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World-class wedding photographer shares his simple yet powerful recipe for creating a strong style and a profitable business.
Revised edition of the mega-best-seller, now completely revised and updated to include the latest trends in wedding photography! The wedding photographer faces a difficult challenge. Working with emotionally charged clients, he or she must capture a once-in-a-lifetime event and make average people look perfect, with no opportunity for retakes. The completely new edition ofProfessional Techniques for the Wedding Photographeris the picture-taker's “bible” to lighting, posing, and taking gorgeous photographs that will increase sales and profits. The guide is organized as a thorough and detailed script for a typical wedding day. Over 150 stunning photographs take the reader, step by step, through all the pictures clients expect to see in their albums, from formal portraits to candid shots at the reception. Plus, this updated version details all the latest trends in wedding photography, including wedding photojournalism and black-and-white wedding photography. Professional Techniques for the Wedding Photographeris also a valuable business tool. Readers will discover hundreds of proven approaches for boosting sales, including making sales presentations to clients, choosing a professional lab, using digital files, creating wedding albums that make an impact, and closing the deal. This brand-new edition also includes tested tips for using the photographer's newest and most essential marketing and sales tool—the Internet. • New edition of the major best-seller • Completely revised and updated to include the latest trends in photography, digital imaging, and using the Internet • Demonstrates how to improve photography as well as boost sales and profits • Includes dozens of stunning new photographs
Have you ever wondered why some wedding photographers succeed, when many others fail? Why some prosper, while others struggle to make a profit? Or how some can retire young, while others can never afford to stop? In this book, Damien Lovegrove shares with you the secrets of fusing art with commerce and gives you the vital tools needed for great achievement. This stunning guide by two exceptional wedding photographers at the top of their game is packed with over four hundred pictures all with their own tales to inspire and inform. It provides a simple yet profoundly powerful recipe for success, both for photographers just starting out and seasoned wedding pros alike. * Discover how to master every aspect of photographing a wedding * Develop your style, and learn new shooting techniques * Understand how to read and use light quickly and effectively * Get to grips with selling, marketing, postproduction and product design * Improve your customer experience and increase your product value * Manage your time and become a more effective photographer * Learn financial mastery and how to avoid financial misery * Fast track your career and unleash your potential "This isn't just another professional guide, it's a blueprint for success. Becoming a wedding photographer is the easy part. What's difficult is joining the elite, the top wedding photographers who earn big money. Even then it's not enough to be a good photographer. You've got to be good at everything else, too. That's where this book comes in." Christopher Wordsworth, professional photographer, author and journalist. "Damien Lovegrove is among a very few photographers who have a deep grasp of business concepts. He generously shares his proven business and photographic system with us - invaluable to both the aspiring and experienced professional photographer in the digital era. A must read." Michael J. Marmur, MBA. President - Special Event Photography, Canada Damien Lovegrove has created a highly respected, world class photography business. He learned his trade as a cameraman and lighting director at the BBC. In 1998 Damien teamed up with his wife Julie to launch Lovegrove Weddings. They took the industry by storm winning a string of major awards and have since photographed over 300 top weddings for clients around the world. Their extensive knowledge gained from these lucrative commissions is condensed into this valuable resource.
