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The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including: Creating your own Specific Brand Image (SBI) Developing a flexible business that can evolve with industry trends Using holistic branding to maximize your customer experience Crafting a business that is unique with uncompromising quality Creative ways to differentiate your coffee house Barista hiring tips to ensure an engaging culture Techniques to keep your staff motivated Today's coffee house design trends The role of the professional barista Creating your own business plan Weekly Playbook to increase ticket averages"
"Coffee bars are springing up on every street corner. Now you too can start and run one of today's most popular and profitable business ventures. If you enjoy meeting people and love coffee, this may be the business for you"--Back cover
In this comprehensive guide, Jill Sutherland offers practical and realistic advice, designed to take would be sandwich bar owners from idea, to opening. Packed with top tips, real-life examples, checklists and anecdotes, it provides a stage-by-stage guide to your first year, from the planning of your business, to it's opening and becoming established. You'll learn how to: - Develop and research your sandwich bar 'idea' - Write a professional business plan - Find the right shop unit, and fit it out - Decide on suppliers - Manage food hygiene and health and safety - Create your menu and source produce - Budget, forecast and manage cash flow - Launch and generate interest - Employ and manage staff.
FORMICHELLI/CIG START RUN COFFEE BA
The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming. The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.
This is an entertaining but highly practical guide from the successful "Coffee Boys" authors that will enable you to open a coffee bar or sandwich bar that actually lasts and makes money. It presents a distillation of experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients. This work reveals and is based on the Great Formula (see six steps of contents) created by the authors within their own businesses and their consulting practice. It offers all the practical advice on location, raising finance, and devising a clear marketing plan.
Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan.
Coffee Shop Business Smart Startup How to Start, Run & Grow a Trendy Coffee House on a Budget Driving around the city in any metropolitan areas we all see trendy coffee shops everywhere and not all of them are Starbucks. Do you ever wonder why there are so many new boutique coffee shops popping up everywhere? Well, according to National Coffee Association (http://www.ncausa.org), it is not a hoax, but the new trend and this is the reality. The coffee industry and the coffee shop business have boomed in recent years, especially with regards to specialty coffees. Here is What CCAUSA Has Gathered From Their Research: Out of home coffee consumption has reached a new high of 46% in 2017 59% of coffee consumed daily are gourmet coffee In the US more than 65% adult population drink coffee every day that means roughly about 70 million daily coffee drinkers. 66% of people in the US buy their daily coffee outside their home Gross profit margin for most coffee shops are around 85% In US coffee shop business is a 10 billion dollar industry. Let these number sink in for a minute. Let's agree that all these numbers are saying one thing that is the coffee industry has been on the rise for last few years, and it will continue to grow. This is What You Will Learn in This Book: If you are thinking about opening a coffee house, here are the 13 steps that you will need to take. How to Get Funding For Your New Business How to Write or Get a Coffee Shop Business Plan. Site Selection and Lease. Licensing & Permits You Will Need (Uncle Sam) Décor & Furniture You Need (How to Buy Cheap) Menu and Signs Equipment How and Where to Locate Good Used Ones) Planning Build-Out Management & Employees Getting The Best Food And Coffee Supplies Pricing & POS System Soft & Grand Opening Marketing and Promotion If you are ready, let's get started, let's see how we can put you in the driver's seat of a very successful trendy coffee shop that you can be proud of.