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If you read nothing else on persuasion or influence, read this definitive book and it may change your life. How many times do we ask ourselves: what is behind all these advertising and political messages? What are the threads that move the masses to buy something too expensive or to fight wars that seem illogical and cruel? The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others, through persuasion, in all aspects of life: the producer of the favorite program, the car salesman, the presidential candidate, the crying little girl, the elementary teacher, and even our mother use some of these principles without knowing it. Only a few privileged people knew them formally to dominate the will of others; now you also have the power in your hands.
A manual for quickly learning some very powerful hypnotic language patters that you can use in practical, real world situations.
Despite what HR Departments want you to believe, the best person does not always get the job. The people that succeed are those who know how to press the company hot buttons and present a hypnotically desirable front in the interview. This book will show how to accomplish that.
This invaluable “mentor in your pocket” by three dynamic and successful black female executives will help all black women, at any level of their careers, play the power game—and win. Rich with wisdom, this practical gem focuses on the building blocks of true leadership—self-confidence, effective communication, collaboration, and courage—while dealing specifically with stereotypes (avoid the Mammy Trap, and don’t become the Angry Black Woman) and the perils of self-victimization (don’t assume that every challenge occurs because you are black or female). Some leaders are born, but most leaders are made—and The Little Black Book of Success will show you how to make it to the top, one step at a time.
How much data does Facebook really have on me? What is a cookie on the Internet? Is my Amazon Alexa listening to me? Why can’t I seem to stop scrolling endlessly down my Instagram feed? Did social media really help cause an attempted coup in the United States? How did we go from short, 140-character tweets to attempted coups in less than two decades? How much data does Facebook really have on me? Is my Amazon Alexa listening to me? The Little Black Book of Data and Democracy demystifies these seemingly complex topics to help you understand how our very way of life is under threat and what you can do about it before it’s too late. Powered by your personal data, social media has transformed our way of life, from how we get information, meet people and create increasingly siloed communities. This has had a profound impact on democratic society. Our shared reality – the way we collectively understand the world – has rapidly been replaced by conflicting micro-realities that are often fueled by conspiracy theories, lies and “fake news.” This has been driven by a business model that supposedly gives us everything for free. All we have to do is give up our personal data and privacy. If you aren’t paying for the product, then you are the product.
Persuasion Skills Black Book of Sales Techniques: Practical NLP Persuasion Secrets for Massively Increasing Your Selling Success.
1)Take things slow (her rule) 2)Make it believable (his rule) After tragedy hit her family, Meg Matthews officially crossed the line from “good girl” to “bad girl.” Motorcycle? Check. Graffiti? Check. The only thing Meg hadn’t planned on was blackmail. Too bad now a certain infuriating boy holds Meg’s future in his hands... When Luke Prescott—star pitcher and town golden boy—catches Meg vandalizing the school, she’s given two choices: face the consequences or enter into a fake relationship with him to get his parents and his ex off his back. But as Meg and Luke grow closer, they both realize they’ve been keeping secrets from each other. Their fake relationship might be doomed from the start—if they can’t learn to open up to the one person they never thought they’d trust. Disclaimer: This Entangled Teen Crush book contains late-night graffiti sessions, flirty baseball lessons, and a never-ending list of relationship rules just made to be broken.
Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.
The year is 1838, and seventeen-year-old Julia Elliston’s position has never been more fragile. Orphaned and unmarried in a time when women are legal property of their fathers, husbands, and guardians, she finds herself at the mercy of an anonymous guardian who plans to establish her as a servant in far-off Scotland. With two months to devise a better plan, Julia’s first choice to marry her childhood sweetheart is denied. But when a titled dowager offers to introduce Julia into society, a realm of possibilities opens. However, treachery and deception are as much a part of Victorian society as titles and decorum, and Julia quickly discovers her present is deeply entangled with her mother’s mysterious past. Before she knows what’s happening, Julia finds herself a pawn in a deadly game between two of the country’s most powerful men. With no laws to protect her, she must unravel the secrets on her own. But sometimes truth is elusive and knowledge is deadly.
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.