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The book, "The Disruption Playbook: Thriving in a Changing World," is built from observations amidst a wave of rapid and unexpected change. In this era of uncertainty, every business decision-maker must be good at navigating change. Technological disruption has broken down old boundaries, creating opportunities and threats for companies. Therefore, through this book, we invite readers to dig deeper into business feasibility in the context of innovation and adaptation. In each chapter, we explain how innovation is a key to creating new products or services and how a business can survive and grow in global market upheaval. From concept to implementation, ideas to socio-economic influences, this book provides a comprehensive insight into the vital elements supporting contemporary business life.
The Entrepreneur's Playbook: Strategies For Building A Thriving Business is a comprehensive guide that equips entrepreneurs with the mindset, skills, and strategies needed to build successful businesses. The book covers a wide range of topics, starting with the entrepreneurial mindset and the importance of embracing risk and failure. It then delves into identifying opportunities by conducting market research and recognizing unmet needs. The book also provides valuable insights into creating a winning business plan, including defining the business model and setting clear goals. It emphasizes the significance of building a strong brand through crafting a compelling brand story, designing a memorable brand identity, and creating a consistent brand experience. Marketing and sales strategies are explored, focusing on target audience segmentation, effective digital marketing tactics, and successful sales techniques. Financial management and wealth creation are crucial aspects covered in the book, with a focus on understanding financial statements, investing for business growth, and building personal wealth. Additionally, it provides guidance on navigating legal and regulatory issues, such as intellectual property protection, industry compliance, and contract negotiation. The importance of building and leading high-performance teams is highlighted, covering topics like recruiting top talent, fostering a positive company culture, and effective leadership. Scaling and expanding a business are also addressed, with strategies for sustainable growth, expanding into new markets, and potential mergers and acquisitions. The book emphasizes the need for entrepreneurs to embrace innovation and adapt to change. It provides insights into leveraging technological advancements, adapting to market disruptions, and staying ahead of industry trends. Crafting effective networking strategies, overcoming obstacles and challenges, and prioritizing work-life balance are also key topics covered. Finally, the book explores the importance of leaving a lasting legacy by creating a sustainable business model, mentoring the next generation of entrepreneurs, and giving back to the community and society.
Our one-leader-at-a-time past has given way to a present reality where everyone has the potential to lead in every aspect of life. We all have at our fingertips the tools of change that were once available to just a few - and The shift from one-leader-at-a-time to everyone-leading-in-every-moment has created a changemaker effect on society. Change is no longer linear and faster, it's explosive and omnidirectional. THE CHANGEMAKER PLAYBOOK will show you how to thrive in every aspect of today's transformed societal landscape. A tutorial on the principles of empathy-based ethics and co-creative teamwork, THE CHANGEMAKER PLAYBOOK is as much a leadership handbook as it is a guide to personal achievement. Based on the author's discoveries about leading in change from front-edge thinkers - business and social entrepreneurs, educators, media thought leaders and youth changemakers - who distinguish themselves by putting their bold ideas and entrepreneurial capacities to work for the good of all, readers can apply the principles in this bookto every aspect of their lives. This book is less about getting ahead and more about getting along - because in the world we have entered, this is the central principle underlying the new success formula.
Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that's not how disruption works. Disruption doesn't create growth; instead, growth creates disruption. Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company's future on next-generation customers or today's reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation. Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories make it clear that organizations don't have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mindset that permeates every aspect of the organization. Li lays out how to do so by focusing on three elements: a strategy designed to meet the needs of future customers; leadership that creates a movement to drive and sustain transformation; and a culture that thrives on disruptive change. Drawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society.
