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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
"How to Do Growth Hacking - A Practical Guide" is more than a book; it's a growth companion. Whether you're just starting your growth hacking journey or looking to refine your existing strategies, this book offers the practical knowledge, ethical guidance, and innovative insights you need to thrive in today's business environment. It's not just about growing fast; it's about growing smart, sustainably, and ethically. Make this guide your trusted partner in that growth journey. How This Book will Help Solve Your Problems Whether you're struggling to acquire new customers, retain existing ones, or scale your business, this book serves as a problem-solving toolkit. The step-by-step guidance on topics like customer acquisition (Chapter 4), retention strategies (Chapter 6), and scaling up (Chapter 14) ensures that you have a roadmap tailored to your unique challenges. Practical Help for Real-world Challenges Unlike generic business guides, "How to Do Growth Hacking - A Practical Guide" is designed with real-world applicability in mind. The hands-on worksheets, case studies, and actionable insights are crafted to provide solutions to the challenges you face in your daily business operations. 1. Comprehensive Coverage of Growth Hacking Essentials From the foundational mindset of a growth hacker to the future of AI and machine learning in growth hacking, this guide offers 18 comprehensive chapters that cover every facet of growth hacking. This isn't just a theoretical exploration; each chapter provides practical insights, tools, and methods that you can apply immediately. 2. Hands-On Approach with Dedicated Worksheets Chapter 18 is dedicated to worksheets that are designed to help you translate theory into action. These exercises and templates will guide you in implementing the strategies discussed in the book, making it a truly interactive learning experience. 3. Emphasis on Ethical Considerations In the wake of rising consumer awareness and regulatory scrutiny, Chapter 15 focuses on ethical considerations in growth hacking. This section ensures that you understand how to conduct growth hacking responsibly, building trust and integrity. 4. Insights into the Latest Trends and Technologies Chapter 16 delves into the future of growth hacking, exploring AI, machine learning, and emerging trends. Staying ahead of the curve is essential in this ever-evolving field, and this book equips you with the knowledge to innovate and adapt to technological advancements.
In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.
Less than 1% of companies grow. But with a systematic and creative approach to growth that changes everything. Growth thinking is a new approach changing the way organizations grow. Nader Sabry, author of the bestselling book Ready Set Growth Hack, created growth thinking to exponentially change your results in a quick, easy and creative way... Growth thinking helps leaders who want to solve for "how to grow exponentially." If your organization needs to adapt to new realities but doesn't have the growth strategy to give you that competitive edge, growth thinking solves precisely. Growth thinking helps you go: From idea to action - accurately and rapidly turn growth hacking ideas into execution quickly and cost-effectively, Think at scale - quickly and effortlessly find methods to take an abstract growth hack, structure it and scale it, and Save time and money - rapidly prototype your growth hacking ideas saving time and money. and happens through the systematic and creative process by Visualization - design-thinking approach to quickly and easily see how a growth hack will work, Systemize - turn designs into structured sequences that turn an idea into an actual growth hack, Optimization - instantly find improvements and generate new better growth hacks with little effort, Rapid development - the systematic learning approach accelerates the improvement and development of new growth hacks, and Collaboration - swiftly and efficiently get feedback and co-create growth hacks with others. Growth thinking helps you tackle the challenge of growing your organization - creating powerful growth hacks that supercharge your growth by testing them and executing them quickly, efficiently, and cost-effectively.
Explores universal questions about humanity's capacity for living and thriving in the coming age of sentient machines and AI, examining debates from opposing perspectives while discussing emerging intellectual diversity and its potential role in enabling a positive life.
Artificial intelligence is the new digital frontier in business. Embracing the Power of AI provides readers with the basic understanding and concepts of this rapidly developing technology, which will help industry leaders position themselves for the augmented intelligence revolution.
