Download Free The Axioms Of Marketing Book in PDF and EPUB Free Download. You can read online The Axioms Of Marketing and write the review.

Laws are broken. Rules get bent. AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success. The Premiere Book in the Exciting New Line That Puts a Foundation Underneath Your Efforts! The AXIOMS of Marketing are Marketing Effectiveness Is Not Subjective Likeability ‡ Effectiveness High Accuracy = High Results Lead Quality = 1/Lead Quantity Knowledge Is Finite Emotion > Facts In The AXIOMS of Marketing, you have 6 undeniable truths about marketing, what they can do, and how to implement them in your marketing for maximum results. The axioms work virtually all the time, and when you defy one or more of the axioms, your marketing results invariably falls short of the mark. What’s the difference between a rule and an AXIOM? A rule is a guideline to follow that has a strong probability of yielding the expected result. An AXIOM is an immutable law which can be violated only under the most extraordinary circumstances if at all. The value of having these AXIOMS written out for you is I think obvious, but in case not, let me state it plainly: By obeying these AXIOMS, and making your promotions conform to them, you can substantially improve your marketing results. Conversely, when you ignore all or even one of these marketing axioms, you risk poor results and monetary losses. One other advantage of mastering and following these 6 AXIOMS of marketing is that they, unlike marketing technology and channels, are immutable and do not change over time. “The same principles of human desire and methods of influence that guided the markets of ancient Greece are still operating today,” writes Craig Simpson and Brian Kurtz in their book The Advertising Solution. “In order to get people to do what you want them to do, you have to understand what motivates them. You also have to know how to prevent yourself and your product to get their interest, their trust, and ultimately their willingness to call you, visit you, or send you their money.” What You’ll Learn in The AXIOMS of Marketing Why you should avoid making marketing decisions based on subjective judgment. The 25-50-25 rule of testing marketing variables. 14 A/B split tests worth doing. How to make your marketing tests statistically valid. Do ads consumers find entertaining outsell other ads? The 5 characteristics of winning advertisements. Don’t underestimate the power of targeted marketing. Profiting from the Recency, Frequency, Monetary formula. Understanding demographics. Selling to the “starving crowd.” Succeed in internet marketing with the Agora Model. 6 ways to take a deeper dive into the mind of your prospect. The inverse correlations between lead quality and lead quantity. The MAO-FU formula for qualifying prospects. 8 proven ways to generate more sales leads. The importance of calculating lifetime customer value. The 5-step Motivation Sequence for more powerful persuasion. 31 ways to increase response to your ads. 50 ways to increase direct mail response rates. 31 ways to increase response to your ads. Increase content marketing ROI. Coping with “Big Data.” Which is more potent-emotion or facts? The BDF formula for finding your customer’s “dominant resident emotion.”
Laws are broken. Rules get bent. AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success. The AXIOMS of Copywriting are – Offer > Brand Long Copy Works More Research = Better Copy More Experiences = Better Copy Effectiveness = 1/# People Discover the 5 universal elements of persuasion that form the foundation of writing advertising and marketing copy that sells. In this book, we delve into the 5 most important fundamentals of persuasion in print broadcast and on-screen. We call them AXIOMS because they are universal and work virtually all the time. More and more copywriters today do not know the proven rules and principles of persuasion. Why this refusal to adhere to first principles? Many copywriters don’t understand the fundamentals of sales writing. Some copywriters look down upon the time-tested rules as old-fashioned, out-of-touch, or even antiquated. Others are more concerned with winning creative awards and filling their portfolios with snazzy ads rather than effective ads that send sales through the roof. What you’ll learn in this book How to generate 1 OX more sales for your ad dollars. Page 3. The 6 characteristics of winning offers. Page 4. Using offers that support the brand. Page 6. 10 questions to ask before testing your offer. Page 11. Gevalia Coffee’s amazing offer. Page 13. What should your ad sell-the product or the offer?Page 19. 79 tested offers. Page 20. What works best-long copy or short copy? Page 28. How research can help you write kick-butt copy. Page 37. 7 ways to prove claims in your copy. Page 46. The 4-step discovery process for copywriting. Page 50. 11 ways to use life experience to make your copy stronger. Page 67. The best process for copy reviews. Page 71. The 25-50-25 rule for making edits. Page 77.
Offers advice on investment strategy and risk management, clears up common misconceptions about the stock market, and discusses economic forecasts and long-range planning.
We have experienced an era of extreme anti-inflationary policy combined with debts and deficits, the result of which has been a decrease in social stability. This book examines how using mainstream theory as the basis for economic decisions leads to misunderstandings of central concepts of our economic reality. It aims to establish a better understanding of the discrepancies between the current mainstream economic theory and the economy experienced in business and politics. This ambitious and wide-ranging volume begins the project of rethinking the approach of economics to money. In this new light, concepts such as valuation, price, uncertainty, growth and aggregation are interpreted differently, even as analytical inconsistencies and even intrinsic contradictions between these concepts arise. A central theme of the book is the use of money as a measure and whether the disconnect between money as a form of measurement and money as it is used in the real world can be maintained. This book calls for a radical rethinking of the basis of much of the modern study of economics. It will be of interest to researchers concerned with monetary economics, finance, political economy and economic philosophy.
The series is devoted to the publication of high-level monographs on all areas of mathematical logic and its applications. It is addressed to advanced students and research mathematicians, and may also serve as a guide for lectures and for seminars at the graduate level.
This title was first published in 2003. This book assumes a viewpoint practically absent from contemporary economics, and readdresses the first fundamental question of economics: how should we decide how scarce resources should be allocated among competing uses? By focusing on this question the book necessarily reconstitutes the link between ethics and economics. Thus the book deals with a crucial topic: the moral assessment of the market mechanism as a tool for allocating scarce resources. The key tenet of the book is that the market achieves ends that transcends itself - ends that must remain the prerogative of civil society. Questions of the foundations of moral philosophy are considered - allocating scarce resources is shown to be an exclusively human capacity which means that the market is unable to determine such issues endogenously. An intuitionist approach to moral philosophy is developed and this is placed in the context of the history of western moral philosophy. The argument encompasses mathematical logic, philosophy of mind, moral philosophy and economics. This key book will appeal to anyone interested in Economics and Ethics and the role of the state.