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The sun, moon, stars, and planets have been a source of wonder and fascination for as long as humans have inhabited the earth. In Sky Gazing, a highly visual guide to observing the sky with the naked eye, kids aged 9–14 will delve into the science behind what they see, whether they live in a dark rural setting or under the bright lights of the city. Exploring astronomical objects and events, this captivating book takes young readers on a tour of our solar system and deep space beyond, with explanations of how objects like Earth’s moon were formed and the “why” behind phenomena such as eclipses, northern lights, and meteor showers. Curious sky gazers will discover how to find and observe planets — no binoculars or telescopes required! — and star charts will guide them in spotting constellations throughout the seasons and in both hemispheres while they learn about constellation myths from cultures around the world. Activities include tracking the cycles of the sun and moon and observing the sky during daylight hours or on a cloudy night, while astronomer profiles and sidebars on space technology and current issues such as light pollution help ground kids’ discoveries in the ancient and enduring science of studying the sky.
This charming exploration of the night sky -- featuring a star finder and glow-in-the-dark stickers -- which has more than a quarter of a million young astronomers enjoying the night sky in countries around the world, is now completely revised and updated. A Child's Introduction to the Night Sky is the perfect introduction to the always fascinating world of astronomy. Children ages eight and up will find out what astronomers have learned (and are still discovering), what astronauts and scientists explore, and what they can find by gazing up into the sky at night. Author Michael Driscoll explains how stars are born, the achievements of the great scientists, the history of space exploration, the story of our solar system, the myths behind the constellations, how to navigate the night sky, and more. Whimsical color illustrations throughout and handy definitions and sidebars help engage younger readers and develop their interest. Also included are a nifty star finder tool and fun glow-in-the-dark stickers.
Accompanying CD-ROM provides short film clips that reinforce the key concepts and topics in each chapter.
Writing Simple Poems is a resource book that shows teachers how to use poetry writing to teach grammar and writing conventions. Appropriate for any age or fluency level, the book can be used by ESL, foreign language, or bilingual teachers as an adjunct to their writing program. Regular classroom teachers will find it useful for language arts. The first part of the book focuses on methodology and offers suggestions for ways to integrate poetry writing with the curriculum. The second part of the book contains twenty-five easy-to-follow lesson plans, each with poetry models and sample poems written by students of various ages and linguistic backgrounds. The third part of the book offers an index of teaching points and a glossary of grammar terms.
Unruly Media is the first book to account for the current audiovisual landscape across media and platform. It includes new theoretical models and close readings of current media as well as the oeuvre of popular and influential directors.
Surveys the director's life and career with information on his films, key people in his life, technical information, themes, locations, and film theory.
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.
In a historical investigation of the pleasures of cinema, Star Gazing puts female spectators back into theories of spectatorship. Combining film theory with a rich body of ethnographic research, Jackie Stacey investigates how female spectators understood Hollywood stars in the 1940's and 1950's. Her study challenges the universalism of psychoanalytic theories of female spectatorship which have dominated the feminist agenda within film studies for over two decades. Drawing on letters and questionnaires from over three hundred keen cinema-goers, Stacey investigates the significance of certain Hollywood stars in women's memories of wartime and postwar Britain. Three key processes of spectatorship - escapism, identification and consumption - are explored in detail in terms of their multiple and changing meanings for female spectators at this time. Star Gazing demonstrates the importance of cultural and national location for the meanings of female spectatorship, giving a new direction to questions of popular culture and female desire.