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The Business of Real Estate Photography provides the blueprints to start your own real estate photography business by providing a detailed guide on developing a business strategy and marketing plan, in addition to valuable information on the financial and legal aspects of the business. It assists you in gaining a thorough understanding of the market and includes many useful tips and lessons learned from the author’s own experiences that can save you time and money when establishing and growing your own business. It also includes free templates to help with market research, financial planning and marketing activities. The real estate photography business can be an enjoyable way to earn a living if you have a passion for photography or real estate and wish to enjoy a flexible lifestyle. The barriers to entry are minimal as all you need to get started is a digital SLR, wide-angle lens and a tripod. It is a niche photography discipline that requires knowledge of the real estate business and passion for developing the skills for photographing this type of subject. The book includes many useful tips and lessons from the author based on his own experiences that can save you time and money when growing your business. The book is recommended for people who are planning to start or currently operate a real estate photography business. It is also a good read for those who have a passion for photography and want to start their first business or those who are interested in the business of photography and real estate from a marketing perspective.
Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this book, Ron Castle introduces you to the skills you need to succeed in real estate photography. You’ll gain insight into some basics of the business, and you’ll learn what kind of equipment you’ll need to do the job. You’ll also learn what and what NOT to photograph, work to produce strong compositions, and find suggestions for an efficient and effective post-processing workflow. The later chapters will consist of several sample home shoots. These images and their captions will provide helpful suggestions and perspectives on what a typical “real-world” real estate shoot entails.
From gear to editing, composition, lighting, settings, techniques and more, real estate photographer Nathan Cool provides a comprehensive guide for shooting high-quality interior real estate photography from start to finish. Learn how to not just take, but also "make" great real estate interior photos with an efficient workflow and cost-effective tools to speed up your shooting and editing processes. With over 70 color images showing real-world examples, screen shots and diagrams, you'll learn the principles that Nathan Cool and many other professional real estate photographers apply to their work. Far from being a dry academic tome, this book shows practical techniques that prove profitable for a real estate photography business. See how you can stand out from today's crowd of camera clickers and show clients you charge like a pro because you shoot like one.
Photographing Real Estate Interiors and Architecture explains in detail the recommended equipment, technique, and workflow process for running a successful real estate photography business. The chapters on technique include a detailed explanation of compositions and settings for 100+ interior and exterior photograph examples from residential and commercial properties. Technical information is simplified with diagrams, and the workflow chapter includes a shoot list and home preparation guide to assist with executing a photo-shoot in an efficient and professional manner. The book is recommended for people interested in photographing real estate with the goal of starting their own business or to work for a real estate photography or marketing company, and those currently working as a real estate photographer and would like to review their current techniques and processes.
2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. ​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.
With virtual tours on the rise in 2020, Nathan Cool's latest book is a timely resource showing how you can photograph, create, and host 360 virtual tours, in more ways than one. Using either inexpensive portable cameras or high-end DSLRs, Nathan shows the steps involved with 360 photography and how to optimize various techniques to fit your real estate photography business. Nathan covers gear, compositions, photography techniques, hosting services and options, editing practices, workflows, software, and pricing calculations to guide you through photographing and publishing 360 virtual tours. This book builds on techniques in Nathan's interior real estate photography book so that you can optionally incorporate flash and high-end editing for impressively impactful tours. By using the professional techniques in this seventh book in Nathan's real estate photography series, you can show your clients that when it comes to providing virtual tours, you're not a consumer with a camera; but instead, you're a pro.
This manual on taking portrait photographs aims to provide all the tools,echniques and tactics to open a successful portrait studio or make a currenttudio all the more profitable. Professional portrait photographer TomcDonald discusses the business strategies and provides photographic tips forurviving and thriving in this competitive field. There is advice on:electing equipment; constructing a camera room; planning a promotionampaign; taking bridal and children's portraits; designing a price list;erving clients; creating vignettes; and more.;This edition is revised andpdated to include information on digital photography and its impact on theortrait business. It also contains the photographs and real-life caseistories of 30 well-known portrait photographers.
In this second book in his real estate photography series, Nathan shows advanced editing techniques to create high-end real estate images. In-depth, detailed instructions, coupled with over 150 screenshots and example images guide you step-by-step through the tools used to repair images, validate exposures, correct problematic colors and artifacts, and easily remove unwanted items. Learn how to quickly add sunny skies to cloudy days, impactful TV scenery, and natural fireplace swaps. See how simple it is to evenly light a room by putting together photo composites in post-processing, along with tricks to make showers pop and hardwood floors look rich. Nathan places an emphasis on efficiency, sharing various Lightroom presets and showing how to turn repetitive Photoshop processes into one-button actions. While staying on-topic, Nathan also expands the "whys" to the "hows", providing a wide range of knowledge that can be applied to other techniques as well. Set yourself apart from the competition by learning the keys to editing speed with impressive, professional results.
One of the biggest problems that real estate photographers have once they have set up their business as a legal entity, obtained all the right equipment and perfected their technique is obtaining new clients. Clients and customers are the lifeblood of any business, but how do you obtain new clients after starting your business? By developing and executing a strategic marketing plan tailored to your business. This short guide has been written to help real estate photographers develop their marketing plan and assist with winning new business. It includes a series of digital and direct marketing strategies along with useful tips and lessons the author has learned from his own experiences that can save you time and money when growing your business. A marketing action plan template has been included to help photographers execute the strategies learned in this guide book. These marketing strategies are an extract from the author's best-selling book ‘The Business of Real Estate Photography’, which is part of a two-book series.
We provide detailed insights into the financial aspects of each business model, including startup costs, ongoing expenses, and revenue potential. This will help you understand the financial requirements and potential returns of each venture. To ensure your success, we include tips and tricks for overcoming common challenges and maximizing profitability. From effective marketing strategies to managing operational costs, you'll gain insights that can make a significant difference in your business's success. We've compiled a list of resources, tools, and platforms that can help streamline your business operations and boost your chances of success. These recommendations are designed to save you time and effort, allowing you to focus on growing your business. The central theme of this book is the power of small investments. It's about making the most of what you have, whether it's time, skills, or a modest amount of capital. By focusing on high-return, low-cost opportunities, you can create significant income streams without the need for substantial financial backing.