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“The ivory tower, like other stately homes in the UK, might present a grand façade to the world but closer inspection reveals a dark, spidery basement full of inequalities.” Gender imbalances still exist across all areas of higher education. From salaries and promotion, to representation in the curriculum, formal approaches and good intentions rarely address the full complexity. EqualBITE digs into the messy reality of higher education gender issues, presenting people’s stories, experiences and frustrations and – more importantly – what can be done. University of Edinburgh students and staff share real-life experiences of gender challenges and opportunities, and their constructive responses. The book condenses current academic research into practical actions that do make a difference. EqualBITE is a pragmatic and positive response to gender issues in academia – a catalyst for creating a culture which is better for everyone. “We were so pleased to see this new guide to one aspect of diversity—gender equality—and to see how good it is: the book is comprehensive; it is raw, honest and personal; and it is very well written. It is a book both for reading cover-to-cover and for dipping into, and it will be enormously influential.” – Jim Smith Director of Science, Wellcome Trust & Gemma Tracey Diversity & Inclusion Programme Manager – Science & Research, Wellcome Trust “The balance between data and lived experience equip the reader with the vital understanding of the depth of institutionalised inequality...This is recommended reading for anyone working in higher education who truly wants to create a fairer culture of women.” – Talat Yaqoob Director, Equate Scotland “I really enjoyed reading the recipes - they combine humour with practical advice on how to tackle important gender issues.” – Fiona Watt Vice-Dean Research and Impact, Faculty of Life Science and Medicine, King's College London
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.
With over 6,750 fully illustrated words and phrases in Japanese and English, along with a free bilingual audio app, DK's Japanese-English Bilingual Visual Dictionary is your essential companion to learning Japanese. You will learn all the words and phrases you need to buy food and clothes, talk about work and education, visit the doctor, go to the bank, use public transport, and much more. Fancy becoming an expert in the language? Then open the pages of this Japanese dictionary to discover: A guide to a wide range of useful Japanese words and expressions. Structured sections around a theme (e.g. sports, food and drink, transport). Clear, attractive illustrations make the vocabulary easy to understand and remember. Whether you are brushing up on your skills or learning the language from scratch, this dictionary makes learning and understanding Japanese easy. The words are shown visually in themed sections covering practical or everyday topics (such as shopping, food, or study), providing learners with all the vocabulary they need for work, travel, and leisure. Perfect for students, tourists, and business travellers, the dictionary is incredibly easy to follow. Its thematically organised vocabulary allows you to find closely related words on a particular topic. The Japanese English Visual Dictionary is incredibly easy to use and can be used for self-study or as a reference in the classroom. It is suitable for learners at all levels, from beginner to advanced.
The playing field for businesses is always changing. But one principle remains constant: individuals and companies that innovate will excel. In this groundbreaking guide, entrepreneur John Winsor presents 16 unique perspectives from trail-blazing innovators in companies of all sizes — creative directors, CEOs, brand managers, product developers, and others. Readers will learn how these stellar innovators built powerful brands and created the right environments to foster high levels of creativity. Following each interview, readers will discover a set of tools and recommendations to help them implement the innovator's ideas, including exercises, questions, and space to draw or write their thoughts. Throughout, Winsor weaves his essential premise: it takes more than one brilliant mind to allow innovation to occur. By the end, readers will understand why a true innovator is someone who makes connections with others and realizes the rewards.
Branding is done — in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. Marketing expert John Winsor makes a powerful case that instead of focusing on traditional branding efforts, companies must learn to use "co-creation" tools to work from the bottom up to create new products, services, and marketing strategies in collaboration with their customers. Today, it's all about getting out in the streets and spending time with the right customers, in their worlds, to create the essential foundations for breakthrough innovation. He takes readers deep into this new kind of customer-company relationship, providing useful case studies as well as practical step-by-step methods to engage these key voices in dialogues that fuel real innovation. Readers will learn how to develop a true bottom-up co-creation strategy and hone the intuition and inspiration that drive innovation.
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Notes on the Apocalypse
With over 6,750 fully illustrated words and phrases in Arabic and English, along with a free bilingual audio app, DK's Arabic-English Bilingual Visual Dictionary is your essential companion to learning Arabic. You will learn all the words and phrases you need to buy food and clothes, talk about work and education, visit the doctor, go to the bank, use public transport, and much more. Fancy becoming an expert in the language? Then open the pages of this Arabic dictionary to discover: A guide to a wide range of useful Arabic words and expressions. Structured sections around a theme (e.g. sports, food and drink, transport). Clear, attractive illustrations make the vocabulary easy to understand and remember. Whether you are brushing up on your skills or learning the language from scratch, this dictionary makes learning and understanding Arabic easy. The words are shown visually in themed sections covering practical or everyday topics (such as shopping, food, or study), providing learners with all the vocabulary they need for work, travel, and leisure. Perfect for students, tourists, and business travellers, the dictionary is incredibly easy to follow. Its thematically organised vocabulary allows you to find closely related words on a particular topic. Arabic English Visual Dictionary is incredibly easy to use and can be used for self-study or as a reference in the classroom. It is suitable for learners at all levels, from beginner to advanced.
Marissa Journal. A beautiful, elegant, bold, & personalized notebook with the name Marissa. An Appreciation Gift of 120 Cream Pages Lined Writing Journal Notebook with Personalized Name. Can be used as a Diary or Notepad to write in. Makes a great gift for a Marissa in your life such as a mother, sister, grandmother, cousin, best friend, bridesmaid, teacher, graduation, birthday, wedding. Perfect for taking notes, jotting lists, doodling, brainstorming, prayer and meditation journaling, writing in as a diary, or giving as a gift. Not too thick & not too thin, so it's a great size to throw in your purse or bag. SIZE: 6" X 9" PAPER: Lightly Lined on Cream Paper PAGES: 120 Pages (60 Sheets Front/Back) COVER: Soft Cover (Matte) Search Book of NAME Journal on Amazon.
An informative in-depth look at the lives of several extraterrestrials (E.T.'s), Extraterrestrial Biological Entities (E.B.E.'s ), and aliens, what their lives are like on their planets in their galaxies, what their spaceships are like, and how they are connected to us here on Earth. In addition, the book delves into how they are important to our religion and military strength. This novel also looks at some historical revelations, future predictions, and current happenings including an interesting collection of anecdotes regarding an ex-CIA agent who gets his wishes granted. It's the author's intention to, at the very least, bridge the gaps that exist between the religions of our generation. One gap is between our present long standing accepted knowledge of our concept of God, and our comprehensible real God. As well, a gap exists between how we are told we should interpret and demonstrate the meaning of God and how we show our faith and prove our belief in the living Creator. These are some things that the author thinks everyone needs to know about God, Satan, and UFOs. This book has been a long time in the making, twenty years, but somehow it still manages to remain ahead of its time, in most cases.