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Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is actually conducted. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making from setting the basic features of the survey through development, testing, and data collection.
As a supplement to traditional textbooks on research methods in organizational psychology and other social sciences, this book provides a series of outlines, discussion questions, and activities for classroom use. Because much real-world research is done in organizational contexts, survey applications are emphasized. The book is written from a Christian point of view, enabling and encouraging students to integrate biblical concepts concerning ethics and purpose into their research practices. This third edition incorporates changes in APA formatting based on the Seventh Edition of the Publication Manual of the American Psychological Association.