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-Introduces readers to pro football's biggest event, the Super Bowl, and to major upsets and other surprises in the first 50 championship games---
The first Super Bowl in 1967 was not a big event that drew huge crowds. But since then it has grown into the biggest and most popular event in sports. At the end of every season, 12 teams slug it out to make it to the National Football League's championship game. Discover the greatest teams, players, and games in Super Bowl history.
Overachiever Joe Theismann had reached the pinnacle of success as an elite NFL quarterback, with a Super Bowl victory and NFL MVP award. But the memory that sticks with many fans is the gruesome injury—his leg was shattered on Monday Night Football—that ended his career. The end of his days on the gridiron wasn’t the end of life for Theismann, though. In How to Be a Champion Every Day, Theismann recounts stories from his impressive career, providing an inspirational guide for how to succeed on a team, in your career, and in your everyday life. Theismann draws on the people who have inspired and motivated him over the years, like head coach Ron Rivera, San Francisco 49ers safety Ronnie Lott, and his own mother. These amazing stories all emphasize a simple yet profound message that with hard work, focus, and belief in yourself, you can achieve greatness. Organized by themes such as Attitude, Teamwork, and Motivation, Theismann’s wise anecdotes highlight his firm belief that positive-thinking, goal-oriented people can achieve anything they set their minds to. See how Theismann’s advice can change your life.
Modern consumers are being bombarded with in-formation from every angle. They can’t handle it and, consequently, tune out large portions of the information. Consumers, therefore, often enter service transactions with predetermined men-tal scripts regarding how they predict the trans-actions will transpire and are not paying close attention. In order to gain their full attention, firms must find ways to surprise consumers dur-ing transactions; that is, firms must spawn mental script deviations for them. Research indicates that these script deviations can cement consumer loyalty. This book details how to create a surprise culture in a service firm. Because a consumer can only be “surprised” by a given tactic one time and surprise ideas can be copied by competitors, a firm with a culture that generates and implements a constant stream of surprise tactics is one that has the higher edge in achieving success in the modern envi-ronment of information overload.
The concept of surprise has changed a lot in the past 100,000 years or so. Humanity's ancient ancestors didn't like surprises because they usually involved hungry animals and lots of screaming. Today, "surprise!" is something your friends shout at your birthday party - but you may still respond the way your prehistoric forebears shrank from a saber-tooth tiger. According to consultants Tania Luna and LeeAnn Renninger, you are hardwired to fear the unexpected. That creates problems in today's environment of nonstop change and novelty. Luna and Renninger show you how to develop the resilience, agility and creativity to deal with uncertainty and how to enrich your life by creating surprise for others. This breezy, light exploration offers compelling insights into humankind's intense relationship with mystery and uncertainty. getAbstract recommends its new tools for delighting your customers and loved ones.
Rousell examines the rich and complex nuances of the science of surprise and shows us how we can use it strategically to enrich lives. Random events transform us. After studying formative events, moments that define us, for over three decades, Michael Rousell discovered that most of them took place during a spark of surprise. This breakthrough launched a fascinating journey from neuroscience to stand-up comedy. Rousell draws on research from a wide variety of brain science disciplines (cognition, motivation, neuroscience, psychology, artificial intelligence, persuasion, evolution, and learning), then examines those who already use surprise strategically (comedians, film directors, entertainers, magicians, and novelists). This examination illustrates the hidden, yet critical features inherent in surprise, while demystifying the complexities. Surprise evolved as a mechanism to instantly change our beliefs. Rousell shows how surprising events produce invisible influence because they open a window to spontaneous belief change with no warning or conscious awareness. You’ll see how seemingly minor features of surprise create profound differences and can be used to strategically enrich lives, create positive mindsets, and maximize influence.
