traces the source of modern confidence in technology to engineering hubris, radical utopian movements, science fiction fanzines, policy-makers' soundbites, corporate marketing, and optimistic consumer culture from the turn of the twentieth century until today. Sean Johnston demonstrates that, through the promotion of prominent government scientists, technocrats, entrepreneurs, and popular media, modern invention became the favourite tool for addressing human problems and society's ills. Nonetheless, when it comes to assessing the success of cigarette filters as the solution to safe smoking, or DDT as the answer for agricultural productivity, the evidence is sobering. Cautioning that the rhetoric of technological fixes seldom matches reality, Johnston examines how employing innovation to bypass traditional methods can foster as many problems as it solves. A critical examination of modern faith in technology, Techno-Fixers evaluates past mistakes, present implications, and future opportunities for innovating societies.
Edmond Dantex Vongehr’s new book calls patriotic Americans to action. Protesters United shares a vision of taking the nation back from the corrupted elite. The gap between the rich and poor continues to widen, the elite continue to wield disproportionate power over the common man. For author Edmond Dantes Vongehr, along with countless other Americans, the situation has become intolerable, and something must be done to address the rampant inequality. In Protestors United, Vongehr reveals alternative solutions that may save the nation yet. Vongehr presents seventy-two letters from people regarding the present condition of the United States of America. The letters date back three years. The book will reveal the alternative solutions both political and economic, for a better world as predicted by Edward Bellamy’s dream in Looking Backward. The nation has been left in a state of neglect for far too long. Those in charge have abused the powers entrusted to them. To Vongehr, the time has come for the people to speak and have their voices heard. When people are no longer divided, when Protesters United across the nation take a stand, a wave of change will come and usher forth a new morning for the United States. That is the true American dream envisioned by Vongehr, the vision he shares to readers everywhere.