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This volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry. Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including: • The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional • Advanced PR practices including investor relations and strategic planning • Agency expansion, addressing growth and exit strategies Working PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant’s Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.
For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: • The basics of positive, proactive, strategic communications for individuals and organizations • What it means to be a PR expert in the creative industry and to do great work • An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more • Customer service and all it entails • Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.
The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.
Communication Economics and Development aims to determine a methodology for integrating communication variables into economic development models. The first five chapters of the book cover the theoretical issues and their conceptualization as the basis for deriving a better understanding of the role of communication in economic development. The major issues for concern are the economic variables that are endogenous to communication planning in the light of rapid advances in communication technologies. Chapters 6-9 deals with the consideration of the role of communication in national development; the international trade theory and communications; and the political economy of information in a changing international economic order. The Japanese experience in focusing on the role of communication in economic development; a model for predicting development benefits from telecommunication investment; and the role of telecommunications in developing countries are also discussed. The text further describes the impact of telecommunication and information in development planning strategy; the opportunity costs in computer conferencing during and for economic development; and the evaluation of the impact of communication on agricultural development in Nepal. The use of economic concepts in communication planning practice is also discussed.
Transportation Design showcases the innovative design work evident in some of today's transportation areas and facilities. Projects include airport terminals, bus and train/subway stations, seaport passenger facilities, bridges and walkways, pedestrian tunnels, and more. Plus, full-color photos, engineering renderings, and informative text show how leading architectural and design firms facilitate the efficient and safe arrival of commuters and recreational travelers.