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In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
President-Elect of the American Bar Association Tips to important online starting points, advantages, pitfalls, and the best places to find the latest listings of key legal resources are included.
New! From the Best Selling Author of GOING SOLO - D.L. Carr. INTERNET MARKETING FOR LAWYERS How to Get New Clients A lawyer's guide to effective and simple Internet Marketing, focused on getting new clients. Published in 2014 - Up to date, and Relevant! An excellent "step by step" guide that is easy to follow. Loaded with specific and practical tools to successfully promote your law practice on the Internet, the right way! If you are ready to grow your law practice, and you wish to make your marketing efforts more effective, this book is for you.
There is a revolution occurring in the delivery of legal services in the United States. Consumers in need of personal and business legal assistance are turning to the Internet to find lawyers, just like they shop online to buy consumer products. Firms that lack a compelling online marketing presence will lose out on clients and revenue. The Consumer Law Revolution will show lawyers how to harness the marketing power offered by branded legal services networks such as Rocket Lawyer, Avvo, LawZam, LexSpot, and many more--and pull in new clients in the process.
INTERNET MARKETING FOR LAWYERS - Online Tools and Strategy - A lawyer's guide to effective marketing online. The internet is changing every day with new ways to reach new and present clients. This practical guide is written in a simple and "no nonsense" format, that gets right to business. Whether you are tech savvy or not, your business' success can be catapulted to a new level, by taking advantage of every online opportunity. This book will outline the way! Topics covered: - Google Search Engine Optimization (SEO) - Proper Website Structure - Internet Directories (Avvo, LexisNexis, etc.) - Blogs and Articles - YouTube Essentials - Social Media (FaceBook, Twitter, LindedIn, etc.) - Email A current and relevant tool for the lawyer wanting to optimize their online presence. Watch a preview on YouTube: Link: https: //youtu.be/Sa45vwuZLuY
This first-of-its-kind legal guide showcases how to use the latest Web-based and software technologies, such as Web 2.0, Google tools, Microsoft Office, and Acrobat, to work collaboratively and more efficiently on projects with colleagues, clients, co-counsel and even opposing counsel. The book provides a wealth of information useful to lawyers who are just beginning to try collaboration tools, as well as tips and techniques for those lawyers with intermediate and advanced collaboration experience.
This ground-breaking guide introduces lawyers and other professionals to a powerful class of software that supports core aspects of legal work. The author discusses how technologies like practice systems, work product retrieval, document assembly, and interactive checklists help people work smarter. If you are looking to work more effectively, this book provides a clear roadmap, with many concrete examples and thought-provoking ideas.
This comprehensive resource helps lawyers and non-lawyers know which legal web sites are worth their time, which aren t, and why. Organized into more than 30 specific areas of legal expertise, it includes information about web sites on administrative law, bankruptcy, consumer protection, estate planning, immigration, intellectual property, Internet law, job listings, legal news, public records, and real estate. Each site is reviewed and assigned a rating of up to five stars, creating an invaluable research tool for lawyers, law librarians, paralegals, and anyone interested in legal resources on the web. This replaces 0970597037. "
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.