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NASA EP.

United States. National Aeronautics and Space Administration

Published: 1968

Total Pages: 452


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The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
Explores key perpsectives by which we gain insight into the cosmos.
This unprecedented collection of 27,000 quotations is the most comprehensive and carefully researched of its kind, covering all fields of science and mathematics. With this vast compendium you can readily conceptualize and embrace the written images of scientists, laymen, politicians, novelists, playwrights, and poets about humankind's scientific achievements. Approximately 9000 high-quality entries have been added to this new edition to provide a rich selection of quotations for the student, the educator, and the scientist who would like to introduce a presentation with a relevant quotation that provides perspective and historical background on his subject. Gaither's Dictionary of Scientific Quotations, Second Edition, provides the finest reference source of science quotations for all audiences. The new edition adds greater depth to the number of quotations in the various thematic arrangements and also provides new thematic categories.
From the internationally acclaimed author of Magnificent Universe, Ken Croswell, comes the definitive story of the golden age in our understanding of the universe -- the age we live in right now. The universe's origin, evolution, and fate have long fascinated humanity, but until recently these subjects resided in astronomy's never-never land. The last ten years, however, have witnessed a stunning turnabout: an avalanche of new cosmological discoveries that illuminate the greatest questions of all. The Universe at Midnight is a platform from which to observe these new deep-space landmarks. Mammoth new telescopes on Earth, such as the Keck Observatory in Hawaii, the Very Large Telescope in Chile, and Japan's Subaru Telescope, as well as the Hubble Space Telescope overhead, are probing the frontiers of the universe with stunning results. In 1996 astronomers pinpointed the center of the elusive "Great Attractor, " a mass of galaxies 250 million light-years away that is trying to tug our Galaxy andthousands of others across the universe. In late 1997, two teams hunting supernovae in galaxies billions of light-years away shocked their colle
Fred Hoyle was one of the most widely acclaimed and colourful scientists of the twentieth century, a down-to-earth Yorkshireman who combined a brilliant scientific mind with a relish for communication and controversy.Best known for his steady-state theory of cosmology, he described a universe with both an infinite past and an infinite future. He coined the phrase 'big bang' to describe the main competing theory, and sustained a long-running, sometimes ill-tempered, and typically public debate with his scientific rivals. He showed how the elements are formed by nuclear reactions inside stars, and explained how we are therefore all formed from stardust. He also claimed that diseases fall from the sky,attacked Darwinism, and branded the famous fossil of the feathered Archaeopteryx a fake.Throughout his career, Hoyle played a major role in the popularization of science. Through his radio broadcasts and his highly successful science fiction novels he became a household name, though his outspokenness and support for increasingly outlandish causes later in life at times antagonized the scientific community.Jane Gregory builds up a vivid picture of Hoyle's role in the ideas, the organization, and the popularization of astronomy in post-war Britain, and provides a fascinating examination of the relationship between a maverick scientist, the scientific establishment, and the public. Through the life of Hoyle, this book chronicles the triumphs, jealousies, rewards, and feuds of a rapidly developing scientific field, in a narrative animated by a cast of colourful astronomers, keeping secrets, losingtheir tempers, and building their careers here on Earth while contemplating the nature of the stars.
For over three millennia, most people could understand the universe only in terms of myth, religion, and philosophy. Between 1920 and 1970, cosmology transformed into a branch of physics. With this remarkably rapid change came a theory that would finally lend empirical support to many long-held beliefs about the origins and development of the entire universe: the theory of the big bang. In this book, Helge Kragh presents the development of scientific cosmology for the first time as a historical event, one that embroiled many famous scientists in a controversy over the very notion of an evolving universe with a beginning in time. In rich detail he examines how the big-bang theory drew inspiration from and eventually triumphed over rival views, mainly the steady-state theory and its concept of a stationary universe of infinite age. In the 1920s, Alexander Friedmann and Georges Lemaître showed that Einstein's general relativity equations possessed solutions for a universe expanding in time. Kragh follows the story from here, showing how the big-bang theory evolved, from Edwin Hubble's observation that most galaxies are receding from us, to the discovery of the cosmic microwave background radiation. Sir Fred Hoyle proposed instead the steady-state theory, a model of dynamic equilibrium involving the continuous creation of matter throughout the universe. Although today it is generally accepted that the universe started some ten billion years ago in a big bang, many readers may not fully realize that this standard view owed much of its formation to the steady-state theory. By exploring the similarities and tensions between the theories, Kragh provides the reader with indispensable background for understanding much of today's commentary about our universe.
The wombs of supernovas gave birth to all forms of life, including the human, the only one who knows that it is gifted with awareness of its own existence. With self-consciousness, our race become at once a spectator and a performer in the cosmic theather. Even though seemingly insignificant in a scenario that encompasses billions of galaxies, we cam become a fundamental link in the evolution of all that will ever exist.
How patterns--from diagrams of spacetime to particle trails revealed by supercolliders--offer clues to the fundamental workings of the physical world. Our universe might appear chaotic, but deep down it's simply a myriad of rules working independently to create patterns of action, force, and consequence. In Ten Patterns That Explain the Universe, Brian Clegg explores the phenomena that make up the very fabric of our world by examining ten essential sequenced systems. From diagrams that show the deep relationships between space and time to the quantum behaviors that rule the way that matter and light interact, Clegg shows how these patterns provide a unique view of the physical world and its fundamental workings. Guiding readers on a tour of our world and the universe beyond, Clegg describes the cosmic microwave background, sometimes called the "echo of the big bang," and how it offers clues to the universe's beginnings; the diagrams that illustrate Einstein's revelation of the intertwined nature of space and time; the particle trail patterns revealed by the Large Hadron Collider and other accelerators; and the simple-looking patterns that predict quantum behavior (and decorated Richard Feynman's van). Clegg explains how the periodic table reflects the underlying pattern of the configuration of atoms, discusses the power of the number line, demonstrates the explanatory uses of tree diagrams, and more.