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Representing a significant survey and evaluation of major media literacy projects in the U.S. and selected countries throughout the world, this book covers all aspects of critical viewing skills. It provides comprehensive, theoretical and historical background about the field, the criteria for its evaluation, and various structured programs including the CVS projects and programs sponsored by school districts, individuals, non-governmental national organizations, and private companies. The book can serve as a guide for curriculum planners as well as teachers in the classroom and adult workshops -- and also parents and individual adult viewers -- in applying the best match of theories, practices, readings, and specific exercises to monitor and enhance television's role.
Designed to increase adults' understanding of television and to develop their critical viewing skills, this text explores persuasion and presentation techniques, the programming policy of television stations, and potential effects of violence, sex, and commercials on the viewer. Also presents critical awareness exercises. The book does not advocate turning off the set, but, rather, encourages self-control.
First published in 1976, Television: The Critical View set the foundation for the serious study of television, becoming the gold standard of anthologies in the field. With this seventh edition, editor Horace Newcomb has moved the book from one merely intended to legitimize the critical inquiryof television to a text that reflects how complex critical approaches to television have become today. Comprised of virtually all new selections that deal with both classic and contemporary programming, the seventh edition adds new material on television history, the reception context of television, and international programming such as Chinese soap operas and Brazilian telenovelas. Television: The Critical View remains a well established and critically acclaimed text essential for courses in critical studies, communication studies, cultural studies, media history, television criticism, television history, and broadcasting.
First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
A course of study designed to improve understanding of how television works and the effect it has on society.
"This is an ambitious analysis of television studies as a whole." --Library Journal Focusing on U.S. television of the 1980s--from Miami Vice, Moonlighting, and Pee-wee's Playhouse to Max Headroom--Lynne Joyrich explores how gender affects the reception of television. She traces how the medium has been chracterized as "feminine" and then turns to the television shows themselves and analyzes a range of genres and forms.