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The fascinating, fun, and friendly way to understand the science behind human language Linguistics is the scientific study of human language. Linguistics students study how languages are constructed, how they function, how they affect society, and how humans learn language. From understanding other languages to teaching computers to communicate, linguistics plays a vital role in society. Linguistics For Dummies tracks to a typical college-level introductory linguistics course and arms you with the confidence, knowledge, and know-how to score your highest. Understand the science behind human language Grasp how language is constructed Score your highest in college-level linguistics If you're enrolled in an introductory linguistics course or simply have a love of human language, Linguistics For Dummies is your one-stop resource for unlocking the science of the spoken word.
At once a pioneering study of evolution and an accessible and lively reading experience, a book that offers the most convincing—and radical—explanation for how and why the human mind evolved. Consciousness, morality, creativity, language, and art: these are the traits that make us human. Scientists have traditionally explained these qualities as merely a side effect of surplus brain size, but Miller argues that they were sexual attractors, not side effects. He bases his argument on Darwin’ s theory of sexual selection, which until now has played second fiddle to Darwin’ s theory of natural selection, and draws on ideas and research from a wide range of fields, including psychology, economics, history, and pop culture. Witty, powerfully argued, and continually thought-provoking, The Mating Mind is a landmark in our understanding of our own species.
This book tells the intriguing and often colorful stories of the medical words we use. The origins of clinical and scientific terms can be found in Greek and Latin myths, in places such as jungles of Uganda and the islands of the Aegean Sea, in the names of medicine’s giants such as Hippocrates and Osler, and in some truly unlikely sources. In this book you will learn the answers to questions such as: • What disease was named for an American space flight? • Do you know the echoic word for elephantine rumbling of the bowels? • What drug name was determined by drawing chemists’ notes out of a hat? • What are surfer’s eye, clam digger’s itch, and hide porter’s disease? This book can give you new insights into the terms we use every day in the clinic, hospital, and laboratory. Knowing a word’s history assists in understanding not only what it means, but also some of the connotative subtleties of terms used in diagnosis and treatment. The Amazing Language of Medicine is intended for the enrichment of physicians, other health professionals, students, and anyone involved in clinical care and medical science.
We have met evangelists—and they are not us. Sympathetic to the discomfort his students have about evangelism, Mark Teasdale gives us this refreshing, practical look at sharing the good news. He opens up a nonthreatening space, helping us learn how to express the gospel in a manner true to what we believe, authentic to who we are, and compelling to others.
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
In these eleven stories, Rohinton Mistry opens our eyes and our hearts to the rich, complex patterns of life inside Firozsha Baag, an apartment building in Bombay. Here are Jaakaylee, the ghost-seer, and Najamai, the only owner of a refrigerator in Firozsha Baag; Rustomji the Curmudgeon and Kersi, the young boy whose life threads through the book and who narrates the final story as an adult in Toronto. We see their passions, their worst fears, their betrayals, and their humorous acts of revenge. Witty and poignant, in turns, these intersecting stories create a finely textured mosaic of lives and illuminate a world poised between the old ways and the new.
For four thousand years, the Guardships have ruled Canon Space—immortal ships with an immortal crew, dealing swiftly and harshly with any mercantile houses or alien races that threaten the status quo. But now the House Tregesser has an edge: a force from outside Canon Space offers them the resources to throw off Guardship rule. This precipitates an avalanche of unexpected outcomes, including the emergence of Kez Maefele, one of the few remaining generals of the Ku Warrior race-the only race to ever seriously threaten Guardship hegemony. Kez Maefele and a motley group of aliens, biological constructs, an scheming aristocrats find themselves at the center of the conflict. Maefele must chose which side he will support: the Guardships, who defeated and destroyed his race, or the unknown forces outside Canon Space that promise more death and destruction.
The Poetry Handbook is a lucid and entertaining guide to the poet's craft, and an invaluable introduction to practical criticism for students. Chapters on each element of poetry, from metre to gender, offer a wide-ranging general account, and end by looking at two or three poems from a small group (including works by Donne, Elizabeth Bishop, Geoffrey Hill, and Nobel Laureate Derek Walcott), to build up sustained analytical readings. Thorough and compact, with notes and quotations supplemented by detailed reference to the Norton Anthology of Poetry and a companion website with texts, links, and further discussion, The Poetry Handbook is indispensable for all school and undergraduate students of English. A final chapter addresses examinations of all kinds, and sample essays by undergraduates are posted on the website. Critical and scholarly terms are italicised and clearly explained, both in the text and in a complete glossary; the volume also includes suggestions for further reading. The first edition, widely praised by teachers and students, showed how the pleasures of poetry are heightened by rigorous understanding and made that understanding readily available. This second edition — revised, expanded, updated, and supported by a new companion website - confirm The Poetry Handbook as the best guide to poetry available in English.
Such a Long Journey is set in (what was then) Bombay against the backdrop of war in the Indian subcontinent and the birth of Bangladesh, telling the story of the peculiar way in which the conflict impinges on the lives of Gustad Noble, an ordinary man, and his family. It was the brilliant first novel by one of the most remarkable writers to have emerged from the Indian literary tradition in many years. It was shortlisted for the 1991 Booker Prize, and won the 1992 Commonwealth Writers Prize.