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For centuries, Californians and the Japanese have known that they were at risk of catastrophic earthquakes, and prepared accordingly. But when a violent 7.0 earthquake rocked Haiti in 2010, hardly anyone knew the island nation was even at risk for disaster, and, tragically, no one was prepared. Over 300,000 people died as buildings that had never been designed to withstand such intense shaking toppled over and crushed their inhabitants. Now, scientists warn that it won't be long before a single, catastrophic quake kills one million people - and that it is going to strike right where we least expect it. In this groundbreaking book, renowned seismologist with the British Geological Survey Roger Musson takes us on an exhilarating journey to explore what scientists and engineers are doing to prepare us for the worst. With riveting tales of the scientists who first cracked the mystery of what causes the ground to violently shake, Musson makes plain the powerful geological forces driving earthquakes and tsunamis, and shows how amazing feats of engineering are making our cities earthquake-proof. Highlighting hotspots around the world from Mexico City to New York this is a compelling scientific adventure into nature at its fiercest.
Learn from the personal experience and insights of leading earthquake engineering specialists as they examine the lessons from disasters of the last 30 years and propose a path to earthquake safety worldwide Why Do Buildings Collapse in Earthquakes?: Building for Safety in Seismic Areas delivers an insightful and comprehensive analysis of the key lessons taught by building failures during earthquakes around the world. The book uses empirical evidence to describe the successes of earthquake engineering and disaster preparedness, as well as the failures that may have had tragic consequences. Readers will learn what makes buildings in earthquake zones vulnerable, what can be done to design, build and maintain those buildings to reduce or eliminate that vulnerability, and what can be done to protect building occupants. Those who are responsible for the lives and safety of building occupants and visitors - architects, designers, engineers, and building owners or managers - will learn how to provide adequate safety in earthquake zones. The text offers useful and accessible answers to anyone interested in natural disasters generally and those who have specific concerns about the impact of earthquakes on the built environment. Readers will benefit from the inclusion of: A thorough introduction to how buildings have behaved in earthquakes, including a description of the world’s most lethal earthquakes and the fatality trend over time An exploration of how buildings are constructed around the world, including considerations of the impact of climate and seismicity on home design A discussion of what happens during an earthquake, including the types and levels of ground motion, landslides, tsunamis, and sequential effects, and how different types of buildings tend to behave in response to those phenomena What different stakeholders can do to improve the earthquake safety of their buildings The owners and managers of buildings in earthquake zones and those responsible for the safety of people who occupy or visit them will find Why Do Buildings Collapse in Earthquakes? Building for Safety in Seismic Areas essential reading, as will all architects, designers and engineers who design or refurbish buildings in earthquake zones.
When an earthquake of historic magnitude leveled the industrial city of Tangshan in the summer of 1976, killing more than a half-million people, China was already gripped by widespread social unrest. As Mao lay on his deathbed, the public mourned the death of popular premier Zhou Enlai. Anger toward the powerful Communist Party officials in the Gang of Four, which had tried to suppress grieving for Zhou, was already potent; when the government failed to respond swiftly to the Tangshan disaster, popular resistance to the Cultural Revolution reached a boiling point. In Heaven Cracks, Earth Shakes, acclaimed historian James Palmer tells the startling story of the most tumultuous year in modern Chinese history, when Mao perished, a city crumbled, and a new China was born.
Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc Ran­dolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Today, Netflix has more than 25 million subscribers and annual revenues above $3 billion. Yet long- term success-or even survival-is still far from guaranteed. Journalist Gina Keating recounts the absorbing, fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against video-store behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Netflix ushered in such innovations as DVD rental by mail, a patented online queue of upcom­ing rentals, and a recommendation algorithm called Cinematch that proved crucial in its struggle against bigger rivals. Yet for all its success, Netflix is still a polariz­ing company. Hastings is often heralded as a visionary-he was named Business Person of the Year in 2010 by Fortune-even as he has been called the nation's worst CEO. Netflix also faces disgruntled customers after price increases and other stumbles that could tarnish the brand forever. The quest to become the world's portal for pre­mium video on demand will determine nothing less than the future of entertainment and the Internet. Drawing on extensive new interviews and her years covering Netflix as a financial and entertainment reporter, Keating makes this tale as absorbing as it is important.
Devastating natural disasters have profoundly shaped human history, leaving us with a respect for the mighty power of the earth—and a humbling view of our future. Paleontologist and geologist Donald R. Prothero tells the harrowing human stories behind these catastrophic events. Prothero describes in gripping detail some of the most important natural disasters in history: • the New Madrid, Missouri, earthquakes of 1811–1812 that caused church bells to ring in Boston • the 2004 Indian Ocean tsunami that killed more than 230,000 people • the massive volcanic eruptions of Krakatau, Mount Tambora, Mount Vesuvius, Mount St. Helens, and Nevado del Ruiz His clear and straightforward explanations of the forces that caused these disasters accompany gut-wrenching accounts of terrifying human experiences and a staggering loss of human life. Floods that wash out whole regions, earthquakes that level a single country, hurricanes that destroy everything in their path—all are here to remind us of how little control we have over the natural world. Dramatic photographs and eyewitness accounts recall the devastation wrought by these events, and the people—both heroes and fools—that are caught up in the earth's relentless forces. Eerie, fascinating, and often moving, these tales of geologic history and human fortitude and folly will stay with you long after you put the book down.