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Kids should have a ball creating such wonders as an edible ocean or a greenhouse grown in a plastic bag. Among the 78 recipes are instructions for making such revolutionary new artistic mediums as whipped cream finger paint, dryer lint clay, and toothpaste putty. Quite a few of the concoctions are edible while others make great party activities or simple gifts. Illustrations.
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics. Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America. Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera—the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend. Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There's More! will ensure that you never look at those too-good-to-be-true deals the same way again.
Offers an inside look at direct response television.
MONOGAMY HAS MET ITS MATCH When it comes to scoring on the side, this book is your best friend. Comedians Bill Burr, Joe DeRosa, and Robert Kelly have experienced the rich pleasures and unspeakable risks of romantic infidelity, and survived to tell their tales. Now, they impart all the wisdom, advice, and humor they picked up along the way, including how to: * Wipe away your shame and guilt—and get smart before you get hard * Conduct your filth with the right chick, in the right place, at the right time * Take an hour to shower and scour—and fight your worst enemy: glitter * Explain a strange scrunchy, hair extension, or pair of earrings to your girl * Navigate strip clubs, massage parlors, and women of the night Lie like a woman—and call it quits without getting caught Featuring ten true stories from men who’ve lived the life and a link to watch Burr, DeRosa, and Kelly’s hilarious short film of the same name, Cheat is a wickedly smart field guide to philandering that will revolutionize your game.
Because developments in informal logic have been based, for the most part, on idealized and abstract models, the tools available for argument analysis are not easily adapted to the needs of everyday argumentation. In this book Douglas Walton proposes a new and practical approach to argument analysis based on his theory that different standards for argument must apply in the case of different types of dialogue. By refining and extending the existing formal classifications of dialogue, Walton shows that each dialogue type, be it inquiry, negotiation, or critical discussion, has its own set of goals. He goes on to demonstrate that an argument can best be evaluated in terms of its contribution, positive or negative, to the goals of the particular dialogue it is meant to further. In this way he illustrates how argument can be brought into the service of many types of dialogue, and thus has valuable uses that go well beyond the mere settling of disputes and differences. By reaching back to the Aristotelian roots of logic as an applied, practical discipline and by formulating a new framework of rationality for evaluating arguments, Douglas Walton restores a much-needed balance to argument analysis. This book complements and extends his Argument Structure: A Pragmatic Theory (University of Toronto Press, 1996).

Infomercials

United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tax Policy, and Special Problems

Published: 1989

Total Pages: 288


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Do you want to write more but feel frustrated at your lack of time? Are you doing 'busy' work instead of moving toward your creative goals? Is your To-Do list overwhelming? It's time to stop, reassess and take control. This book will help you discover the path to becoming a productive writer. Learn how to: Identify what's really stopping you from reaching your goals Say no and set boundaries for others -- and for yourself Find more time to write Make the most of your writing time Dictate your words for a more efficient and healthy writing life Use outsourcing to buy yourself more creative time Work with co-writers to produce more books Use tools for specific aspects of productivity Focus on physical and mental health to boost your productive time I've been writing and publishing for over a decade and in this book, I'll share my lessons learned in order to help you become more productive and, hopefully, save you time, money and heartache along the way.
When John Lusk and Kyle Harrison graduated from Wharton in 1999, nearly all of their entrepreneurially minded classmates set their sights on conquering the dot-com world. To the almost universal disdain of their friends and professors, these two turned down tempting job offers, borrowed money from friends and family, loaded up on credit card debt, and decided to start a single-product company to manufacture and market a computer mouse shaped like the head of a golf club. They watched enviously as nearly all of their friends became millionaires in the dot-com boom, but they persevered and forged their own path. To chart their progress and to keep themselves motivated against the odds, they kept a diary that recorded the realities of their everyday life as entrepreneurs. Out of their diary entries grew The MouseDriver Chronicles, an intimate, insightful, and often funny look into the minds of two entrepreneurs and how they brought a simple idea to market. From The MouseDriver Chronicles: "School was just about over, and the wondrous combination of brick-baking heat and relentless high humidity that defines summer in south Philadelphia wasn't too far off. We couldn't afford to wait around for it. We needed to blaze to San Francisco and get rolling. Fine. No problem. Except we didn't yet have an office in San Francisco. Or a place to live. Or MouseDrivers in stock. We had all our plans and ambition, but everything real about running a business was ahead of us. Immediately ahead."
In the last 20 years, Ron Popeil's incredible inventions--including Veg-o-Matic, Pocket Fisherman, and the Inside the Shell Egg Scrambler--have grossed over $300 million in sales. This book tells his amazing rags-to-riches story. But wait, there's more! Ron also gives invaluable advice to budding entrepreneurs on how to profit in the home shopping business or any business venture. Photos.