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A humorous, illustrated, rhyming primer to help us all understand and get along with the undead when the zombie apocalypse comes.
There are three major myths of human nature: humans are divided into biological races; humans are naturally aggressive; and men and women are truly different in behavior, desires, and wiring. In an engaging and wide-ranging narrative, Agustín Fuentes counters these pervasive and pernicious myths about human behavior. Tackling misconceptions about what race, aggression, and sex really mean for humans, Fuentes incorporates an accessible understanding of culture, genetics, and evolution, requiring us to dispose of notions of “nature or nurture.” Presenting scientific evidence from diverse fields—including anthropology, biology, and psychology—Fuentes devises a myth-busting toolkit to dismantle persistent fallacies about the validity of biological races, the innateness of aggression and violence, and the nature of monogamy and differences between the sexes. A final chapter plus an appendix provide a set of take-home points on how readers can myth-bust on their own. Accessible, compelling, and original, this book is a rich and nuanced account of how nature, culture, experience, and choice interact to influence human behavior.
Students today are writing more than ever. Everyone's an Author bridges the gap between the writing students already do--online, at home, in their communities--and the writing they'll do in college and beyond. It builds student confidence by showing that they already know how to think rhetorically and offers advice for applying those skills as students, professionals, and citizens. Because students are also reading more than ever, the third edition includes new advice for reading critically, engaging respectfully with others, and distinguishing facts from misinformation. Also available in a version with readings.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Includes jargon, sports slang, and ethnic and regional expressions
Biological races do not exist—and never have. This view is shared by all scientists who study variation in human populations. Yet racial prejudice and intolerance based on the myth of race remain deeply ingrained in Western society. In his powerful examination of a persistent, false, and poisonous idea, Robert Sussman explores how race emerged as a social construct from early biblical justifications to the pseudoscientific studies of today. The Myth of Race traces the origins of modern racist ideology to the Spanish Inquisition, revealing how sixteenth-century theories of racial degeneration became a crucial justification for Western imperialism and slavery. In the nineteenth century, these theories fused with Darwinism to produce the highly influential and pernicious eugenics movement. Believing that traits from cranial shape to raw intelligence were immutable, eugenicists developed hierarchies that classified certain races, especially fair-skinned “Aryans,” as superior to others. These ideologues proposed programs of intelligence testing, selective breeding, and human sterilization—policies that fed straight into Nazi genocide. Sussman examines how opponents of eugenics, guided by the German-American anthropologist Franz Boas’s new, scientifically supported concept of culture, exposed fallacies in racist thinking. Although eugenics is now widely discredited, some groups and individuals today claim a new scientific basis for old racist assumptions. Pondering the continuing influence of racist research and thought, despite all evidence to the contrary, Sussman explains why—when it comes to race—too many people still mistake bigotry for science.
Thirteen-year-old Franco dreams of playing professional soccer, but the team in his new school is terrible, and nobody on the team, including the coach, seems to care--Franco has always been a pass-first, team-first player, but persuading this bunch ball-hogs to play the right way may be more than he can handle.
CITY OF DREDD is an unofficial guide to all the official Mega-City One locations to have ever featured in the vast JUDGE DREDD mythology and will overload the 'thrill-receptors' of even the most hard-core 'Dreddhead'! In the year 2133AD, in the tumultuous decades after the GREAT ATOMIC WAR, the Earth's nations have been left devastated, falling into living nightmares where only the most brutal and phantasmagoric survive. The old world governments, fearful and corrupted, have been replaced by the JUDGES, an elite organisation part law-enforcer, part army, who rule with an iron fist. The Judges are more dangerous than the toughest criminal, alien invader or rampaging mutant horde, because only they have the LAW on their side! Among their number, one man with a resolve tougher than rockcrete has through the years of slaughter exemplified the very best and the worst that Mankind can offer. He is the ultimate law enforcer, the living legend that is JUDGE DREDD!
Most people are intrigued by slang. This book provides the reader with knowledge of those "in" words and phrases.
"The Hero died twenty years ago but her death still haunts one young reporter. Now, on the anniversary of her death, the reporter digs in to find out the truth about what really happened."--Page 4 of cover