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The author shows how to combine proven offline business networking techniques with the newest social media to build networks more efficiently and effectively.
Find your bearings in the continually evolving hybrid reference environment through proven strategies, advice, exercises, and research from three experts in the field.
This is the guide to keep at your side when serving business students, job-seekers, investors, or entrepreneurs in your library.
Since he began posting in 2003, Dempsey has used his blog to explore nearly every important facet of library technology, from the emergence of Web 2.0 as a concept to open source ILS tools and the push to web-scale library management systems.
This essential resource is filled with concrete steps that librarians, library staff, and boards can take to ensure that political support is there when they need it the most.
Aligning with recent news stories on difficult economic times, the authors target libraries endeavoring to assist users entering or already involved in the small business community. Small Business and the Public Library will help you reach out to this group of patrons with innovative programming ideas; easy to translate suggestions into day-to-day operations; and suggestions to helping clients become business literate on the Web, on paper, and out in the world of work. Whether patrons need resources to start their own business, search for a new job, or locate demographic statistics to help them market their existing product, this resource will help you answer questions and meet their needs.
Most commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees. Now Crawford’s Successful Social Networking in Public Libraries fills in the rest of the picture, offering for the first time an in-depth look at how a large variety of public libraries are using social networks. Examining nearly 6,000 libraries across the US, Crawford Analyzes social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite different ways Offers many examples that will help other libraries establish or refine their own social networking activities Lays out several key questions that libraries should ask themselves, such as “Who do we want to reach?” and “What’s the best way to interact with communities?” Gives libraries guidelines for setting social networking goals and conducting ongoing evaluation Includes illuminating comments from numerous librarians on the front lines of communication Based on broad research, Crawford draws a vivid portrait that shows how a wide range of public libraries is conducting digital outreach and marketing through social networking.
As featured in U.S. News & World Report -- ...a must read 'fave' for moms, linking them in to career savvy advice, imaginative options, and terrific tips.*
A timely reference for all public librarians who serve the business community in libraries, regardless of size or location—from small rural outposts to bustling big-city branches. Serving communities today entails serving businesses—in particular, local businesses, entrepreneurs, and those looking to become entrepreneurs. Understandably, many librarians are not prepared for this role, and as a result feel uncomfortable in it. Supporting Local Businesses and Entrepreneurs in the Digital Age: The Public Librarian's Toolkit explains how librarians and libraries can better serve the business community, offering specific guidance on everything from information resources—including books, databases, and free online sites—to programming, special events, marketing, and outreach. Readers will gain insight into key topics ranging from embedded business librarianship, virtual business librarianship, and government documents to seminars, one-on-one appointments, and trade shows. Providing invaluable guidance based on the authors' real-world experience and research as well as interviews with librarians in all sizes of libraries around the country, this book offers practical, actionable advice and proven best practices for serving local business owners and entrepreneurs.