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Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data
This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.
As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media. The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.
This book describes the steps for creating an on-demand and live streaming video in an all-in-one refernce guide for new users and companies that need introduced to the technology. After reading this book, you will understand: - How the Internet works in relation to streaming media - Client/server technology, specifically related to streaming media - Strengths and limits of streaming media, including best uses for the technology - Choices of streaming media content creation tools
Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data
One hundred top creators, entrepreneurs and industry professionals to share their insights and predictions on livestreaming and digital media. They talk about what trends, products and platforms they're focused on.
This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.
"This book is both a snapshot of streaming media in higher education as it is today and a window into the many developments already underway, forecasting of areas yet to be developed"-- Provided by publisher.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
CHAPTER-1 The first chapter talks about the foundation concepts of technology, media, society and culture. It highlights the role of technology and media in society and culture and brings out the role these two play in shaping society and culture. This chapter defines the relevance of the study and elaborates the context in the proceeding chapters with examples and case studies. CHAPTER-2 This chapter talks about the artifacts of ICT and New media. It elaborates the notion of ICT and new media by talking about the various artifacts of ICT and their attributes. It further explains, how these attributes and features are useful and are making an impact on society and culture. The chapter also discusses the role of new media, its coverage, and its influence together with technology. CHAPTER-3 This is the core chapter that discusses the Impact of ICT and New Media on society and culture. This chapter has taken the real cases around the world to bring out the impact that ICT and New media have created in society and culture. This chapter has many important and vital cases like the Orange revolution of Burma or the Zhejiang University Girl and Professor debate that became viral on the internet and were able to highlight the power of ICT technologies and Knew media. This chapter also shows how and in what ways the current technologies are transforming society and culture. CHAPTER-4 This chapter illustrates ICT systems as complex systems and discusses the properties of a complex system. It further explains the complexities of a software system and the properties that make these systems so complex. This chapter also elaborates on the risks and liabilities associated with complex software systems. Some well-known cases are discussed at the end of the chapter to illustrate the impact of ICT and new media on individuals, business firms, and social structures. CHAPTER-5 The last chapter concludes the overall study and provides the readers a complete summary of the chapters in relation to the development, use and impact of ICT and New media.