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Accompanying CD-ROM provides short film clips that reinforce the key concepts and topics in each chapter.
Set in the context of the Dieppe raid as a whole, Will Fowler studies the contribution of No. 4 Commando and Operation Cauldron. In August 1942, the Allies launched a raid against the German-held port of Dieppe on the French channel coast. It was largely a disaster, with the Canadian forces bearing the brunt of the catastrophe. However, it wasn't all a failure, and history has tended to overlook the role of 4 Commando, who, along with their US Ranger counter-parts, landed and successfully disabled the German guns threatening the rest of the landings. Their actions proved an excellent demonstration of the military adage “train hard, fight easy” and showed the advantage of proper operational planning and brilliant leadership. This controversial raid also included members of the Free French and it was the first time US land forces engaged the Germans on mainland Europe. Allies at Dieppe evaluates how and why they achieved their objectives in this daring Commando raid of World War II.
How artists' magazines, in all their ephemerality, materiality, and temporary intensity, challenged mainstream art criticism and the gallery system.
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.
Charles Bernstein has described conceptual "poetry pregnant with thought." Against Expression, the premier anthology of conceptual writing, presents work that is by turns thoughtful, funny, provocative, and disturbing. Editors Craig Dworkin and Kenneth Goldsmith chart the trajectory of the conceptual aesthetic from early precursors such as Samuel Beckett and Marcel Duchamp through major avant-garde groups of the past century, including Dada, Oulipo, Fluxus, and language poetry, to name just a few. The works of more than a hundred writers from Aasprong to Zykov demonstrate a remarkable variety of new ways of thinking about the nature of texts, information, and art, using found, appropriated, and randomly generated texts to explore the possibilities of non-expressive language. --Book Jacket.
Surveys the director's life and career with information on his films, key people in his life, technical information, themes, locations, and film theory.
The playing field for businesses is always changing. But one principle remains constant: individuals and companies that innovate will excel. In this groundbreaking guide, entrepreneur John Winsor presents 16 unique perspectives from trail-blazing innovators in companies of all sizes — creative directors, CEOs, brand managers, product developers, and others. Readers will learn how these stellar innovators built powerful brands and created the right environments to foster high levels of creativity. Following each interview, readers will discover a set of tools and recommendations to help them implement the innovator's ideas, including exercises, questions, and space to draw or write their thoughts. Throughout, Winsor weaves his essential premise: it takes more than one brilliant mind to allow innovation to occur. By the end, readers will understand why a true innovator is someone who makes connections with others and realizes the rewards.
Branding is done — in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. Marketing expert John Winsor makes a powerful case that instead of focusing on traditional branding efforts, companies must learn to use "co-creation" tools to work from the bottom up to create new products, services, and marketing strategies in collaboration with their customers. Today, it's all about getting out in the streets and spending time with the right customers, in their worlds, to create the essential foundations for breakthrough innovation. He takes readers deep into this new kind of customer-company relationship, providing useful case studies as well as practical step-by-step methods to engage these key voices in dialogues that fuel real innovation. Readers will learn how to develop a true bottom-up co-creation strategy and hone the intuition and inspiration that drive innovation.
The Bauhaus school in Germany has long been understood through the writings of its founding director, Walter Gropius, and well-known artists who taught there such as Wassily Kandinsky and László Moholy-Nagy. Far less recognized are texts by women in the school’s weaving workshop. In Bauhaus Weaving Theory, T’ai Smith uncovers new significance in the work the Bauhaus weavers did as writers. From colorful, expressionist tapestries to the invention of soundproofing and light-reflective fabric, the workshop’s innovative creations influenced a modernist theory of weaving. In the first careful examination of the writings of Bauhaus weavers, including Anni Albers, Gunta Stözl, and Otti Berger, Smith details how these women challenged assumptions about the feminine nature of their craft. As they harnessed the vocabulary of other disciplines like painting, architecture, and photography, Smith argues, the weavers resisted modernist thinking about distinct media. In parsing texts about tapestries and functional textiles, the vital role these women played in debates about medium in the twentieth century and a nuanced history of the Bauhaus comes to light. Bauhaus Weaving Theory deftly reframes the Bauhaus weaving workshop as central to theoretical inquiry at the school. Putting questions of how value and legitimacy are established in the art world into dialogue with the limits of modernism, Smith confronts the belief that the crafts are manual and technical but never intellectual arts.