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From New York Times bestselling author Sam Kean comes incredible stories of science, history, finance, mythology, the arts, medicine, and more, as told by the Periodic Table. Why did Gandhi hate iodine (I, 53)? How did radium (Ra, 88) nearly ruin Marie Curie's reputation? And why is gallium (Ga, 31) the go-to element for laboratory pranksters? The Periodic Table is a crowning scientific achievement, but it's also a treasure trove of adventure, betrayal, and obsession. These fascinating tales follow every element on the table as they play out their parts in human history, and in the lives of the (frequently) mad scientists who discovered them. The Disappearing Spoon masterfully fuses science with the classic lore of invention, investigation, and discovery -- from the Big Bang through the end of time. Though solid at room temperature, gallium is a moldable metal that melts at 84 degrees Fahrenheit. A classic science prank is to mold gallium spoons, serve them with tea, and watch guests recoil as their utensils disappear.
The fun, energy, and hard work integral to the exciting world of the circus is lovingly captured in The Contemporary Circus: Art of the Spectacular, an in depth look at the creative process of today's circuses. Through numerous personal interviews with directors, designers, composers and performers, author Ernest Albrecht provides a unique inside view of the journey through which the most innovative and exciting modern circuses are produced, from the director and production team to the performers, and from designing the circus to setting it to music. Case studies of specific productions by the Big Apple Circus, Ringling Bros. and Barnum & Bailey, and Cirque du Soleil illuminate the artistic give-and-take necessary in such a collaborative process, proving the circus a true art form, one as artistic as theatre or dance. A variety of performers such as animal trainers, dancers, and clowns discuss their approach to their individual specialties, and the text concludes with an examination of the world's circuses and schools and their methods for training circus artists. A full photo spread of 30 beautiful photos will help inspire and enlighten artists and fans alike.
In this book, Cameron explores popular attitudes towards language and examines the practices by which people attempt to regulate its use. She also argues that popular discourse about language values serves a function for those engaged in it.
A landmark American drama that inspired a classic film and a Broadway revival—featuring an introduction by David Mamet A blistering character study and an examination of the American melting pot and the judicial system that keeps it in check, Twelve Angry Men holds at its core a deeply patriotic faith in the U.S. legal system. The play centers on Juror Eight, who is at first the sole holdout in an 11-1 guilty vote. Eight sets his sights not on proving the other jurors wrong but rather on getting them to look at the situation in a clear-eyed way not affected by their personal prejudices or biases. Reginald Rose deliberately and carefully peels away the layers of artifice from the men and allows a fuller picture to form of them—and of America, at its best and worst. After the critically acclaimed teleplay aired in 1954, this landmark American drama went on to become a cinematic masterpiece in 1957 starring Henry Fonda, for which Rose wrote the adaptation. More recently, Twelve Angry Men had a successful, and award-winning, run on Broadway. For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
The title story of this collection — a devilishly ironic riff on H. P. Lovecraft’s “Pickman’s model” — was nominated for a World Fantasy Award, while “Probiscus” was nominated for an International Horror Guild award and reprinted in The Year’s Best Fantasy and Horror 19. In addition to his previously published work, this collection contains an original story.
Nearly three hundred brilliant thoughts or "pot shots" are presented with humorous illustrations on the themes of communication, time and change, pleasure, life, and other topics of human concern
A description of what it's like to have nonverbal learning disability and what can be done to alleviate it.
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Examines the ways in which farming has changed and the issues that will affect the future of American agriculture, including price controls, commodity programs, and international trade policy.