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In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.
Do you have ideas all day long and never know what to do with them? Do you want to see more magic, more ease in your life? Use this notebook for both! Write down your ideas and let them tell you when they are ready to be done. Write down everything magical that occurs in your life and watch the magic grow!
Delve into the depths of a magical current that spans over two thousand years. The Book of Celtic Magic provides the unsurpassed power of practical magic and the transformative forces of ancient Celtica. Druid priest Kristoffer Hughes invites you to explore the pantheon, myths, and magic of his native Wales. Discover the magical allies, the gods and goddesses, and the spirits of place that form the foundation of this vibrant tradition. Practice rituals that draw you closer to the divine energy of the trees, plants, and animals that surround you. Work with spells, conjurations, invocations, and magical tools that have been developed and refined from genuine Celtic sources. Complete with exercises and a glossary of terms, this step-by-step guide is a definitive source of authentic Celtic magic.
In The Artisan Soul, Erwin Raphael McManus, author, thought leader, and founder of MOSAIC in Los Angeles, pens a manifesto for human creativity and the beginning of a new renaissance. McManus not only calls us to reclaim our creative essence but reveals how we can craft our lives into a work of art. There are no shortcuts to quality, and McManus celebrates the spiritual process that can help us discover our true selves. McManus demonstrates that we all carry within us the essence of an artist. We all need to create, to be a part of a process that brings to the world something beautiful, good, and true, in order to allow our souls to come to life. It's not only the quality of the ingredients we use to build our lives that matter, but the care we bring to the process itself. Just like baking artisan bread, it's a process that's crafted over time. And God has something to say about how we craft our lives. With poignant, inspirational stories and insights from art, life, history, and scripture interspersed throughout, McManus walks readers through the process of crafting a life of beauty and wonder.
The instant #1 NEW YORK TIMES Bestseller "A must read for anyone hoping to live a creative life... I dare you not to be inspired to be brave, to be free, and to be curious.” —PopSugar From the worldwide bestselling author of Eat Pray Love and City of Girls: the path to the vibrant, fulfilling life you’ve dreamed of. Readers of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilbert’s books for years. Now this beloved author digs deep into her own generative process to share her wisdom and unique perspective about creativity. With profound empathy and radiant generosity, she offers potent insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the “strange jewels” that are hidden within each of us. Whether we are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy.
Though his work was little known outside Italian intellectual circles for most of the twentieth century, anthropologist and historian of religions Ernesto de Martino is now recognized as one of the most original thinkers in the field. This book is testament to de Martino's innovation and engagement with Hegelian historicism and phenomenology--a work of ethnographic theory way ahead of its time. This new translation of Sud e Magia, his 1959 study of ceremonial magic and witchcraft in southern Italy, shows how De Martino is not interested in the question of whether magic is rational or irrational but rather in why it came to be perceived as a problem of knowledge in the first place. Setting his exploration within his wider, pathbreaking theorization of ritual, as well as in the context of his politically sensitive analysis of the global south's historical encounters with Western science, he presents the development of magic and ritual in Enlightenment Naples as a paradigmatic example of the complex dynamics between dominant and subaltern cultures. Far ahead of its time, Magic is still relevant as anthropologists continue to wrestle with modernity's relationship with magical thinking.
The story of the beliefs and practices called 'magic' starts in ancient Iran, Greece, and Rome, before entering its crucial Christian phase in the Middle Ages. Centering on the Renaissance and Marsilio Ficino - whose work on magic was the most influential account written in premodern times - this groundbreaking book treats magic as a classical tradition with foundations that were distinctly philosophical. Besides Ficino, the premodern story of magic also features Plotinus, Iamblichus, Proclus, Aquinas, Agrippa, Pomponazzi, Porta, Bruno, Campanella, Descartes, Boyle, Leibniz, and Newton, to name only a few of the prominent thinkers discussed in this book. Because pictures play a key role in the story of magic, this book is richly illustrated.
Crone's Book of Magical Words (previously published as The Crone's Book of Words) by Valerie Worth is the book you've been waiting for! In its pages are over 125 spells, incantations, and charms. If you can think of a purpose for a spell, it's probably in this book. Need a spell to summon a ghost? Or perhaps you want the opposite: a spell to free a house from being haunted. They're both in this book. Do you need something to help you lose weight or have longevity? You'll find them here. Or perhaps you want to pass through a locked door. It's all in this book. Even if you don't know a thing about magic, you can use this book. The spells are easy, poetic, and evocative. For example, to cure a wart the instructions are: "Stamp within a silver cup mullein and houseleek together. Stir them with a sparrow's feather. Let it draw the juices up; Twenty times upon one day, brush them over the excrescence; Under sunlight dry the essence--Soon the wart must shrink away." The range in this book is phenomenal. You'll find a simple fertility charm and a way to conjure with smoke. You'll read about how to bring rain and how to stop rain from falling. You'll learn how to tell fortunes with sand or with tea leaves. This is more than just a book about magic, it is a folklorist's bonanza. If you're ready to win another's love or to sweeten someone's disposition, if you want to turn hair long and golden or discover tree spirits, this is the book you must have. Whether you have been doing magic for a long time or are a beginner, this book is a must.
Read from front to back, 77 p. section includes pop-ups, flip books, and paper folding. Read from back to front, 69 p. section includes items with hidden aspects, accordion folding, and snap wallets.