Traditional marketing is dying, fast. The Internet has made it so that money is no longer the biggest marketing advantage- combining data, product, and marketing to build a strong community around a brand is. The days of press releases and billboards are gone, and the days of giving customers the tools to talk about a product are here. By making it simpler for customers to talk about a product, it becomes easier to accomplish explosive growth and quickly build a business that triumphs. Hacking Growth is a journey through the mind of the type of marketers who have made companies such as Tinder, Facebook, Buffer, and Dropbox successful by spending very little money. It's about using the hacker mindset to come up with untraditional marketing tactics that exploit holes in systems as they currently exist for intellectual, creative, and business gain. By adopting this new marketing mentality, marketers can achieve impressive business results and have the most fun they've ever had building a business.
A comprehensive, one-stop read for entrepreneurs who want actionable learnings about a wide range of startup and digital-related topics from George Deeb, a serial entrepreneur and partner at Red Rocket Ventures. The book is a startup executive's strategic "playbook", with "how-to" lessons about business in general, sales, marketing, technology, operations, human resources, finance, fund raising and more, including many case studies herein. We have demystified and synthesized the information an entrepreneur needs to strategize, fund, develop, launch and market their businesses. Join the 100,000+ readers who have already benefitted from this book, freely available and continuously updated on the Red Rocket Blog website. TESTIMONIALS David Rabjohns, Founder & CEO at MotiveQuest "George's passion, ideas and involvement with MotiveQuest has been "game changing" for us. From jumpstarting our sales and marketing plans and team, to productizing our business and procedures, Red Rocket has had an immediate and meaningful impact from day one. I highly recommend Red Rocket. If you want to grow, strap on the Red Rocket.“ Tyler Spalding, Founder & CEO at StyleSeek "Red Rocket has been a great investor for our business and vocal champion of our brand. As a proven entrepreneur himself, George has provided valuable insights and recommendations on how to best build my business. Red Rocket would be a great partner in helping build your business.“ Seth Rosenberg, SVP at Camping World "Red Rocket helped us do a high level assessment of our e-commerce efforts and assisted with the development of a digital strategy and marketing plan. Red Rocket identified some immediate opportunities, which we are implementing. I am pleased to recommend Red Rocket for your e-commerce and digital marketing needs.“ Andrew Hoog, Founder and CEO at viaForensics "As viaForensics experienced significant growth, we recognized the need for an experienced advisor with start-up chops who could help us refine critical steps in our transition from a service company to a product-based company. Red Rocket's expertise in growth planning including organizational structure, financial modeling and competitive analysis were instrumental in refining our strategy. He helped facilitate key decisions the management team needed to make in order to take the company to the next level. We are very pleased with Red Rocket's contributions to viaForensics and highly recommend his services to other start-ups facing similar growth.“ Jerry Freeman, Founder & CEO at PaletteApp “Red Rocket has been a key instigator in helping raise funds for PaletteApp. They have helped me tremendously in realizing what an investor wants to see and how best to present it. George has great experience and understanding of how to fund and launch a new company. We feel fortunate that he has thrown his hat into our arena.” Scott Skinger, CEO at TrainSignal "Red Rocket helped us in a variety of ways, from financial modeling to introductions to lenders. Their biggest win was helping us do preliminary investigative research on one of our competitors, that ultimately sparked a dialog that lead to the $23.6MM sale of our business to that company. We couldn't be more happy with Red Rocket's involvement with our business. Overall, a great advisor to have in your corner."
Reshaping Recruitment by Jack Whatley offers a revolutionary approach to addressing the pressing challenges of hiring and keeping talent in the transportation and logistics industries. Drawing from his extensive experience with over 615 companies and having hired more than 10,000 truck drivers, Whatley unveils cutting-edge Al strategies that transform traditional recruitment practices. This insightful guide provides actionable solutions to streamline hiring processes, enhance recruiter efficiency, and craft compelling employer brand messaging. Whether you're a business owner, HR professional, or part of a talent acquisition team, this book equips you with the tools to navigate and thrive in the modern recruitment landscape.