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This practical, easy-to-follow guidebook helps sustainability champions at any level in a company lead a transformation to a smarter, more successful, and more sustainable enterprise. The Sustainability Champion's Guidebook outlines the transformational steps to take, tips and techniques to use, and derailers to avoid. Bob Willard's previous books provide a financially relevant, compelling business case outlining why smart business executives should embrace sustainability. An expert on leadership, culture change, and organizational development, Willard distils lessons learned about cultural transformation and provides guidance on how to embed sustainability into corporate cultures. This guidebook is exceptionally easy to use, read and consult. Each tip is self-contained within two facing-pages. A change tip is presented on one page with a supporting sidebar or figure on its opposite, facing page. It is organized around four frameworks for easy reference: A seven-step sustainability change process Seven leadership practices to use during the change process Seven paradoxes that complement the seven leadership practices Seven derailers to avoid This book is an indispensable tool for sustainability champions who are transforming their companies into more sustainable enterprises.
This book provides the blueprint for implementation, breaking down barriers, and the steps required to integrate sustainability successfully into any business. It is laid out in easily digestible chapters, with action steps backed up from interviews with sustainability thought leaders, case studies, and the real life experience of the author, as well as over 40 interviews with CSR and Sustainability Directors at various companies on how to "get things done" based on their successes and temporary setbacks. It provides the step-by-step roadmap for implementing sustainability successfully and focuses on "how" companies can realize the benefits of sustainability by engaging the head, heart, and hands of their employees. Also included is a checklist for implementation and tips on how to regain momentum or get "un-stuck" at the end of each chapter as well as additional helpful resources and exercises to overcome the most common barriers towards implementation.
The "hard-cash" benefits of sustainable business written by and for business leaders.
A timely and compelling guide for sustainability champions wanting to promote "deeper green" companies.
From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "
Whether you are an employee, a manager, an entrepreneur or a CEO, The Sustainable MBA Second Edition provides the knowledge and tools to help you ‘green’ your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole. Based on more than 150 interviews with experts in business, international organizations, NGOs and universities from around the world, this book brings together all the pieces of the business and sustainability puzzle including: What sustainability is, why you should be interested, how to get started, and what a sustainable organization looks like. A wide range of tools, guidelines, techniques and concepts that you can use to implement sustainability practices. Information on how to be a sustainability champion or intrapraneur in your organization including how to sell these ideas to your team and how to incorporate them into any job. A survey of the exciting trends in sustainable business happening around the world. A wealth of links to interesting resources for more information. The Sustainable MBA Second Edition is organized like a business school course, allowing you easy access to the relevant information you need about sustainability as it relates to Accounting, Economics, Entrepreneurship, Ethics, Finance, Marketing, Organizational Behavior and HR, Operations and Strategy. The Sustainable MBA Second Edition has been updated to reflect global developments in this evolving field to remain the definitive guide to sustainable business. Additional resources to accompany the book are available at www.thesustainablemba.com.
An inspirational story of pioneering environmentalists who heightened awareness regarding nature's value and heroes of today who are working to secure a sustainable future.
As CEOs and business leaders navigate a world of complex global challenges, sustainability is no longer optional but a business imperative. In this book, two sustainability leaders with decades of experience – Henrik Henriksson, CEO of Scania and Elaine Weidman Grunewald, Co-founder of the AI Sustainability Center, and former Chief Sustainability & Public Affairs Officer at Ericsson – offer a simple but powerful three-step model for leading an organization on a sustainability transformation journey that aims at big, audacious, world-changing goals. Honest about the dilemmas but bullish on the opportunities, the authors advise leaders on how to accelerate sustainability in their organizations told through a Swedish lens, where the country’s values and culture permeate the boardroom and the C-suite, bringing a unique clarity and conviction to leading with integrity. In practical insights gleaned from the authors’ own experience, the book takes leaders through the three phases of sustainability leadership: from establishing a solid foundation rooted in purpose, culture, values, principles and consistent, credible leadership, to integrating sustainability into the core business, and then to executing a vision that not only shifts the direction of the company but can change an entire industry, and even the world. Throughout the book, more than 25 interviews with other leading CEOs of Swedish companies as well as successful start-ups, investors, economists, and other experts illuminate the path to sustainability leadership from different perspectives. These are complemented by case studies describing how companies got it right – or turned themselves around after getting it very, very wrong. With this hands-on insiders’ guide, CEOs and C-suite leaders can take sustainability to the next level. This is the encouragement and inspiration business leaders need to move past incremental improvement at a time when exponential, world-changing action is more urgent than ever.
The Sustainability Handbook covers all the challenges, complexities and benefits of sustainability for businesses, governments and other organizations. It provides a blueprint for how organizations can reach or exceed economic, social and environmental excellence. It offers a host of practical approaches and tools including a model sustainability policy for organizations, summaries of sustainability codes and tips on selecting them, an extensive collection of metrics and a wealth of supplementary reference material. This is the essential reference for every organization in pursuit of sustainability.
Easy, do-able, down to earth ideas and suggestions for everyone to help save the planet. If you want to save the planet, but your to-do list is already pretty long and remembering your re-usable coffee cup feels like a Herculean task, then this is the book for you. Covering every aspect of our lives from the stuff we buy and the food we eat to how we travel, work, and celebrate, this book provides stacks of practical, down to earth ideas to slot into your daily life, alongside a gentle kick up the butt to put your newfound knowledge into action. Practical tips include unsubscribing from all the tempting emails that drop into your inbox with details of the newest clothing range or the latest sale, and keeping a mug next to your kettle to work out how much water you actually need to boil each time, as over-filling kettles costs British households £68 million on energy bills each year. Find out how to fit "sustainable living" into your life, in a way that works for you. Change your impact without radically changing your life and figure out the small steps you can make that will add up to make a big difference (halo not included).