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Bom in 1965 in village Saidalipur in Mahendragarh district of Haryana to Ramniwas Yadav and Gulabo Devi, the child Ramkishan was born and brought up just like any other ordinary village child with childlike pranks in the rural environment. He became a Sanyasi on 9 April 1995, and he calls this date his date of birth. In modern times, Swami Ramdev has taken upon himself the responsibility to bring back our ancient glory as well as link us to healthy ways of living. He seems to have descended on this material world to eradicate ignorance, problems, corruption and ill health. In addition to his work in the field of yoga, Swami Ramdev has also been involved in social and political causes. He has been a vocal advocate for Ayurveda and traditional Indian medicine and has campaigned against the use of chemical-based products in personal care and household products. He is the founder of Patanjali Ayurved Limited, one of India’s fastest-growing FMCG companies. In this book, we will explore different shades of his personality to trace the facts that have contributed to his making the national and international brand he is today.
Patanjali Ayurved has turned out to be the most disruptive force in the Indian FMCG market...it witnessed a whopping annual growth of 146% in fiscal year 2016, grossing a turnover of $769 million.'-Assocham-TechSci research report When in 1965, at Saidalipur, a nondescript village in Haryana, a baby boy was born to a marginal farmer, there was hardly any celebration. They were happy to receive what they believed was 'the most precious gift from God' but there was no time to pause, reflect or celebrate. People needed to get on with their lives. Little did they realize that the newborn would take this philosophy of detachment to a different level altogether. And if this detachment was induced in their life by poverty and hardship, three decades later their child was to show the world how to practise the same philosophy and even, while doing so, gather unimaginable wealth-an approximate net sum of `10,000 crore. He was to become Baba Ramdev, the celebrated yoga guru, and one of the founders of Patanjali Ayurved Limited and Patanjali Yogpeeth. The Baba Ramdev Phenomenon offers a detailed account of Ramdev's journey from attaining moksha in the Himalayas to ruling the market, especially the FMCG sector, with his Patanjali products. It captures the rise and rise of Patanjali and the various factors that worked for it, most importantly, the vision of Ramdev and the able assistance of his associate Acharya Balkrishna.
Gurus of Modern Yoga explores the contributions that individual gurus have made to the formation of the practices and discourses of yoga in today's world.
'Can anyone imagine that a man with such a strong, continuous and unbroken will has been reaching out to the masses with the goal 'one life-one mission'. He has been travelling the country round the clock and has been meeting lakhs of people every-day and motivating them through yoga. If Baba Ramdev would have been in any other country then there would have been so many Universities that would have done PhD on his life history.' I had once asked Baba Ramdev that yoga gives energy, good-health and zeal but how does it help when you are surrounded with so many problems? 'Baba Ramdev had started his journey for the well being of this country's citizens through yoga, especially for the poor who were not able to afford medicines. After travelling for ten years across the country he noticed that it's not only the health of the citizens that needed attention but also the 'health of the country' so from then onwards he began to voice his concerns related to the dysfunctions of the nation. Baba Ramdev is such a personality who doesn't rest till he achieves his goals.'
Neo-Hindutva explores the recent proliferation and evolution of Hindu nationalism – the assertive majoritarian, right-wing ideology that is transforming contemporary India. This volume develops and expands on the idea of ‘neo-Hindutva’ –– Hindu nationalist ideology which is evolving and shifting in new, surprising, and significant ways, requiring a reassessment and reframing of prevailing understandings. The contributors identify and explain the ways in which Hindu nationalism increasingly permeates into new spaces: organisational, territorial, conceptual, rhetorical. The scope of the chapters reflect the diversity of contemporary Hindutva – both in India and beyond – which appears simultaneously brazen but concealed, nebulous and mainstreamed, militant yet normalised. They cover a wide range of topics and places in which one can locate new forms of Hindu nationalism: courts of law, the Northeast, the diaspora, Adivasi (tribal) communities, a powerful yoga guru, and the Internet. The volume also includes an in-depth interview with Christophe Jaffrelot and a postscript by Deepa Reddy. Helping readers to make sense of contemporary Hindutva, Neo-Hindutva is ideal for scholars of India, Hinduism, Nationalism, and Asian Studies more generally. This book was originally published as a special issue of Contemporary South Asia.
India, with its vast population, has become a focal point of global attention due to its remarkable economic growth and potential. In addition, India's geo-political influence has assumed significance within the context of Indo-Pacific strategy. This has further intensified the need to understand and examine India's great transition from an inter-disciplinary perspective. The first two decades following independence were significant in highlighting the challenges faced by a newly independent nation and the strategies employed to address them. The pivotal turning point in 1991, when India initiated comprehensive economic reforms, also set the stage for a diverse political climate characterized by evolving ideologies.This book comprehends ongoing transition in India from interdisciplinary perspective. The chapters in the book highlight the key milestones and shifts in India's journey since its inception as an independent nation in 1947. Written in a simple and accessible manner, the book comprehensively addresses a diverse range of issues concerning India's significant transition, engaging prominent scholars from respective fields.
The present book by AK Gandhi is based on the life of one of the most popular spiritual leaders of the present time in India and abroad – Sri Sri Ravishankar. He is the founder of Art of Living Foundation. He started this foundation in year 1981 with an aim to relieve individual stress; social problems and violence. In order to help people get rid of their anxieties and establish world peace; he has been initiating several spiritual and charity programmes in different countries of the world. One of such initiatives taken by Guruji was Geneva based NGO; International Association for Human Values; that engages in relief work and rural development; and aims to foster shared global values. He has been the recipient of some of the highest honors and awards of several countries including the Padma Vibhushan from the Government of India which he received in January 2016.The present book by AK Gandhi is based on the life of one of the most popular spiritual leaders of the present time in India and abroad – Sri Sri Ravishankar. He is the founder of Art of Living Foundation. He started this foundation in year 1981 with an aim to relieve individual stress; social problems and violence. In order to help people get rid of their anxieties and establish world peace; he has been initiating several spiritual and charity programmes in different countries of the world. One of such initiatives taken by Guruji was Geneva based NGO; International Association for Human Values; that engages in relief work and rural development; and aims to foster shared global values. He has been the recipient of some of the highest honors and awards of several countries including the Padma Vibhushan from the Government of India which he received in January 2016. Biography of SRI SRI RAVI SHANKAR by A.K. GANDHI: This book provides a biographical account of Sri Sri Ravi Shankar, the Indian spiritual leader, and founder of the Art of Living Foundation. With its focus on spirituality and personal growth, "Biography of Sri Sri Ravi Shankar" is a must-read for anyone interested in Indian philosophy and spiritual practices. Key Aspects of the Book "Biography of Sri Sri Ravi Shankar": Indian Philosophy and Spirituality: The book highlights Sri Sri Ravi Shankar's teachings and practices in the areas of Indian philosophy and spirituality, providing valuable insights into his approach to spiritual growth and self-realization. Personal Growth and Transformation: The book focuses on the importance of personal growth and transformation in achieving spiritual enlightenment and inner peace. Inspiring Story: The book tells a captivating and inspiring story, highlighting the power of devotion and discipline in achieving spiritual awakening. A.K. GANDHI is a spiritual writer and historian who has written extensively on Indian philosophy and spirituality. "Biography of Sri Sri Ravi Shankar" is one of his most acclaimed works.