Ginger Gorham
Published: 1996
Total Pages: 446
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This handy text/reference focuses on the foundational skills of selling travel products that satisfy client needs and expectations. Features: Various modes of travel including domestic and international air travel, rail, rental cars, cruises, charters, and tours; all new coverage of airline computer reservation systems; a real-world focus covering sales and customer service, as well as the actual job skills employers expect in their employees; thorough coverage of terminology, product features, reference materials, and "how-to's" for effectively selling products; appendices with actual samples from Official Airline Guides (Domestic and International), Amtrak, tour, and cruise materials.