THE ART OF EVERYDAY GENIUS: 42 Creative Insights to Transform Your Daily Life from Ordinary to Extraordinary From Gizem Şahan, the visionary engineer turned coach and expert in creative problem-solving. What if you could unlock your hidden potential every single day? In this inspiring book, Gizem Şahan guides you how to see the extraordinary in the ordinary and turn everyday problems into opportunities for growth and joy. "Creative Solutions for Ordinary Problems" reveals not just one, two, or even ten, but precisely 42 brilliant strategies to turn mundane challenges into extraordinary breakthroughs. Why 42? In a clever nod to Douglas Adams, Gizem Şahan playfully addresses his iconic answer to the ultimate question of life, the universe, and everything. Why You'll Love This Book: ★ Creative & Scientific Insights: Unlock creative solutions to everyday problems, from digital overload to relationship complexities. ★ Joy in the Ordinary: Discover delight in the most unexpected places, turning the mundane into magical moments. ★ Empowering Exercises: Practical activities designed to ignite your creativity and enhance problem-solving skills. ★ Personal Growth: Transform daily challenges into powerful lessons for self-improvement and growth. If you are: ★ Struggling with routine and feeling uninspired... ★ Frustrated with traditional solutions that fall short... ★ Successful yet creatively stuck... ★ Eager to infuse joy into your daily life and see challenges as stepping stones… ...then this book is your perfect companion. This isn't just another self-help book. It is a mentor, a compass, and an exhilarating companion for anyone committed to living a life less ordinary. Gizem challenges you to break from the norm, to dare to envision a life where every obstacle is an opportunity for creativity and transformation. Using her unique blend of insightful wisdom, science-backed approach, and practical exercises, Gizem will guide you how to make creativity a habit. This will boost your confidence, transform your mindset, and help you achieve your dreams. Who Should Read This Book: ★ Lifelong Learners: For those eager to explore and grow continuously. ★ Creativity Enthusiasts: Ideal for anyone who believes in the power of creative thinking. ★ Personal Growth Seekers: Perfect for those on a quest for self-discovery and improvement. ★ Anyone Stuck in a Rut: Find fresh perspectives and innovative solutions to life's challenges. Chapters Include: ★ The Art of Starting: Why You’re Not Lazy, You’re Just Programmed That Way ★ The Power of Routine & Habit: Establish a Transformational Daily Routine ★ Outwitting the Impostor: A Clever Guide to Claiming Your Worth ★ Finding ‘The One’ in the Modern Age: Navigating Love and Relationships in Today’s World ★ Perfectly Imperfect: Breaking the Chains of Perfectionism ★ The Art of Saying No: Setting Personal Boundaries ★ Transitioning Careers: Navigating the Challenges of Changing Career Paths ★ Unlock Your Gut Genius: Mastering the Art of Intuitive Intelligence ★ Should I Stay or Should I Go?: Making the Big Decision About Your Job “Imagine if life came with a blueprint. Well, it doesn’t. So, I decided to draft one. Spoiler: It’s unlike anything you’d expect. It’s time to discover the genius within you.” Love, Gizem Şahan Join this journey and discover the magic hidden in your daily life. Order your copy today and start turning the mundane into the magical. The adventure begins now!
