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Includes entries for maps and atlases.
Britain emerged from war a changed country, facing new social, industrial and cultural challenges. Its documentary film tradition – established in the 1930s and 1940s around legendary figures such as Grierson, Rotha and Jennings – continued evolving, utilising technical advances, displaying robust aesthetic concerns, and benefiting from the entry into the industry of wealthy commercial sponsors. Thousands of films were seen by millions worldwide. Received wisdom has been that British documentary went into swift decline after the war, resurrected only by Free Cinema and the arrival of television documentary. Shadows of Progress demolishes these simplistic assumptions, presenting instead a complex and nuanced picture of the sponsored documentary in flux. Patrick Russell and James Piers Taylor explore the reasons for the period's critical neglect, and address the sponsorship, production, distribution and key themes of British documentary. They paint a vivid picture of institutions – from public bodies to multinational industries – constantly redefining their relationships with film as a form of enlightened public relations. Many of the issues that these films addressed could not be more topical today: the rise of environmentalism; the balance of state and industry, individual and community; a nation and a world travelling from bust to boom and back again. In the second part of the book, contributors from the curatorial and academic world provide career biographies of key film-makers of the period. From Lindsay Anderson's lesser-known early career to neglected film-makers like John Krish, Sarah Erulkar, Eric Marquis and Derrick Knight, a kaleidoscopic picture is built up of the myriad relationships of artist and sponsor.
Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product's life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.