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"A fantasy adventure about one girl's choice to be sacrificed to a dragon instead of marrying a future king--but when she's lowered into the dragon's lair she can't even begin to imagine the consequences that lie ahead"--
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
One click this sizzling series starter now! A Dragon. A Druid. A Disaster. Art student Mara Krane has no time for the sexy 'dragon' in her dreams, even if he insists she is the key to saving humanity. But as her dormant magic emerges, she can no longer ignore her immortal mate. Trusting him will make her a target in a war that has lasted for millennia and unearth a long-buried family secret, concealing the betrayal of a former life. As she faces an ancient adversary set on her destruction, will her hopes burn to the ground, or will she discover that love hath no fury like a dragon scorned? This series is perfect for fans of Zoe Chant, Terry Bolryder, T.S. Joyce, Nalini Singh, Christine Feehan and Lora Leigh.
Enrich your reading programs with activities that can be used with any kind of literature about dragons. This resource provides more than 50 reproducible activities for independent or group work in reading comprehension, creative writing, vocabulary, research and more. Also included are tips for teachers to make implementation easy.