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This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.
Everyone has been talking about the mobile web in recent years, and more of us are browsing the web on smartphones and similar devices than ever before. But most of what we are viewing has not yet been updated for mobile presentation. How can designers bring more of the web up to speed with the capabilities of today's mobile devices? In Mobilizing Web Sites: Develop and Design, author and designer Kristofer Layon addresses that elephant in the room --the many existing web sites that we manage on a day-to-day basis-- and walks through techniques that web designers can use to make these legacy web sites better-suited for mobile viewing. By focusing on content strategy and the mobile UI experience, web designers can use HTML, CSS, and JavaScript to design mobile presentations of legacy, standards-based web sites. The techniques of gradual mobile improvement are all that a designer needs to help the existing web be more mobile.
Our industry's long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and cocreator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile-and improve your non-mobile design, too!
Presents advice for designing web sites, discussing how to plan web projects, organize information in a meaningful way, optimize content, and use analytics to measure performance and customer satisfaction.
Maximize your web strategy and future-proof your digital assets with this comprehensive guide for tech leaders, providing strategic insights into responsive web design to enhance ROI and user engagement Key Features Learn strategic frameworks to develop high-performing RWD applications Explore practical case studies and real-world examples to aid in understanding RWD app development Future-proof your approach with tips on emerging web technologies Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionStrategic Leadership in Responsive Web Design is an essential guide that will equip you with the knowledge and foresight needed to navigate the ever-evolving digital landscape. You’ll start by learning about the strategic importance of responsive web design (RWD) before delving into its intricacies. As you progress, you’ll not only discover the technical aspects of adaptive design, but also learn how to seamlessly integrate these principles within your organization’s business objectives. You’ll develop the skills required to integrate RWD principles into broader business goals. Next, you’ll learn how to navigate SEO in modern times while ensuring platforms are consistent in design across devices. Later, this book shows you how to measure the ROI when making RWD decisions, and how to ensure you’re making the right one. By the end of this book, you’ll have understood the role that RWD plays in achieving broad business objectives.What you will learn Explore the synergy between RWD and business goals, boosting brand reputation, retention, and conversions Embrace a mobile-first approach for multi-device digital landscapes, tailoring user experiences while ensuring adaptability Develop leadership skills to drive innovation and alignment within design teams Strategize content for diverse screens, ensuring consistent user engagement Unlock the link between RWD, SEO, and performance for broader reach and user satisfaction Harness web accessibility for ethical growth and market expansion Who this book is for If you're a senior tech executive, CTO, web development leader, digital strategist, or UI/UX director, then this book is for you. Knowledge of fundamental web concepts, digital business, design principles, and the basics of user experience, as well as a foundation in marketing and project management will be beneficial to get the most out of this book.
The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.
This practical guide describes ways of working with learners diagnosed with Attention Deficit Hyperactivity Disorder (ADHD) by using Multiple Intelligences Theory. Written for all educators as well as parents, it examines curricular, instructional, school partnering, and leadership issues that may arise for these students in grades K8. Supported by real-life examples, it presents constructive strategies to help teachers work with ADHD students in ways that honor their strengths and allow for meaningful inclusion in the general education classroom. As viewed through the lens of an MI curriculum, ADHD is not a disadvantage; it is an integral component of the way a student processes information and makes sense of the world.
With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot cooperation. However, there are vital rising concerns regarding the possible consequences of deploying artificial intelligence, sophisticated robotic technologies, automated vehicles, self-managing supply modes, and blockchain economies on business performance and culture, including how to sustain a supportive business culture and to what extent a strategic fit between human-robot collaboration in a business ecosystem can be created. The Handbook of Research on Strategic Fit and Design in Business Ecosystems is a collection of innovative research that builds a futuristic view of evolving business ecosystems and a deeper understanding of business transformation processes in the new digital business era. Featuring research on topics such as cultural hybridization, Industry 4.0, and cybersecurity, this book is ideally designed for entrepreneurs, executives, managers, corporate strategists, economists, IT specialists, IT consultants, engineers, students, researchers, and academicians seeking to improve their understanding of future competitive business practices with the adoption of robotic and information technologies.