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Internet and email have changed the way today's designers must view traditional letterheads, which, to the surprise of some industry experts, have become more important than ever. As more and more business is being done electronically, an even greater emphasis must be placed on letterhead, business cards, and folder design to ensure that they are in tune with the look and feel of a company's website. This can get tricky, as creating a design that looks good in print (300 dpi) as well as on the web (72 dpi) is not always the easiest task to accomplish. But in Clio award-winning designer David E. Carter's comprehensive resource, readers will discover how to create stunning designs and letterheads that work well on both the printed and the digital page. The Big Book of Designs for Letterheads and Web Sites displays literally hundreds of examples that help designers recognize the parameters of print and web letterhead design, where they work together seamlessly, and where some creative integration must be done. This valuable resource makes it clear that the web revolution has not rendered print communications obsolete but has, in effect, made the design and letterhead on print communications even more important when conveying a company's message and keeping it consistent. - The author has a Clio and seven Emmy Awards to his credit - Contains hundreds of working, real-world examples
Although email has overtaken written communication in business, letterhead design is just as vital as ever. Since business letters are mailed less frequently, each one sent has the opportunity to have a greater impact on the reader that it would have in the pre–internet era. Today's designers are challenged to create a letterhead (and letterhead set) that will accomplish the following: make a positive first impression for the business; be an appropriate design for the firm's personality and corporate culture; and leave a lasting impression in the mind of the recipient. In addition, the "letterhead set" will usually contain an envelope–one which ideally says "open me first." THE BIG BOOK OF LETTERHEADS includes nearly 400 letterhead sets, all selected for their ability to inspire the reader and provide countless brainstorming ideas.
This major new reference contains an assemblage of visual concepts from around the world. Categories include designs for annual reports, books, calenders, catalogs, editorial layouts, exhibits, labels and tags, letterheads, menus, outdoor advertising, packaging, posters, promotion materials, shopping bags, T-shirts, and more. 900 color illustrations.
Designing for Paper and Pixels - the internet has changed so many factors and so many aspects of this. For example, letterhead is used less frequently due to the omnipresence of email. As a result, designers who once did stationery sets are now creating multiple applications, beginning with letterhead, but also including a fax format which includes the corporate logo and of course the website. This book shows several hundred examples of corporate identity applied to stationery as well as computer screens. This is the first book of its kind.
Now available in paperback format, #9 of this the best-selling annual Letterhead and Logo Design features the most creative and inspiring work in the field from well-known design leaders, new design firms, and cutting edge artists. Includes everything identity, from logos to labels, business cards to envelopes, and the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer's attention and create a lasting impression.
Design Army, based in Washington, D.C., has collected and curated this latest collection of stunning letterheads and logos. Known for their streamlined design style, Design Army selected a stunning collection for this bestselling Letterhead and Logo series. Letterhead and Logo Design 11 is an invaluable resource containing hundreds of inspirational logos and letterheads designers will refer to again and again.
Many households have a computer, yet many are still unclear on how utilize it in order to maximize their own creativity. This book demonstrates how to unlock the creative secrets of the computer, allowing people of all ages to realize their creative potential without feeling embarrassed by their lack of digital knowledge.
The latest edition in the best-selling annual Letterhead and Logo Design series, now in paperback, features the most innovative and exciting work from well-known design leaders, new design firms, and cutting-edge artists. From logos to business cards to labels and envelopes, the creative techniques and full-color images portrayed in this book will inspire new design solutions for age-old challenges that beg for a fresh approach. Projects are culled from international corporate giants; nonprofit organizations; and small, private institutions, all with a variety of budgets. Designers wrestling with their letterhead and logo projects because they are restricted by the colors they can use, the amount they can spend, the needs of the client, and the tight deadlines will find inspiration in this book. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewerÆs attention and create a lasting impression.
Corporate identity is required by almost all organizations. This is a practical guide to researching, commissioning, briefing, designing and producing a basic identity system - logo, letterhead and business card.