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems
The "Be the Boss" edition, which also in its 2nd edition guides you to leadership success, is published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education. It offers you the concentrated expertise of renowned experts (overview in the book preview), as well as tailored premium content and access to travel deals with discounts of up to 75%. At the same time, you are doing good and supporting sustainable projects. Because innovative leadership is the key to market disruption. This book offers practical approaches for leaders to develop innovative strategies from conception to implementation. From creative thinking to designing disruption strategies, it provides a comprehensive guide for leaders wanting to transform their organizations into innovation leaders. Additionally, it includes in-depth insights into successful leadership practices shows how experienced leaders, through innovative approaches, can pave the way for market disruptions. The book is an essential resource for leaders aiming to strengthen their innovation capabilities shape the future. Today's managers have to fulfil high demands. That's why we have once again explored the topics of our most popular success titles in the light of new strategies - as targeted inspiration for your day-to-day management. With its "Info on Demand" concept, the publisher not only participated in an EU-funded program but was also awarded the Global Business Award as Publisher of the Year. Therefore, by purchasing this book, you are also doing good: The publisher is financially and personally involved in socially relevant projects such as tree planting campaigns, the establishment of scholarships, sustainable living arrangements, and many other innovative ideas. The goal of providing you with the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive book not only imparts expert knowledge but also allows you to ask individual questions and receive personal advice. In doing so, expertise and technical innovation go hand in hand, as we take the responsibility of delivering well-researched and reliable content, as well as the trust you place in us, very seriously. Therefore, all texts are written by experts in their field. Only for better accessibility of information do we rely on AI-supported data analysis, which assists you in your search for knowledge. You also gain extensive premium services : Each book includes detailed explanations and examples, making it easier for you to successfully use the consultation services, freeky available only to book buyers. Additionally, you can download e-courses, work with workbooks, or engage with an active community. This way, you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and successes tangible. That's why, as part of the reader community, you have the unique opportunity to make your journey to personal success even more unforgettable with travel deals of up to 75% off. Because we know that true success is not just a matter of the mind, but is primarily the result of personal impressions and experiences. Publisher and editor Simone Janson is also a bestselling author and one of the 10 most important German bloggers according to the Blogger Relevance Index. Additionally, she has been a columnist and author for renowned media such as WELT, Wirtschaftswoche, and ZEIT - you can learn more about her on Wikipedia.
In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it. “Eric Siegel delivers a robust primer on machine learning, the key mechanism in AI. A forward-looking, practical book and a must-read for anyone in the information economy.” —Scott Galloway, NYU Stern Professor of Marketing; bestselling author of The Four “An antidote to today’s relentless AI hype—why some AI initiatives thrive while others fail and what it takes for companies and people to succeed.” —Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better The greatest tool is the hardest to use. Machine learning is the world’s most important general-purpose technology—but it’s notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What’s missing? A specialized business practice suitable for wide adoption. In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning projects from conception to deployment. He illustrates the practice with stories of success and of failure, including revealing case studies from UPS, FICO, and prominent dot-coms. This disciplined approach serves both sides: It empowers business professionals, and it establishes a sorely needed strategic framework for data professionals. Beyond detailing the practice, this book also upskills business professionals—painlessly. It delivers a vital yet friendly dose of semi-technical background knowledge that all stakeholders need to lead or participate in machine learning projects, end to end. This puts business and data professionals on the same page so that they can collaborate deeply, jointly establishing precisely what machine learning is called upon to predict, how well it predicts, and how its predictions are acted upon to improve operations. These essentials make or break each initiative—getting them right paves the way for machine learning’s value-driven deployment. What kind of AI does this book cover? The buzzword AI can mean many things, but this book is about machine learning, which is a central basis for—and what many mean by—AI. To be specific, this book covers the most vital use cases of machine learning, those designed to improve a wide range of business operations.
All of us who work in oil and gas feel the press of massive disruptions affecting our industry. An increasingly hostile - or at best skeptical - public is demanding an energy system at odds with the energy system as we know it. Nevertheless, we must face the disruptors at play, disruptors that against all logic have accelerated their impact during the pandemic and economic crisis. And turn from disrupted, to disruptor. Seize the opportunity of the moment to lead a thriving energy industry into an ever-improving energy future.The Gamechanger's Playbook is written for you - oil and gas leaders - to make sense of this moment. It looks squarely at the disruption afoot and asks: what {else} could go wrong, what might never be the same again, what power structures will collapse, and what, if anything recognizable will remain?There are themes here of general relevance to all civic leaders. But The Gamechanger's Playbook is written for our industry because we were particularly vulnerable before the pandemic, price collapse, and economic devastation. It seemed our place in the world would continue to shift from heroes to villains. Back then the path to success was unclear, and now it is wickedly so. The Gamechanger's Playbook charts a path with a keen eye to the millions of men and women who bring oil and gas to market to keep the world energized and every day create the foundation for whatever the recovery from the pandemic and economic crisis will look like. Let's go build the energy future.