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This book is meant to be at your side as you write your fundraising appeals.The most effective fundraising appeals have specific ingredients and follow a proven recipe.I call these appeals 'Golden Appeals.' This book will teach you the recipe.You'll also learn 8 of the most common types of appeals with ingredients that hurt fundraising. You'll learn how to filter out these extra or flawed ingredients from your Golden Appeal.To help you after you've written your appeal, I've included a checklist at the end of this book to make sure you have the right ingredients in the right order. Refer to this checklist every time you write an appeal. It will help you bring in lots of donations.
The Golden Theme is the study of writing's essential commonality-the question of what makes writing and storytelling vital to human nature-by award-winning writer/director/producer Brian McDonald.
Discover the hidden secrets of mass appeal...and use them to create unbreakable allegiance for products, people, and ideas!
A philosopher and an artist place the phenomenon of avant garde in different perspectives. They wonder how avant garde artists navigate the cultural, financial and technological challenges in past and present. They draw the conclusion that artists have become adept at manipulating the same forces that they seek to exaggerate and articulate in their work.
A guide to maximizing resources and minimizing expenses for retired people offers readers strategies for getting around bureaucratic loopholes, discussing when to retire, how to avoid hidden taxes, and more. "Their book details the ‘hidden rules’ of calculating pension benefits, appealing Medicare rulings, and rearranging assets to increase benefits. Charts, examples, and money-saving tips accompany a clearly written text." – Library Journal
“Scottoline is a master.”—Philadelphia Inquirer Murder, intrigue, and romance collide in New York Times bestselling author Lisa Scottoline’s clever and fast-paced legal thriller. Starting over again after her divorce, Philadelphia lawyer Grace Rossi works part time for handsome Judge Armen Gregorian in the federal appeals court. Assigned to an explosive death penalty appeal, a long day of work unexpectedly leads to a night of passion with the chief judge. But when Gregorian is found dead the next morning, an apparent suicide, Grace knows she must uncover the truth. Suddenly this working mother finds herself investigating a murder, unearthing a secret bank account, and following a trail of bribery and judicial corruption hidden even from the FBI. In no time at all, Grace under fire takes on a whole new meaning. With the help of an undercover federal agent, she will risk everything to see justice done.