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This work is a fun-packed guide to the history, rules, and winning strategies behind the worlds most popular board game, by the man known as Mr. Monopoly.
Philip Orbanes, master of all things Monopoliana, traces the remarkable story of the world’s most famous board game, from its origins as a collegiate teaching tool in the early twentieth century through Monopoly’s explosive growth in the postwar decades, to the game’s current status as a fixture in homes across the globe. Along the way, Orbanes includes memorable Monopoly personality portraits, surprising Monopoly legends and lore, and an extraordinary tour of the ingenious advertising that contributed to the game’s rise in popularity. This is the first and only book to cover comprehensively the origin, growth, and global reach of the game that has become a universal and everyday cultural icon.
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.
Commemorating the seventy-fifth anniversary of The Wizard of Oz, this collectible edition delivers an interactive experience, transporting readers over the rainbow and into the Land of Oz with its host of unpublished artwork, behind-the-scenes stories from the stars, and removable special features. Open the door to the Land of Oz and travel down the Yellow Brick Road with Dorothy and her companions on the journey of a lifetime. Learn the filmmaking tricks and techniques behind the film's realistic tornado, why Dorothy's shoes were ruby-colored, and how the filmmakers got a fleet of Winged Monkeys to fly. Authors Jay Scarfone and William Stillman reveal filmmaking secrets and information on everything from the film's pre- and postproduction to early reviews and publicity to never-before-published stories from the cast and crew, making it the definitive book on the subject. Beautifully designed with an array of film stills, Technicolor™ test frames, rare artwork and photography, and costume and set illustrations, this collectible edition provides an unrivaled glimpse at the land where dreams come true.
Many books have been written about Monopoly, the world's most popular game. Now for the first time a 35-year internationally known Monopoly tournament player shares secret game strategies and tactics previously known and practiced by only a handful of top competitive Monopoly tournament players and coaches.
THE GAME-CHANGING GUIDE TO SMARTER FINANCIAL DECISIONS Through vividly illustrated game play, Monopoly, Money, and You shows you how to manage real-life financial challenges using lessons from the iconic board game. You'll improve the critical skills it takes to succeed fi nancially, including: CASH MANAGEMENT * DIVERSIFICATION * NEGOTIATING * DEAL-MAKING * ANALYZING OPPORTUNITIES * CREATING A BUDGET * REDUCING DEBT * MAKING THE BEST OF LIMITED CHOICES * KEEPING YOUR COOL IN TOUGH TIMES "[Orbanes] reveals tips and life lessons that are useful to everyone, from high schoolers getting their first credit cards to Wall Street traders looking for an edge in their next negotiation." -- KEVIN TOSTADO, producer and director of Under the Boardwalk: The Monopoly Story "Monopoly became a part of my life the moment my father, Robert Barton--then president of Parker Brothers--acquired the game in 1935. Now, all these years later, Philip Orbanes reveals what we've all sensed since then--the game is replete with solid financial lessons." -- RANDOLPH P. BARTON, former president of Parker Brothers "As Philip Orbanes says, Monopoly teaches you two N's: numbers and negotiation. Numbers are vital to financial success, be it in your business, career, or personal life. And negotiation is really the acquired skill of selling effectively, a skill you rely on daily." -- BOB REISS, founder of 16 start-ups and author of Low Risk, High Reward
A provocative defense of market dominance
A COMPANION TO THE HISTORY OF THE BOOK A COMPANION TO THE HISTORY OF THE BOOK Edited by Simon Eliot and Jonathan Rose “As a stimulating overview of the multidimensional present state of the field, the Companion has no peer.” Choice “If you want to understand how cultures come into being, endure, and change, then you need to come to terms with the rich and often surprising history Of the book ... Eliot and Rose have done a fine job. Their volume can be heartily recommended. “ Adrian Johns, Technology and Culture From the early Sumerian clay tablet through to the emergence of the electronic text, this Companion provides a continuous and coherent account of the history of the book. A team of expert contributors draws on the latest research in order to offer a cogent, transcontinental narrative. Many of them use illustrative examples and case studies of well-known texts, conveying the excitement surrounding this rapidly developing field. The Companion is organized around four distinct approaches to the history of the book. First, it introduces the variety of methods used by book historians and allied specialists, from the long-established discipline of bibliography to newer IT-based approaches. Next, it provides a broad chronological survey of the forms and content of texts. The third section situates the book in the context of text culture as a whole, while the final section addresses broader issues, such as literacy, copyright, and the future of the book. Contributors to this volume: Michael Albin, Martin Andrews, Rob Banham, Megan L Benton, Michelle P. Brown, Marie-Frangoise Cachin, Hortensia Calvo, Charles Chadwyck-Healey, M. T. Clanchy, Stephen Colclough, Patricia Crain, J. S. Edgren, Simon Eliot, John Feather, David Finkelstein, David Greetham, Robert A. Gross, Deana Heath, Lotte Hellinga, T. H. Howard-Hill, Peter Kornicki, Beth Luey, Paul Luna, Russell L. Martin Ill, Jean-Yves Mollier, Angus Phillips, Eleanor Robson, Cornelia Roemer, Jonathan Rose, Emile G. L Schrijver, David J. Shaw, Graham Shaw, Claire Squires, Rietje van Vliet, James Wald, Rowan Watson, Alexis Weedon, Adriaan van der Weel, Wayne A. Wiegand, Eva Hemmungs Wirtén.
The text of The Brothers Karamazov is removed from English-speaking readers today not only by time but also by linguistic and cultural boundaries. Victor Terras's companion work provides readers with a richer understanding of the Dostoevsky novel as the expression of a philosophy and a work of art. In his introduction, Terras outlines the genesis, main ideas, and structural peculiarities of the novel as well as Dostoevsky's political, philosophical, and aesthetic stance. The detailed commentary takes the reader through the novel, clarifying aspects of Russian life, the novel's sociopolitical background, and a number of polemic issues. Terras identifies and explains hundreds of literary and biblical quotations and allusions. He discusses symbols, recurrent images, and structural stylistic patterns, including those lost in English translation.
This volume of original essays by leading scholars is an innovative, thorough introduction to the history and culture of California. Includes 30 essays by leading scholars in the field Essays range widely across perspectives, including political, social, economic, and environmental history Essays with similar approaches are paired and grouped to work as individual pieces and as companions to each other throughout the text Produced in association with the Huntington-USC Institute on California and the West