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We changed our attitudes, we listened, we learned, we cooperated, and we took the initiative. - Granqvist, supervising forester, STOR.Over the past ten years, Swedish forest products giant STORA has transformed its forest management to implement and verify a commitment to sustainable forestry. The company has hired a staff ecologist, implemented ecological landscape planning, brought local environmentalists into its management planning, retrained its workforce, and adopted new forest conservation measures. Most recently, STORA became Europe's first major timber company to have a large block of its forests certified by a third party as sustainably managed.Headquartered in Falun, Sweden, STORA is one of the largest forest products companies in the world with 1996 sales of $5.9 billion. The company ranks fifth worldwide in paper and board production, producing 1.9% of the world's production compared to 3.2% for industry leader, International Paper Co. STORA sells primarily paper products, but also runs four sawmills and is involved in power production, banking, and associated financial operations. The company owns a total of 2.3 million hectares of forest, primarily in Sweden, but it has holdings in Portugal and Canada, as well.In 1996 STORA became one of the first large commercial forestry operations in the world to attain third-party certification. The Forest Stewardship Council (FSC), the oldest and most credible certification system with environmentalists, certified STORA's holding in the Ludvika district. STORA's size and its importance in the global forest products industry makes its actions a milestone in the development of sustainable forestry. As STORA's evolution towardsustainable forestry indicates, certification has already become a strategic consideration for some forward-looking companies.
Annotation. There is currently great concern about the sustainability of forestry and the contribution of private forestry towards this aim. The need to better understand the impact of different policy choices on private forestry has never been more important. This book includes a selection of peer-reviewed papers from a conference held in Atlanta in March 2001.
Annotation Presenting 150 signed entries, this book provides an overview of key principles, approaches, strategies, and tools businesses have used to reduce environmental impacts and contribute to sustainability.
Recent decades have witnessed the rise of social and environmental certification programs that are intended to promote responsible business practices. Consumers now encounter organic or fair-trade labels on a variety of products, implying such desirable benefits as improved environmental conditions or more equitable market transactions. But what do we know about the origins and development of the organizations behind these labels? This book examines forest, coffee, and fishery certification programs to reveal how the early decisions of programs on governance and standards affect the path along which individual programs evolve and the variety and number of programs across sectors.
The Forest and the Marine Stewardship Councils constitute new global governance institutions using voluntary certification and labelling as market incentives to encourage sustainable management. Utilizing a comparative political economic framework, the authors analyse shifting British, Canadian and Australian responses to the stewardship councils.
Sustainable forest practices have become a pivotal issue within the forest products industry for a variety of reasons ranging from a broad sense of environmental awareness and responsibility to a more self-interested concern for maintaining the economic productivity of forests. Whether the forest products industry widely adopts sustainable practices, however, depends on their long-term economic viability. The development of broad demand and markets for sustainably produced wood products will be a key component of that economic viability.The efforts of retailers J Sainsbury plc (JS) in the United Kingdom and The Home Depot (HD) in the United States to stock their shelves with products drawn from well-managed forests place them at the forefront of this global issue. These large, respected retailers are uniquely positioned to merchandise sustainable forest products to the mass market and by so doing, lend credibility to these products and demonstrate the importance of the issue to the industry and the public. The buying power of these two companies is of such a magnitude that their purchasing practices can exert a strong influence on the forest products' industry worldwide.The initial programs of these two retailers and that of the 1995-Plus Group, a group of major wood products buyers in the United Kingdom, indicate that retailers and large wood products buyers will be instrumental in cultivating consumer awareness of certified products, as well as pulling suppliers toward certification and sustainable forest practices. A comparison of the activities of the two companies, which operate in different competitive, cultural, and political environments, identifies a variety of salient issuesthat will influence whether or not their initial efforts to market certified products are successful. The ability of these retailers to obtain and merchandise sustainable forest products is a barometer for the future direction of sustainable forestry.The material presented is drawn from a number of different sources and research methods. In-depth interviews with senior executives, wood products buyers, marketers, environmental managers, store managers, and retail employees from both companies were the primary sources of data. These interviews were balanced by discussions with the 1995-Plus Group, competing firms, and suppliers, visits to stores of both companies in different regions while posing as consumers, and supplemented with a review of published materials.
Seeks to improve communication between managers and professionals in OR/MS.