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The creative genius behind more than 25 restaurant concepts like Romano's Macaroni Grill and Fuddruckers is MAD. Philip J. Romano has acquired a wealth of knowledge over his 50 years in the restaurant business and with his latest book is ready to share his secrets to success and insight into why he's MAD, Making a Difference in the World, in Business and in Life. Mr. Romano holds the record for being the only person to create six national (and successful) restaurant concepts: Fuddruckers, Romano's Macaroni Grill, Spageddies, Cozymel's, Rudy's Country Store and BBQ and eatZi's Market & Bakery. In addition to being an entrepreneur, artist, philanthropist and nationally-renowned restaurateur, Mr. Romano is an accomplished investor. He was an original partner in a company that held the licensing rights to the Palmaz-Schatz Stent, the first coronary stent to be approved by the FDA in 1994. It is one of the most successful medical devices of its time and considered one of the top 10 patents to have changed the world. Mr. Romano is also a general partner in three medical funds that invest in medical start-ups. This book captures Mr. Romano's entrepreneurial spirit and should be read by all those interested in starting a business, taking a risk, capitalizing on an opportunity or realizing a dream.
Create your next breakthrough Mad Genius is a unique book for entrepreneurs--and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you. Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid--if they ever were. There's a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and UBER was created by people who weren't from the taxi industry. Innovation, discovery, and creating disruption require blowing up conventional thinking and unleashing your entrepreneurial brilliance. Mad Genius is a fire hose of creative stimulation that will spark breakthrough ideas and show you how to nurture them. Get ready to think different.
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.
MAD Culture is about Making A Difference in the workplace and marketplace. It is about making work fun and exciting with passion, creativity, and a positive mental attitude. It dares you to take affirmative action to change organizational cultures and work climates. This book shows how passion, courage, and creativity can fuel enthusiasm and determination to achieve goals and drive bold ideas to delight your customers. It tells you how to capture the minds and hearts of your customers. Written in a friendly and digestible manner, MAD Culture will surely be an inspiration to you to MAKE A DIFFERENCE in your workplace and marketplaces.
This book describes the journey of breaking free from the system, starting a multinational company, and the quest for enlightenment. The modern entrepreneur is enlightened, self aware, and simply doing what he/she is meant to do to help out the whole. Use this book as a guide in your endeavors in entrepreneurship and it will help you greatly in times of struggle.
Welcome to "START IN INDIA: Stories of MAD Entrepreneurs." This book is a collection of stories from entrepreneurs who have taken bold and active decisions to create and grow successful businesses in India. These are the stories of men and women who have faced challenges and obstacles, but who have persevered through hard work, innovation, and a relentless pursuit of their goals. Through these stories, you will learn about the creative and innovative ways in which these entrepreneurs have started and grown their businesses, and the important decisions that have helped them along the way. Whether you are a business owner, an aspiring entrepreneur, or simply someone who is interested in learning more about the world of Indian business, this book is for you. Appeal to the audience: If you are looking for inspiration and guidance to help you take your business to the next level, this book is for you. By reading the stories of these entrepreneurs, you will gain insight into the strategies, tactics, and mindset that are necessary to succeed in the challenging and dynamic world of Indian business. If you are an aspiring entrepreneur, this book will provide you with a roadmap for success, highlighting the key decisions and strategies that have helped others to achieve their goals. You will learn about the importance of taking calculated risks, the power of perseverance, and the value of learning from failures. If you are simply interested in learning more about the world of Indian business, this book will introduce you to some of the most creative and innovative entrepreneurs in the country. You will gain a deeper appreciation for the challenges and opportunities that exist in the Indian business environment, and the ways in which entrepreneurs are driving growth, creating jobs, and shaping the future of the country. So, whether you are an entrepreneur, an aspiring business owner, or simply someone who wants to learn more about the world of Indian business, I invite you to join me on this journey through the stories of "START IN INDIA: Stories of MAD Entrepreneurs."
Written with the cooperation of Harvard Business School, an instructive and inspiring book for anyone who dreams of starting a highly profitable business In 1998, three Harvard Business School graduates—two men and one woman—turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their ten-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs—and left their mark on the world. Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insights—distilled into ten key rules—will help anyone become a successful entrepreneur. What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to show would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.
A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
There are six of them: heroines, heroes, wise elders, mad scientists, servants and monsters. One of the most fascinating and also endearing aspects of horror films is how they use these six clearly defined character types to portray good and evil. This was particularly true of the classics of the genre, where actors often appeared in the same type of role in many different films. The development of the archetypal characters reflected the way the genre reacted to social changes of the time. As the Great Depression yielded to the uncertainty of World War II, flawed but noble mad scientists such as Henry Frankenstein gave way to Dr. Nieman (The Ghost of Frankenstein) with his dreams of revenge and world conquest. This work details the development of the six archetypes in horror films and how they were portrayed in the many classics of the 1930s and 1940s.