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Speak American too includes new research from the New Heartland Consumer Insights Study. The First-of-its-Kind consumer research conducted in the U.S. identifies differences between New Heartland and non-New Heartland consumers, their brand perceptions, and buying behaviors. The study was conducted for New Heartland Group in 2014 by Prince Market Research. Book jacket.
*Finalist for the National Book Award* *Finalist for the Kirkus Prize* *Instant New York Times Bestseller* *Named a Best Book of the Year by NPR, New York Post, BuzzFeed, Shelf Awareness, Bustle, and Publishers Weekly* An essential read for our times: an eye-opening memoir of working-class poverty in America that will deepen our understanding of the ways in which class shapes our country and “a deeply humane memoir that crackles with clarifying insight”.* Sarah Smarsh was born a fifth generation Kansas wheat farmer on her paternal side, and the product of generations of teen mothers on her maternal side. Through her experiences growing up on a farm thirty miles west of Wichita, we are given a unique and essential look into the lives of poor and working class Americans living in the heartland. During Sarah’s turbulent childhood in Kansas in the 1980s and 1990s, she enjoyed the freedom of a country childhood, but observed the painful challenges of the poverty around her; untreated medical conditions for lack of insurance or consistent care, unsafe job conditions, abusive relationships, and limited resources and information that would provide for the upward mobility that is the American Dream. By telling the story of her life and the lives of the people she loves with clarity and precision but without judgement, Smarsh challenges us to look more closely at the class divide in our country. Beautifully written, in a distinctive voice, Heartland combines personal narrative with powerful analysis and cultural commentary, challenging the myths about people thought to be less because they earn less. “Heartland is one of a growing number of important works—including Matthew Desmond’s Evicted and Amy Goldstein’s Janesville—that together merit their own section in nonfiction aisles across the country: America’s postindustrial decline...Smarsh shows how the false promise of the ‘American dream’ was used to subjugate the poor. It’s a powerful mantra” *(The New York Times Book Review).
She came to protect a people, but she needs to preserve a world. Kyndra has saved and damned the people of Mariar. Her star-born powers healed a land in turmoil, but destroyed an ancient magic – which once concealed them from invaders. Now Kyndra must head into enemy territory to secure peace. She finds the Sartyan Empire, unstable but as warlike as ever. It’s plagued by dissident factions, yet its emperor still has the strength to crush her homeland. The Khronostians, assassins who dance through time, could help Kyndra; or they might be her undoing. And deep within the desert, Char Lesko struggles to control his own emerging powers. He’s been raised by a mercenary whose secrets could change everything – including the future and the past. But when Kyndra and Char meet, will their goals align? Kyndra must harness the full glory of the stars and Char has to channel his rage, or two continents will be lost.
You can change the world—one audience at a time! Today's challenging times call for passionate visionaries who are authentic and articulate communicators. Speaking coach and consultant Gail Larsen presents a proven program that liberates the "speaker within" and transforms even the reluctant orator into an agent of change. While most books on public speaking focus on polishing your presentation and overcoming fear, Larsen's holistic blend of spirit and logic goes far beyond the standard format, making TRANSFORMATIONAL SPEAKING a must-read for even the most seasoned speechmakers. With her uniquely inspirational approach, Larsen reaches out to those who want to make a genuine difference in our world by changing minds through touching hearts. TRANSFORMATIONAL SPEAKING offers insightful advice on everything from defining your message and refining your delivery, to managing the dynamics of a room, handling logistics like a pro, and building a connection with an audience of any size. Larsen has helped business executives and entrepreneurs, community and social change leaders, and healers and life coaches become active movers and shakers through the power of effective communication.
As I participate in brand strategy sessions, review consumer behavior data and observe hundreds of branding initiatives, I am more convinced than ever that many of the major ad agencies and brand leaders do not understand the "New" Heartland beyond a handful of shallow insights and stereotypes. There is a great opportunity for brands to build strong relationships with the biggest and most loyal consumer segment in the country: 60% of US consumers live in the New Heartland. This book will help brand builders define and connect with the New Heartland consumer and embrace the role core values such as Faith, Community and Family plays in buying behavior.
A powerful work of non-fiction and the natural sequel to The Shock of the Fall.
How civil liberties triumphed over national insecurity
Addresses the politics of immigration, in the everyday lives of one community National immigration debates have thrust both opponents of immigration and immigrant rights supporters into the news. But what happens once the rallies end and the banners come down? What is daily life like for Latinos who have been presented nationally as “terrorists, drug smugglers, alien gangs, and violent criminals”? Latino Heartland offers an ethnography of the Latino and non-Latino residents of a small Indiana town, showing how national debate pitted neighbor against neighbor—and the strategies some used to combat such animosity. It conveys the lived impact of divisive political rhetoric on immigration and how race, gender, class, and ethnicity inform community belonging in the twenty-first century. Latino Heartland illuminates how community membership was determined yet simultaneously re-made by those struggling to widen the scope of who was imagined as a legitimate resident citizen of this Midwestern space. The volume draws on interviews with Latinos—both new immigrants and long-standing U.S. citizens—and whites, as well as African Americans, to provide a sense of the racial dynamics in play as immigrants asserted their right to belong to the community. Latino Hoosiers asserted a right to redefine what belonging meant within their homes, at their spaces of worship, and in the public eye. Through daily acts of ethnic belonging, Spanish-speaking residents navigated their own sense of community that did not require that they abandon their difference just to be accepted. In Latino Heartland, Sujey Vega addresses the politics of immigration, showing us how increasingly diverse towns can work toward embracing their complexity.
An epic story of the American wheat harvest, the politics of food, and the culture of the Great Plains For over one hundred years, the Mockett family has owned a seven-thousand-acre wheat farm in the panhandle of Nebraska, where Marie Mutsuki Mockett’s father was raised. Mockett, who grew up in bohemian Carmel, California, with her father and her Japanese mother, knew little about farming when she inherited this land. Her father had all but forsworn it. In American Harvest, Mockett accompanies a group of evangelical Christian wheat harvesters through the heartland at the invitation of Eric Wolgemuth, the conservative farmer who has cut her family’s fields for decades. As Mockett follows Wolgemuth’s crew on the trail of ripening wheat from Texas to Idaho, they contemplate what Wolgemuth refers to as “the divide,” inadvertently peeling back layers of the American story to expose its contradictions and unhealed wounds. She joins the crew in the fields, attends church, and struggles to adapt to the rhythms of rural life, all the while continually reminded of her own status as a person who signals “not white,” but who people she encounters can’t quite categorize. American Harvest is an extraordinary evocation of the land and a thoughtful exploration of ingrained beliefs, from evangelical skepticism of evolution to cosmopolitan assumptions about food production and farming. With exquisite lyricism and humanity, this astonishing book attempts to reconcile competing versions of our national story.