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Grab this book ONLY if: You're ready to get out of your own way and finally finish what you start; You're eager to achieve bigger results in your business without working ten times as hard or trading time for dollars; You're passionate about helping people profitably, but not sure what to do next; You're overwhelmed by all the choices and possibilities with your business, and you want a clear guide to making more profitable decisions; You're a pretty big deal in the offline world, but all thumbs when it comes to online marketing; You're going insane with marketing expenses and want free and affordable ways to get more clients and customers; You're bored of mediocrity and ready for new challenges; You're thinking of someone close to you who fits any of the above descriptions. (They'll thank you forever for getting them this book!)
Contrary to popular marketing and networking wisdom, regurgitating a memorized “elevator speech” all over a poor unsuspecting soul who happens to ask the dreaded “what do you do?” question, does not work to establish a true connection with another human being. Kill the Elevator Speech is about why those standard, memorized verbal vomits are so horribly wrong and what to do and say instead that will actually bring people together, help others understand who you are, and create the beginnings of a referral and professional relationship to go beyond the initial handshake and obligatory card swap. The reader will learn how to walk into any room, confidently knowing how to handle, answer and completely address the question “what do you do?” with ease and grace, while also making the person they are speaking to feel comfortable and connected.
Some vols. include supplemental journals of "such proceedings of the sessions, as, during the time they were depending, were ordered to be kept secret, and respecting which the injunction of secrecy was afterwards taken off by the order of the House".