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The price of technology decreased roughly 10,000-fold over the last 20 years. As of 2016, more people around the world own smartphones than toothbrushes. In a nutshell, we are witnessing an unprecedented development in the history of humankind. Never have we experienced such a rapid increase in the power of technology with a simultaneously steep drop in pricing. These two drivers account for most of the digital transformation. And the pace of technological change is not going to slow down anytime soon. You have a choice to ride the wave of the digital tsunami or to be swept away by it. Discover the best strategies to end up on the winning side of the digital transformation: -Learn how the digital revolution is transforming your job, industry, and our society -Get inspired by the possibilities -Discover 21st century careers -Discover 21st century skills that will not be outsourced, automated, or outdated -Understand key digital technologies shaping your industry -Create an action plan to acquire skills for the 21st century Whether you are a student, parent, teacher, career counselor, business executive, or military veteran, this book provides the knowledge, tools, and insights essential to thrive in the digital 21st century.
In the world of technology, there are just two kinds of people: digital natives and digital immigrants. Digital natives are those born after the advent of the internet. They are comfortable with swift technological change and take the presence of technology in their lives almost completely for granted. They have "digital DNA" flowing through their bodies. On the other hand, digital immigrants are those born before the advent of the internet. Their comfort level with our technology-soaked world is more variable. But they are affected by the digital invasion just as much as their native children. With the latest research supporting them, Dr. Archibald Hart and Dr. Sylvia Hart Frejd uncover both the subtle and the dramatic ways digital technology is changing us from within, focusing their exposé on the impact on the spiritual life of individuals. Through insights from neuroscience and psychology, they offer readers therapeutic and biblical strategies for handling the digital invasion in order to become good stewards of their digital lives. Parents, educators, students, counselors, and pastors will especially appreciate this cultural wake-up call.
'A must-read to anyone interested in the digital world.' - Valérie Schafer, Center for Contemporary and Digital History, University of Luxembourg A concise history of the digital revolution and the lore, rhetoric, and debates that surround it. The Digital Revolution aims to tell a story, one of the most powerful ideologies of recent decades: that digitalization constitutes a revolution, a break with the past, a radical change for the human beings who are living through it. The book aims to investigate the origins of this idea, how it evolved, which other past revolutions consciously or unconsciously inspired it, which great stories it has conveyed over time, which of its key elements have changed and which ones have persisted and have been repeated in different historical periods. All these discussions, large or small, have settled and condensed into a series of media, advertising, corporate, political, and technical sources. Readers will be introduced to new, previously unpublished historical sources. The main aim of the book is to deconstruct what looks like a “natural” and incontestable idea and to help rethink digital societies today.
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected].
Named one of the best books of 2017 by The Guardian, NPR, GQ, The Economist, Bookforum, and Lit Hub The definitive account of what happened, why, and above all how it felt, when catastrophe hit Japan—by the Japan correspondent of The Times (London) and author of People Who Eat Darkness On March 11, 2011, a powerful earthquake sent a 120-foot-high tsunami smashing into the coast of northeast Japan. By the time the sea retreated, more than eighteen thousand people had been crushed, burned to death, or drowned. It was Japan’s greatest single loss of life since the atomic bombing of Nagasaki. It set off a national crisis and the meltdown of a nuclear power plant. And even after the immediate emergency had abated, the trauma of the disaster continued to express itself in bizarre and mysterious ways. Richard Lloyd Parry, an award-winning foreign correspondent, lived through the earthquake in Tokyo and spent six years reporting from the disaster zone. There he encountered stories of ghosts and hauntings, and met a priest who exorcised the spirits of the dead. And he found himself drawn back again and again to a village that had suffered the greatest loss of all, a community tormented by unbearable mysteries of its own. What really happened to the local children as they waited in the schoolyard in the moments before the tsunami? Why did their teachers not evacuate them to safety? And why was the unbearable truth being so stubbornly covered up? Ghosts of the Tsunami is a soon-to-be classic intimate account of an epic tragedy, told through the accounts of those who lived through it. It tells the story of how a nation faced a catastrophe, and the struggle to find consolation in the ruins.