In the bestselling tradition of Freakonomics and Scorecasting comes a clever and accessible look at the big ideas underlying the science of football. Did you hear the one about the MacArthur genius physicist and the NFL coach? It’s not a joke. It’s actually an innovative way to understand chaos theory, and the remarkable complexity of modern professional football. In Newton’s Football, journalist and New York Times bestselling author Allen St. John and TED Speaker and former Yale professor Ainissa Ramirez explore the unexpected science behind America’s Game. Whether it’s Jerry Rice finding the common ground between quantum physics and the West Coast offense or an Ivy League biologist explaining—at a granular level—exactly how a Big Mac morphs into an outside linebacker, Newton’s Football illuminates football—and science—through funny, insightful stories told by some of the world’s sharpest minds. With a clear-eyed empirical approach—and an exuberant affection for the game—St. John and Ramirez address topics that have long beguiled scientists and football fans alike, including: • the unlikely evolution of the football (or, as they put it, “The Divinely Random Bounce of the Prolate Spheroid”) • what Vince Lombardi has in common with Isaac Newton • how the hardwired behavior of monkeys can explain a head coach’s reluctance to go for it on fourth-down • why a gruesome elevator accident jump-started the evolution of placekicking • how Teddy Roosevelt saved football using the same behavioral science concept that Dreamworks would use to save Shrek • why woodpeckers don’t get concussions • how better helmets actually made the game more dangerous Every Sunday the NFL shares a secret with only its savviest fans: The game isn’t just a clash of bodies, it’s a clash of ideas. The greatest minds in football have always possessed an instinctual grasp of science, understanding the big ideas and gritty realities that inform the game’s rich past, as well as its increasingly uncertain future. Blending smart reporting, counterintuitive creativity, and compelling narrative, Newton’s Football takes gridiron analysis to the next level, giving fans a book that entertains, enlightens, and explains the game anew. Praise for Newton’s Football “It was with great interest that I read Newton’s Football. I’m a fan of applying of science to sport and Newton’s Football truly delivers. The stories are as engaging as they are informative. This is a great read for all football fans.”—Mark Cuban “A delightfully improbable book putting science nerds and sports fans on the same page.”—Booklist “This breezily-written but informative book should pique the interest of any serious football fan in the twenty-first century.”—The American Spectator “The authors have done a worthy job of combining popular science and sports into a work that features enough expertise on each topic to satisfy nerds and jocks alike. . . . The writers succeed in their task thanks to in-depth scientific knowledge, a wonderful grasp of football’s past and present, interviews with a wide array of experts, and witty prose. . . . [Newton’s Football is] fun and thought-provoking, proving that football is a mind game as much as it is a ball game.”—Publishers Weekly
In Jennifer Lopez’s first ever book, True Love, she explores one of her life’s most defining periods—the transformative two-year journey of how, as an artist and a mother, she confronted her greatest challenges, identified her biggest fears, and ultimately emerged a stronger person than she’s ever been. Guided by both intimate and electrifying photographs, True Love an honest and revealing personal diary with hard-won lessons and heartfelt recollections and an empowering story of self-reflection, rediscovery, and resilience. Completely full-color, with photos throughout and lavishly designed, True Love is a stunning and timeless book that features more than 200 never-before-seen images from Lopez’s personal archives, showing candid moments with her family and friends and providing a rare behind-the-scenes look at the life of a pop music icon travelling, rehearsing, and performing around the world.
This is the story of a boy from a small Irish village who became an adventurer, a humanitarian and a doctor to the stars. Part travelogue, part thriller, part celebrity tell-all, you've never read anything quite like it. Patrick Treacy grew up in rural Northern Ireland during the Troubles. Determined to become a doctor, he raised the money for medical school by smuggling cars from Germany to Turkey. Working in a hospital in Dublin in 1987, a needle he had used to draw blood from a patient with HIV jabbed him in the leg. He took blood test after blood test, wondering whether he was going to die. Overwhelmed, he moved to New Zealand, away from everyone who knew what he was going through: his girlfriend, his friends and his colleagues. Thus he began a peripatetic existence, working as a doctor around the world. In Saddam Hussein's Baghdad, Treacy was arrested and imprisoned, spending days wondering whether he was going to be hanged as a spy. In Australia, he worked for the Royal Flying Doctor Service. On returning to Dublin, Treacy set up the Ailesbury Clinic, where he worked on the cutting-edge of the new field of cosmetic dermatology, championing treatments including the use of Botox. This brought stars to his doorstep, including the King of Pop himself, Michael Jackson. Central to this memoir is Treacy's personal journey: his efforts to escape the Troubles, cope with the fear that he might have contracted HIV (until he found out that he had not), get over his lost love and defend Michael Jackson's legacy.
An unlikely volunteer… Saving more than the shelter! When Georgia O’Neill bursts into the Sunset County Animal Shelter, wary veterinarian Mel Carter doesn’t know what’s hit her. But soon, Georgia’s California rays of sunshine are lighting up even the darkest parts of Mel’s heart, still raw after a heart-wrenching betrayal. Still, PR pro Georgia is set only on rehabbing her image while cleaning out her beloved aunt’s cottage. Mel’s life in rural Canada can’t possibly compete with LA glamour…can it? From Harlequin Special Edition: Believe in love. Overcome obstacles. Find happiness.