IMAGINE THE ADVANTAGE YOU’D HAVE IF ONE OF THE WORLD’S TOP WEDDING SHOOTERS SHARED HIS SECRETS WITH YOU World-renowned wedding photographer, and one of the most widely acclaimed instructors in the industry today, David Ziser brings his no-nonsense, straight-to-the-point teaching style to a book that totally rewrites the rules for how wedding photography is taught. This groundbreaking new book is the first of its kind to focus on the exact areas that wedding photographers have been begging a top pro like David to cover, including how to create professional quality light and beautiful images in every situation, how to compose wedding images that sell, and how to create amazing images in the limited time and at the fast pace of a wedding. But David doesn’t just stop there. He covers every aspect of what today’s brides and wedding couples want from a wedding photographer, including poses that work every time and can’t-miss lighting setups you can use again and again, and everything is laid out in a brilliant step-by-step method that makes learning these techniques so easy, you’ll be able to pull off these same looks yourself (without spending thousands on expensive equipment). Plus, the book is packed with David’s tricks of the trade that he’s picked up in a career shooting all over the world. LEARN HOW THE PROS REALLY DO IT Each year David trains thousands of photographers on how to shoot weddings like a pro. He knows the problems and challenges today’s wedding photographers face, and that’s exactly what he covers in this book. You’ll learn everything on the list here and much more: Professional posing and composition tips Simple on-location lighting setups that are specially designed for the wedding photographer How to get gorgeous images using a minimal amount of time and equipment Creative lighting techniques that anyone can use to create dramatic wedding portraits that will set you apart David’s own camera settings and lens selections (which lenses to use when, and why), and how to get the best results with your existing gear How pros use on- and off-camera f lash, and a host of tricks of the trade that will make you more profitable and have you delivering the type of wedding shots you’ve always dreamed of! Plus, the book includes the complete cover-to-cover layout from one of David’s wedding album designs to help spark your creative juices and give you ideas to take your own layouts to the next level. The wedding photography industry has been waiting for a landmark book that would become “the book” that finally changes everything, and that’s exactly what you’ll be getting with the purchase of this book.
A comprehensive guide to lighting techniques in digital photography covering topics including working with artificial light and daylight.
This is an instructional photography book for beginning or advanced wedding photograhers; it teaches one the "ins" and "outs" of successful wedding photography, from beginning to end.Among other things, the book includes sample wedding photos, diagrams; information about posing, lighting,equipment requirements, film choices, film exposure, and much more.
Long gone are the days of lining up the wedding party for predictable and overly-staged group shots. Now more than ever, couples want to remember their wedding day - and the run up to it - with candid, photojournalistic-style photos and innovatively-designed albums. The Wedding Photography Field Guide is a source of inspiration and illumination, and sets out how to capture the true essence and atmosphere of this emotionally-charged and very special day. - Get the latest information on digital gear and a professional's take on top techniques for covering all the action. - Stuffy, staged wedding photos are a thing of the past. Master modern wedding reportage and capture the true spirit of the event and the personalities of the couple and guests. - Discover the secrets of creating uniquely personal and contemporary bridal portraits and albums. - Don't get left behind in this competitive marketplace. Follow Michelle Turner's advice and build up a portfolio that can pack a punch. - Whether you are simply shooting a friend's wedding, breaking into the business or looking to refresh your approach, this book is essential.
A comprehensive text that covers photography essentials, information specific to weddings and images and strategies of leading wedding photographers worldwide.
Master the demanding lighting needs for weddings of any variety with this comprehensive guide from an industry expert. All the basics are covered, including how to choose and use the right equipment, how to control light and shadow while outdoors, how to utilize ambient room light and natural light, and how to ensure the best color balance for each image. Technical tips from 40 top wedding photographers cover such specifics as producing window-light images and using such tools as scrims, umbrellas, and gobos. With the right lighting know-how, a photographer can capture with ease the candid looks and pure emotions of the wedding party.
The first guide to posing and sensitively capturing same-sex couples on their big day, The New Art of Capturing Love equips semi-pro and professional wedding photographers to enter the exciting new LGBT wedding photography market. With nearly half of the states in the US (and 13 countries) currently recognizing same-sex partnerships, the market for LGBT weddings is poised for explosive growth, offering great opportunity for today's wedding photographers. But capturing portraits in this new market requires a new approach to posing, which until now has been nearly exclusively oriented toward pairing a larger man in black with a smaller woman in white. What works for Jack and Jill won't necessarily work for Jack and Michael, let alone Jill and Louise. The New Art of Capturing Loverewrites these traditional techniques, giving photographers the tools to create flattering, emotion-filled images for any couple in today's dynamic wedding market.