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A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no major car manufacturers in Britain? Whisler considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad, which provide us with additional interest and insight. Based upon careful use of company archives, this book covers in particular the issues of product development, quality, design, and range, ensuring that The British Motor Industry is destined to make a distinctive contribution to our understanding of the performance of UK manufacturers.
For two decades economic and social policy in most of the world has been guided by the notion that economies function best when they are fully exposed to competitive market forces. In labour market policy, this approach is reflected in the widespread emphasis on flexibility - a euphemism for the retrenchment of income support and social security, the relaxation of labour market regulations, and the enhanced power of private actors to determine the terms of the employment relationship. These strategies have had marked effects on labour market outcomes, leading to greater vulnerability and polarization - and not always in ways that enhance worker-centred flexibility. The authors offer a more balanced analysis of the functioning and effects of labour market regulation and deregulation. By questioning the underpinnings of the flexibility paradigm, and revealing its often damaging impacts (on different countries, sectors, and constituencies), they challenge the conclusion that unregulated market forces produce optimal labour market outcomes. The authors conclude with several suggestions for how labour policy could be reformulated to promote both efficiency and equity.
Marked by a period of massive structural change, the 1970s in Europe saw the collapse of traditional manufacturing. The essays in this collection question aspects of the narrative of decline and radical transformation.
This book presents the findings of the Japanese Multinational Enterprise Study Group and offers the 'Application-adaptation' framework as a means of measuring the degree to which Japanese parent systems are transferred to the subsidiary. It proposes this as a model for assessing the transferability of systems in any multinational enterprise.
This important and original book places the case study in international business research in its historical context, critically evaluates current case study practices in the field and proposes a more pluralistic future for case research within international business and international management research. While the case study is the most popular qualitative research strategy in the field, only a narrow selection of possible approaches is currently used. IB and IM researchers typically rely on a case study approach that could be characterized as 'qualitative positivism'. The editors and contributors look beyond this disciplinary convention and encourage greater pluralism in IB and IM case research. Their key argument is that increased awareness of prevailing disciplinary conventions - and their limitations - increases the potential for methodological innovation and versatility in case research. The contributions provide critical, novel and innovative perspectives on the case study in IB and IM research. The book offers inspiration to case authors and an authoritative methodological reference for those publishing and reviewing case research. It will also be highly regarded by postgraduate and doctoral students in IB and IM as well as both qualitative and quantitative researchers in the field.
This volume covers a range of on-going and newly emerging debates in the study of multinational companies (MNCs). A key aim is to consolidate and make available in one place new conceptual, methodological and critical MNC research.
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/
The groundbreaking series that will tell the story of Britain from VE Day in 1945 to the coming of Margaret Thatcher in 1979 as never before
First published in 1980, this book considers the British motor industry over the period between 1945 and 1979, analysing the ways in which the industry suffered a considerable decline in the post-war era, when compared to motor industries of other countries or to most other British industries. Rather than blaming labour and management, as has frequently been the case, the author argues that the decline can be traced back to poor government policy. Tracing how, when and where government policies affected the industry, the book examines policies clearly directed at the motor industry, such as transport legislation and motor taxation. In addition the work considers the consequences of many policies which were targeted only indirectly at the motor industry as the author argues that whilst government policy may have succeeded in its aim, e.g. improving employment for the balance of payments, the motor industry may have suffered as a consequence. Written in non-technical language, the reissue will be of interest to those concerned with post-war UK economic development, the UK motor industry in particular and the history of government policy in general.
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