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Just as Kawasaki was about to green-light the world's first mass-produced across-the-frame four-cylinder motorcycle, Honda pulled the rug out from under them, unveiling the CB750-4 at the Tokyo Show in 1968. It lit the fuse for what was to become motorcycling's most explosive decade. In never before published interviews, with the men responsible for the bike code-named 'New York Steak,' Dave Sheehan relates the story behind the Z1's development; the secret US testing programme in which a team including Imola-race winner Paul Smart rode pre-production bikes disguised as Hondas coast-to-coast across America. The Kawasaki Z1 Story examines the myth, truth and legend surrounding the Z1's first race win - of which even Kawasaki knew nothing. Here, too, is the full story of the epic three days at Florida's legendary Daytona Speedway when a trio of Z1s broke more than 50 speed endurance records.
Although it is Japans smallest motorcycle manufacturer, Kawasaki has had a huge impact on the motorcycling world. Here is the full story of this famous marque, including road and competition bikes. Ian Falloon delivers the background history of the Kawasaki company; chronicles the early racing days; Kawasakis two-stroke production bikes; the Green Meanies - the HR version of the 500cc four-stroke; the highly successful Superbike and Endurance racers of the 1970s; and the bikes of the 1990s which ushered in a new era of performance up through the ZX-12R introduced for 2000.
Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English. Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him. For instance, you'll follow Guy as he . . . Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world. Disparages one of Apple's potential partners in front of that company's CEO, at the sneaky instigation of Steve Jobs. Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: "That's okay, Steve, I don't trust you either." Reevaluates his self-importance after being mistaken for Jackie Chan by four young women. Takes up surfing at age 62--which teaches him that you can discover a new passion at any age, but younger is easier! Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all."
The story of the air-cooled 'big' Kawasaki bikes in definitive detail, researched and written in Japan with the full co-operation of the factory. This series of models put the company on the map during the sixties and seventies, helping it to survive a difficult era that saw hundreds of Japanese motorcycle makers reduced to just four. Successful immediately, these models defended Kawasaki's honour on the tracks as well as in the showrooms, handing the company numerous world championship titles. The series was recently revived as part of a retro boom, and a new machine has been launched, delivering the same thrill and charm as its predecessors.
The full story of one of the first Japanese superbikes.
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
The story of the company that was founded by the inventor of the snowmobile In 1942, Joseph-Armand Bombardier invented the snowmobile and founded his company to manufacture them. From its humble beginnings as an entrepreneurial company in rural Quebec, led by an enterprising inventor, Bombardier Inc. has emerged as a global leader in the transportation industry. This book tells the fascinating tale of this remarkably well managed company that has enjoyed spectacular growth in its chosen markets through strong leadership and management strategy, succession planning, strategic diversification, and turnaround and acquisition artistry. The fascinating story of the world's largest rail manufacturer for both railway and subway Reveals why Bombardier Inc. is a multi-faceted global company yet nobody knows their name Written by Larry MacDonald the author of Nortel Network The Bombardier Story shows how invention and entrepreneurship, management and leadership, smooth succession planning, and turnaround and acquisition built this global powerhouse.
The Harley-Davidson Story: Tales from the Archives is a fascinating, visually driven overview of the motor company's rich story, created in cooperation with the Harley-Davidson Museum. The story of Harley-Davidson is a classic American tale of spirit, invention, and the right idea at the right time. From its beginning in a small Milwaukee shed in 1903, William Harley and his cousins, the Davidson brothers, set in motion what would eventually become the world’s most iconic motorcycle company. While other motorcycle companies rose and fell through the teens and 1920s, Harley went from strength to strength, whether introducing its first V-twin motor or dominating race tracks across America. The Milwaukee Miracle even prospered during WWII, building war bikes for the armed forces. By the 1950s, they’d buried their last American-built competitor, Indian, and gained a hold over the US market that they maintain to this day. A remarkable story deserves a remarkable space to recount it. Such is the Harley-Davidson Museum in Milwaukee, which opened in 2009. Harley-Davidson partnered with Motorbooks to create this book relaying Harley-Davidson’s story, as told through the museum’s displays and archive assets.
APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing.