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How to lead through conversation from the founder and CEO of 1-800-Flowers.com, the world's largest florist. "
With a positive approach, the author offers managers and employees at all levels a unique program for improving communication in both their business and personal lives.
Putting aside questions of truth and falsehood, the old "talk is cheap" maxim carries as much weight as ever. Indeed, perhaps more. For one need not be an expert in irony or sarcasm to realize that people don't necessarily mean what they say. Phrases such as "Yeah, right" and "I couldn't care less" are so much a part of the way we speak--and the way we live--that we are more likely to notice when they are absent (for example, Forrest Gump). From our everyday dialogues and conversations ("Thanks a lot!") to the screenplays of our popular films (Pulp Fiction and Fargo), what is said is frequently very different from what is meant. Talk is Cheap begins with this telling observation and proceeds to argue that such "unplain speaking" is fundamentally embedded in the way we now talk. Author John Haiman traces this sea-change in our use of language to the emergence of a postmodern "divided self" who is hyper-conscious that what he or she is saying has been said before; "cheap talk" thus allows us to distance ourselves from a social role with which we are uncomfortable. Haiman goes on to examine the full range of these pervasive distancing mechanisms, from clichés and quotation marks to camp and parody. Also, and importantly, this text highlights several new ways in which the English language is evolving (and has evolved) in response to our postmodern world view. In other words, this study shows us how what we are saying is gradually separating itself from how we say it. As provocative as it is timely, the book will be fascinating reading for students of linguistics, literature, communication, anthropology, philosophy, and popular culture.
Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success "
“McWhorter is a gifted young linguist who seeks to understand the change in our verbal habits rather than just bemoan it, and his analysis is insightful, richly documented and, yes, eloquently written.”—Steven Pinker, author of The Blank Slate and The Language Instinct In Doing Our Own Thing, critically acclaimed linguist and cultural critic John McWhorter traces the precipitous decline of language in contemporary America, arguing persuasively that casual everyday speech has conquered the formal in all arenas, from oratory to poetry to everyday journalism—and has even had dire consequences for our musical culture. McWhorter argues that the swift and startling change in written and oral communication emanated from the countercultural revolution of the 1960s and its ideology that established forms and formality were autocratic and artificial. While acknowledging that the evolution of language is, in and of itself, inevitable and often benign, he warns that the near-total loss of formal expression in America is unprecedented in modern history and has reached a crisis point in our culture such that our very ability to convey ideas and arguments effectively is gravely threatened. By turns compelling and harrowing, passionate and judicious, Doing Our Own Thing is required reading for all concerned about the state of our language—and the future of intellectual life in America.
An informed and practical road map for controlling disinformation, embracing free speech, saving American elections, and protecting democracy "A fresh, persuasive and deeply disturbing overview of the baleful and dangerous impact on the nation of widely disseminated false speech on social media. Richard Hasen, the country’s leading expert about election law, has written this book with flair and clarity.”—Floyd Abrams, author of The Soul of the First Amendment What can be done consistent with the First Amendment to ensure that American voters can make informed election decisions and hold free elections amid a flood of virally spread disinformation and the collapse of local news reporting? How should American society counter the actions of people like former President Donald J. Trump, who used social media to convince millions of his followers to doubt the integrity of U.S. elections and helped foment a violent insurrection? What can we do to minimize disinformation campaigns aimed at suppressing voter turnout? With piercing insight into the current debates over free speech, censorship, and Big Tech’s responsibilities, Richard L. Hasen proposes legal and social measures to restore Americans’ access to reliable information on which democracy depends. In an era when quack COVID treatments and bizarre QAnon theories have entered mainstream, this book explains how to assure both freedom of ideas and a commitment to truth.
Putting aside questions of truth and falsehood, the old "talk is cheap" maxim carries as much weight as ever. Indeed, perhaps more. For one need not be an expert in irony or sarcasm to realize that people don't necessarily mean what they say. Phrases such as "Yeah, right" and "I couldn't care less" are so much a part of the way we speak--and the way we live--that we are more likely to notice when they are absent (for example, Forrest Gump). From our everyday dialogues and conversations ("Thanks a lot!") to the screenplays of our popular films (Pulp Fiction and Fargo), what is said is frequently very different from what is meant. Talk is Cheap begins with this telling observation and proceeds to argue that such "unplain speaking" is fundamentally embedded in the way we now talk. Author John Haiman traces this sea-change in our use of language to the emergence of a postmodern "divided self" who is hyper-conscious that what he or she is saying has been said before; "cheap talk" thus allows us to distance ourselves from a social role with which we are uncomfortable. Haiman goes on to examine the full range of these pervasive distancing mechanisms, from cliches and quotation marks to camp and parody. Also, and importantly, this text highlights several new ways in which the English language is evolving (and has evolved) in response to our postmodern world view. In other words, this study shows us how what we are saying is gradually separating itself from how we say it. As provocative as it is timely, the book will be fascinating reading for students of linguistics, literature, communication, anthropology, philosophy, and popular culture.
A Christian motivational speaker shares his story of discovering the greatness within himself—and how he has helped so many others do the same. If you’ve ever questioned your worth or wondered what your gifts are, motivation speaker David Kohout can help you find the answers you seek. In Standing in the Presence of Greatness, he explains how nothing in life is wasted. Even illness, injury, job loss, and countless other situations we see as a crisis can in reality be a doorway to something greater. At the start of his journey, David Kohout was full of questions and oblivious to the seeds of greatness that he held. His struggle reached a point of desperation before he reached the other end of the tunnel. Along with Kathy Palumbo, David shares his journey with you, and explains just how he came to the point of self-realization that allowed for a bright new phase of life.
Communicate boldly and effectively like never before with the help and guidance of a #1 New York Times bestselling author and trusted Bishop. #1 New York Times bestselling author Bishop Jakes has been speaking in front of audiences large and small for decades, and over the years, he has learned a thing or two about communicating with audiences. Now, for the first time ever, Bishop Jakes shares his wisdom and skills he’s learned to help readers communicate better themselves. Whether you are preparing to speak on stage before thousands or present at the next budget meeting, preach a sermon or deliver a diagnosis, this book is full of practical advice and solutions to help you get your message across. Readers will learn: The process Bishop Jakes uses to create his sermons, which connect with hundreds of thousands each week How to tailor you message for your intended audience The importance of body language How to be ready to make every opportunity count When and how to use silence to speak for you Why how you present yourself matters Drawing lessons from Scripture and his own life, Jakes gives career advice for those who have or want to grow into a speaking career, but he also provides clear direction and insight for everyone who gives presentations, writes emails, or talks to other people in their job or home life. In this book, Bishop Jakes gives you tools and skills so that you can communicate better.