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Starting a small business and making it a success isn’t easy. In fact, most small business owners don’t get rich and many fail. This book presents the straight truth on small business success. It doesn’t offer cure-alls for every small business. Instead, it outlines real, effective principles for continued small business growth and success. Written by business growth expert Steven Little, The 7 Irrefutable Rules of Small Business Growth skips empty small business positivism in exchange for real-world, practical solutions. If you’re a small business owner or an entrepreneur just starting out, you’ll find answers to all your most important questions on topics such as technology, business plans, hiring, and much more.
Starting a small business and making it a success isn’t easy. In fact, most small business owners don’t get rich and many fail. This book presents the straight truth on small business success. It doesn’t offer cure-alls for every small business. Instead, it outlines real, effective principles for continued small business growth and success. Written by business growth expert Steven Little, The 7 Irrefutable Rules of Small Business Growth skips empty small business positivism in exchange for real-world, practical solutions. If you’re a small business owner or an entrepreneur just starting out, you’ll find answers to all your most important questions on topics such as technology, business plans, hiring, and much more.
An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
The changing landscape of business information has created opportunities for business librarians to move beyond being reactive to business information needs to become proactive participants in business development and entrepreneurship instruction. Libraries are no longer only repositories of books but information –rich sources of business and economic data. The case studies presented within this book highlight a variety of examples on entrepreneurship education and local economic development. The examples presented serve as a catalyst for further entrepreneurial endeavours and highlight the growing need for effective value-added support in finding business information. Business librarians play a critical role in promoting the effective use of business information and in providing significant value-added services within university and community settings. This book was published as a special double issue of the Journal of Business & Finance Librarianship.
In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and libraries are at the heart of a growing need to research business questions.
We’ve all been told that nice girls don’t get the corner office. And they certainly don’t strike out on their own to start a million-dollar company. . . Fortunately, we all know better. As the head of the highly successful SBTV.com (Small Business Television), author Susan Solovic is an authority on making money and building a thriving business. Now inThe Girls’ Guide to Building a Million-Dollar Business, she shows women how to gain the confidence and knowledge they need to become successful entrepreneurs. Featuring interviews with daring, powerhouse women like Gayle Martz, President & CEO, Sherpa’s Pet Training Company, and Taryn Rose of Taryn Rose International, Solovic offers frank advice and hard-won lessons including:• Taking emotions out of the workplace. Make business decisions based on what is best for the company, not on your personal feelings.• Thinking big and bold. Believe that you can be successful and be willing to announce your intentions to the world.• Managing for growth. Hire the right people and discover the best ways to keep them.• Never being afraid to take a chance. Boost profits by taking financial risks.Inspiring and and unflinching, The Girls’ Guide to Building a Million-Dollar Businessshows women that not only do they have the power to earn more money and control their financial destinies—they deserve to.
You will be introduced "to a systematic approach to marketing and discover just how much great marketing resembles that sticky and trustworthy roll of duct tape."--Cover
Find your bearings in the continually evolving hybrid reference environment through proven strategies, advice, exercises, and research from three experts in the field.