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This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.
Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing—when done correctly—can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, Testing, Testing, 1,2,3 is based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail. Read a Charity Channel review: http://www.charitychannel.com/publish/templates/?a=38
Complete with relevant Bible verses, explanations, and exercises, this guide builds on the enormously popular 1-2-3 Magic discipline system by addressing the concerns of a Christian parent. Focused on the three main tasks of controlling obnoxious behavior, encouraging good behavior, and strengthening the parent-child relationship, this program is simple, effective, and can be implemented immediately. Addressing everything from homework and chores to more serious tantrums and fighting, Dr. Phelan and Pastor Webb teach parents to take charge—yet refrain from any physical discipline or yelling—leading to happier parents, better behaved children, and a more peaceful home environment. This revised edition includes tips from parents and expanded information on privacy, cyber safety, and social media.
It's graduation day for sixteen-year-old Malencia Vale, and the entire Five Lakes Colony (the former Great Lakes) is celebrating. All Cia can think about--hope for--is whether she'll be chosen for The Testing, a United Commonwealth program that selects the best and brightest new graduates to become possible leaders of the slowly revitalizing post-war civilization. When Cia is chosen, her father finally tells her about his own nightmarish half-memories of The Testing. Armed with his dire warnings ("Cia, trust no one"), she bravely heads off to Tosu City, far away from friends and family, perhaps forever. Danger, romance--and sheer terror--await.
The two-volume Oxford Companion to Comparative Politics fills a gap in scholarship on an increasingly important field within Political Science. Comparative Politics, the discipline devoted to the politics of other countries or peoples, has been steadily gaining prominence as a field of study, allowing politics to be viewed from a wider foundation than a concentration on domestic affairs would permit. Comparativists apply various theories and concepts to analyze the similarities and differences between political units, using the results of their research to develop causalities and generalizations. Each of these theories and outcomes are thoroughly defined in the Companion, as are major resultant conclusions, those comparativists who have influenced the field in significant ways, and politicians whose administrations have shaped the evaluation of contrasting governments. Approximately 200 revised and updated articles from the Oxford Companion to Politics of the World would serve as a foundation for the set, while over 100 new entries would thoroughly examine the field in a lasting, more theoretical than current-event-based, way. New entries cover such topics as failed states, Grand Strategies, and Soft Power; important updates include such countries as China and Afghanistan and issues like Capital Punishment, Gender and Politics, and Totalitarianism. Country entries include the most significant nations to permit a focus on non time-sensitive analysis. In addition, 25 1,000-word interpretive essays by notable figures analyze the discipline, its issues and accomplishments. Collectively, entries promote deeper understanding of a field that is often elusive to non-specialists.
The Manual of Tests and Criteria contains criteria, test methods and procedures to be used for classification of dangerous goods according to the provisions of Parts 2 and 3 of the United Nations Recommendations on the Transport of Dangerous Goods, Model Regulations, as well as of chemicals presenting physical hazards according to the Globally Harmonized System of Classification and Labelling of Chemicals (GHS). As a consequence, it supplements also national or international regulations which are derived from the United Nations Recommendations on the Transport of Dangerous Goods or the GHS. At its ninth session (7 December 2018), the Committee adopted a set of amendments to the sixth revised edition of the Manual as amended by Amendment 1. This seventh revised edition takes account of these amendments. In addition, noting that the work to facilitate the use of the Manual in the context of the GHS had been completed, the Committee considered that the reference to the "Recommendations on the Transport of Dangerous Goods" in the title of the Manual was no longer appropriate, and decided that from now on, the Manual should be entitled "Manual of Tests and Criteria".
- NEW! Up-to-date research methods, strategies, and references, like digital sources, visual methods, and geographical analysis, give you the latest information on research in diverse areas of health and human services.
This book explores the effectiveness of listen-to-summarize tasks as a tool to assess lecture comprehension ability. It especially focuses on listen-to-summarize tasks that represent listeners’ meaning building and the discourse construction of the lecture for listening assessment purposes. It discusses in depth the nature of lecture comprehension and introduces the approaches to assessing it. It also presents teachers’ and students’ perceptions of listen-to-summarize task demands and their respective implications. By observing interactions between test-takers’ cognitive processes and the task itself, the book explores the effectiveness of these tasks. It also examines the discrepancy in cognitive processes between different language competence levels in detail, shedding light upon current research on lecture comprehension assessment and offering insights into listening comprehension instruction.