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When American radio broadcasting began in the early 1920s there was a consensus among middle-class opinion makers that the airwaves must never be used for advertising. Even the national advertising industry agreed that the miraculous new medium was destined for higher cultural purposes. And yet, within a decade American broadcasting had become commercialized and has remained so ever since. Much recent scholarship treats this unsought commercialization as a coup, imposed from above by mercenary corporations indifferent to higher public ideals. Such research has focused primarily on metropolitan stations operated by the likes of AT&T, Westinghouse, and General Electric. In American Babel, Clifford J. Doerksen provides a colorful alternative social history centered on an overlooked class of pioneer broadcaster—the independent radio stations. Doerksen reveals that these "little" stations often commanded large and loyal working-class audiences who did not share the middle-class aversion to broadcast advertising. In urban settings, the independent stations broadcast jazz and burlesque entertainment and plugged popular songs for Tin Pan Alley publishers. In the countryside, independent stations known as "farmer stations" broadcast "hillbilly music" and old-time religion. All were unabashed in their promotional practices and paved the way toward commercialization with their innovations in programming, on-air style, advertising methods, and direct appeal to target audiences. Corporate broadcasters, who aspired to cultural gentility, were initially hostile to the populist style of the independents but ultimately followed suit in the 1930s. Drawing on a rich array of archives and contemporary print sources, each chapter of American Babel looks at a particular station and the personalities behind the microphone. Doerksen presents this group of independents as an intensely colorful, perpetually interesting lot and weaves their stories into an expansive social and cultural narrative to explain more fully the rise of the commercial network system of the 1930s.
Abstracts of dissertations and monographs in microform.
This book examines schoolrooms and their material contents to reveal insights into the evolution of education and the translation of educational theories and cultural ideals into practice. School attendance is nearly universal in our society, yet very little is known about the history of the classrooms we occupy and the objects we encounter and use in our educational lives. Why are our school classrooms designed as they are? When was the blackboard invented? When did computers start appearing in schools? Through analysis of classrooms and objects within them, The Schoolroom: A Social History of Teaching and Learning details the history of American education, describing how architects, in collaboration with educators, have shaped learning spaces in response to curricular and pedagogical changes, population shifts, cultural expectations, and concern for children's health and well-being. It illustrates connections between form and function, showing how a well-designed school building can encourage learning, and reveals little-known histories of ubiquitous educational objects such as blackboards, desks, and computers.
Includes entries for maps and atlases.