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Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market is in Japan, where instant noodles have facilitated a major transformation of post-war society, while undergoing a seemingly endless tweaking in flavors, toppings, and packaging in order to entice consumers. The second is in the United States, where instant noodles have become important to many groups including college students, their nostalgic parents, and prison inmates. The authors also take note of “heavy users,” a category of the chronically hard-pressed targeted by U.S. purveyors. The third is in Papua New Guinea, where instant noodles arrived only recently and are providing cheap food options to the urban poor, all the while transforming them into aspiring consumers. Finally, this study examines the global “Big Food” industry. As one of the food system’s singular achievements, the phenomenon of instant noodles provides insight into the pros and cons of global capitalist provisioning.
Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market is in Japan, where instant noodles have facilitated a major transformation of post-war society, while undergoing a seemingly endless tweaking in flavors, toppings, and packaging in order to entice consumers. The second is in the United States, where instant noodles have become important to many groups including college students, their nostalgic parents, and prison inmates. The authors also take note of "heavy users," a category of the chronically hard-pressed targeted by U.S. purveyors. The third is in Papua New Guinea, where instant noodles arrived only recently and are providing cheap food options to the urban poor, all the while transforming them into aspiring consumers. Finally, this study examines the global "Big Food" industry. As one of the food system’s singular achievements, the phenomenon of instant noodles provides insight into the pros and cons of global capitalist provisioning.
"Mankind is Noodlekind" For three days in January 2007,the most e-mailed article in The New York Times was "appreciations: Mr. noodle," an editorial noting the passing, at age ninety-six, of Momofuku Ando, the inventor of instant ramen. Ando's existence came as a shock to many, but not to Andy Raskin, who had spent three years trying to meet the noodle pioneer. The Ramen King and I is Raskin's funny and, at times, painfully honest memoir about confronting the truth of his dating life-with Ando as his spiritual guide. Can instant ramen lead one to a committed relationship? And is sushi the secret to self-acceptance? A true tale of hunger in its many forms, The Ramen King and I is about becoming slaves to our desires and learning to break free.
A rich, salty, and steaming bowl of noodle soup, ramen Offers an account of geopolitics and industrialization in Japan. It traces the meteoric rise of ramen from humble fuel for the working poor to international icon of Japanese culture.
When the Fishy Flyer they are playing with lands on the roof, Peanut, Butter, and Jelly Otter try to find a way to get it down
Finalist for the 2016 IACP Awards: Literary Food Writing An innovative new take on the travel guide, Rice, Noodle, Fish decodes Japan's extraordinary food culture through a mix of in-depth narrative and insider advice, along with 195 color photographs. In this 5000-mile journey through the noodle shops, tempura temples, and teahouses of Japan, Matt Goulding, co-creator of the enormously popular Eat This, Not That! book series, navigates the intersection between food, history, and culture, creating one of the most ambitious and complete books ever written about Japanese culinary culture from the Western perspective. Written in the same evocative voice that drives the award-winning magazine Roads & Kingdoms, Rice, Noodle, Fish explores Japan's most intriguing culinary disciplines in seven key regions, from the kaiseki tradition of Kyoto and the sushi masters of Tokyo to the street food of Osaka and the ramen culture of Fukuoka. You won't find hotel recommendations or bus schedules; you will find a brilliant narrative that interweaves immersive food journalism with intimate portraits of the cities and the people who shape Japan's food culture. This is not your typical guidebook. Rice, Noodle, Fish is a rare blend of inspiration and information, perfect for the intrepid and armchair traveler alike. Combining literary storytelling, indispensable insider information, and world-class design and photography, the end result is the first ever guidebook for the new age of culinary tourism.
From the author who brought you Fly Guy comes an easy-to-read graphic novel about two very funny brothers—“great fun for newly independent readers and graphic novel newbies” (School Library Journal) Mac and Mac, who love pie and hate making their beds, are hollow-headed. "See in here? Nothing! Zippo! Nada!" Mac explains. That’s why they're so easy to fool—and their clever friend Meatball isn't afraid to take advantage of that fact. Illustrated by Tedd Arnold, whose Fly Guy series is a kid favorite, this graphic novel is perfect for comic fans and reluctant readers, with short, funny chapters following Mac and Mac through ridiculous adventures. Full of wordplay, jokes, and slapstick humor, the Noodlehead series is sure to delight. Based on traditional world folktales and stories of fools, the Noodleheads also encourage critical thinking, inviting kids to use their noodles—spotting the holes in the brothers' grand plans, and anticipating how things will go awry. Source notes from professional storytellers Martha Hamilton and Mitch Weiss provide more information about the traditional stories that inspired Mac and Mac's mishaps, showing how these comic motifs feature in folklore and legends all around the world and offering opportunities for further reading. This easy-to-read series, including the Geisel Honor book Noodleheads See the Future, is an accessible introduction to stories of fools, and a great next read for fans of the Fly Guy books.
Let the Meatballs Rest: And Other Stories About Food and Culture (Arts & Traditions of the Table: Perspectives on Culinary History)
Overflowing with sumptuous but simply prepared dishes that have been passed down through generations of the Nguyen family, "Secrets of the Red Lantern" is part Vietnamese cookbook and part family memoir. More than 275 traditional Vietnamese recipes are presented.
Lana Lee returns for another delectable cozy set in a Chinese restaurant in Cleveland, Ohio in Vivien Chien's Fatal Fried Rice... Lana Lee runs her family’s Chinese restaurant in Cleveland’s Asia Village like nobody’s business. When it comes to actual cooking, however, she’s known to be about a step up from boiling rice. So Lana decides to go to culinary school on the sly—and prove that she has what it takes in the kitchen after all. But when course instructor Margo Chan turns up dead after class, Lana suddenly finds herself on the case, frying pan in hand. Since she was the one who discovered the body, Lana must do double duty in finding the killer and clearing her name. Now, with or without the help of her boyfriend Detective Adam Trudeau, Lana launches her own investigation into Margo’s life and mysterious death. Doing so leads her on a wild goose chase to and from the culinary school—and all the way back to the Ho-Lee noodle shop, where the guilty party may be closer than Lana thinks.