"The Transformers" is all about Simplification and the Digital Enterprise. The story takes you on a journey through the digital world in times when economic conditions force companies to manage their bottom-line rigorously. Despite these conditions, digitization is in full swing. Digital strategies that are simple and understandable can create competitive advantages for companies' futures, shielding them from potential future threats. Published right in time, the book "The Transformers" shows how companies can immediately save cost with data transformation at the push of a button, and, at the same time, accelerate its digitization. It will empower you to drive transformation and end-to-end information management of the digital core successfully. "The Transformers" lays out the digital building blocks for businesses and introduces Artificial Intelligence and digital platforms to tackle Big Data. Also included, detailed descriptions of Digital Business Transformation enhance your understanding while demonstrating its applicability to digitization. The value of enterprises' core data shines like crown jewels that absolutely demand protection and safety. Graesser illustrates how to manage business data rightfully, and he explains the full data life cycle management with a focus on the historization of old data in terms of preservation and protection. The heart of the book consists of two chapters with in-depth explanations of technical platforms needed to conquer the Big Data challenges. The SAP HANA 2.0 platform, with its in-memory database, transforms the meaning of and the value out of Big Data with many advanced analytical capabilities. The Historization platform JiVS IMP by Data Migration International complements the operational enterprise systems with sophisticated data transformation capabilities realizing major value scenarios. In combination, both platforms together allow significant simplification of data management for real-time data business models. Strategic thinking and developing strategies, in principle, is an art more than 2,500 years old. From Battlefield to Greenfield, "The Transformers" bridges the time-gap from ancient China with its famous war strategist Sun Tzu who lived around 500 BC, to the digital era today. The fighting happened then, and it happens today in business with arms, battlegrounds, and warriors. Graesser provides significant insights on how to plan victories and to win battles even without fighting. The visions and strategies are substantial and have never moved out of the central attention of leaders. You can touch and feel Digital Business Transformation with stories about the digital journeys of enterprises across different industries. And the book closes with the 'Tips from the Top' chapter. It features Thomas Failer (founder of Data Migration International), Bjoern Braemer (Senior Vice president at SAP SE), Peter Hartmann (former CIO of the Geberit Group), and Tom Pfister (CEO Nytro Marketing). The book's audiences include C-suite business leaders and will appeal to all decision-makers who drive transformational business or Information Technology programs.
In Praise of Surge The Age of Surge is transformational innovation in a bottle for leaders and companies seeking to win in the tech-fueled digital economy! - John Schanz, Former Chief Network Officer, Comcast Cable Overview The global forces of digital are putting traditional companies at risk of irrelevance. In their place is an emerging, more complex organizational species, one built to thrive amidst volatility and uncertainty. These new digital native companies embrace complexity and ambiguity. What traditional companies see as impending disaster, digital native companies see as opportunities--and as a result, they are growing exponentially. In order to compete in this new world, traditional companies must transform their organizations, but this transformation is not just technical. In fact, the transformation that matters most now is human, cultural, and structural. Surge offers a provocative alternative to those espousing shiny new tools, technology and cut-and-paste formulas borrowed from the digital elite. Built on the science surrounding the influence of social systems, neuroscience, and complexity, Surge provides a pragmatic framework for exploiting these social forces for rapid, profound, and continuous digital innovation and Enterprise transformation.
Story Circle is the first collection ever devoted to a comprehensive international study of the digital storytelling movement, exploring subjects of central importance on the emergent and ever-shifting digital landscape. Covers consumer-generated content, memory grids, the digital storytelling youth movement, participatory public history, audience reception, videoblogging and microdocumentary Pinpoints who is telling what stories where, on what terms, and what they look and sound like Explores the boundaries of digital storytelling from China and Brazil to Western Europe and Australia